Sessions on creative in ag, new media and global marketing attract new faces …

A blend of tried-and-true favorites and valuable new additions to the program proved to be a recipe for success at the 2008 NAMA Boot Camp. Over 100 agri-marketing professionals took advantage of the chance to hear from a producer panel, network with industry leaders and stay ahead of new trends and media shaping the market.

Marketing veterans new to agri-marketing and graduates just entering the industry both found value in networking with colleagues at Boot Camp and listening in on breakout sessions.

“I’m new to agri-marketing, and I feel a lot smarter about it now than I did a week ago,” shared Byron West, Vice President / Associate Creative Director at Mullen, Winston-Salem, N.C. “It’s amazing what you can learn by rubbing elbows with people who get it.”

This year’s Boot Camp featured sessions on creative in agriculture, new media and the ever popular producer panel. The program is updated every year with about 80 percent new content.

“It makes sense for managers to send their team members to Boot Camp more than once because there’s always something new,” said Jenny Pickett, Executive Vice President/CEO. “Our goal is to ensure there’s something for everyone from account executives to art directors and everyone in between.”

The camp kicked off with the MoKan Ag Tour and an evening opening session on speed networking. A day and a half of breakout sessions, panel discussions and ample opportunities to network with colleagues and associates followed. Participants were impressed with the 2008 line up.

Doug Stouffer of Bernstein-Rein said, “Attending the NAMA Boot Camp was one of the best decisions I’ve made to help move my career forward. I met several new people in the business and learned new things about the advertising and marketing world in the numerous sessions. For example, the communications plan session really helped provide clarity on objectives and strategies. But overall, attending the Boot Camp helped renew my passion for the ag industry again.”

To learn more about other NAMA programs being offered in the future, please visit www.nama.org or call Jenny Pickett at (913) 491-6500.

Stay tuned to the NAMA web site for information on the podcasts of some of the NAMA Boot Camp sessions. Special thanks to Truffle Media Networks for the podcasts.

There’s still time to register for the 2008 NAMA Boot Camp. The Boot Camp will take place at the Hyatt Regency Crown Center in Kansas City, August 12-14.

This year’s Boot Camp will provide the tools you need to more professionally market to the ag industry. Enlist today to learn more about agri-marketing!

All attendees will receive a notebook packed with ag terminology and facts as well as case studies and speaker presentations.

Come in early and attend the optional MoKan Ag Tour. This tour will be a production agriculture tour with half of the day focusing on Animal Health and the other half of the day focusing on crop production.

You won’t want to miss the 2008 NAMA Boot Camp and MoKan Ag Tour! To register now, visit http://payment.nama.org/bootcamp08.htm.

For more information on Boot Camp speakers and sessions, visit http://www.nama.org/programs/bootcamp.htm.

Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. Join us for the 5th annual NAMA Boot Camp, August 12-14, 2008 in Kansas City.

All attendees will receive a notebook packed with ag terminology and facts as well as case studies and speaker presentations.

Take a look at the Boot Camp Sessions we have scheduled for you:

Speed Networking
Producer Panel
Serving Niche Markets – Focus on California
New Media
Food & Fuel
Little Red Writing Hood and the Big, Scary Communications Plan
A Year in the Life of a Producer
International Marketing
Creative in Agriculture
Client/Agency Panel

Once again the MoKan NAMA Chapter is hosting an Ag Tour prior to the start of Boot Camp on Tuesday, August 12. Scheduled stops include a cow/calf producer, veterinarian, fertilizer dealer and row crop farmer.

Make your hotel reservations now at the Hyatt Regency Crown Center! The hotel cut-off date is July 21. Hotel reservations made after this date are subject to higher rates and potential unavailability. Contact the Hyatt 816-421-1234 to make your reservations. The room rate is $125.
You won’t want to miss the 2008 NAMA Boot Camp! To register now, visit http://payment.nama.org/bootcamp08.htm.

For more information on Boot Camp speakers and sessions, visit http://www.nama.org/programs/bootcamp.htm.

Sponsorship opportunities are still available for the NAMA Boot Camp! To sign-up for a sponsorship, visit http://www.nama.org/programs/bootcamp-spo.htm or contact Jenny Pickett at [email protected].

The 5th Annual NAMA Boot Camp will take place August 12-14, at the Hyatt Regency Crown Center in Kansas City.

This year’s Boot Camp will provide the tools you need to more professionally market to the ag industry. Enlist today to learn more about agri-marketing!

Did you attend last year? If so, we want you back! This year’s program is a perfect continuation of the previous programs. Topics will include:

Speed Networking
Serving Niche Markets
New Media
Food & Fuel
The Big, Scary Communications Plan
A Year in the Life of A Producer
International Marketing
Creative In Agriculture

Panel discussions will also be a part of the Boot Camp and include a producer panel and a client/agency panel.

Come in early and attend the optional MoKan Ag Tour. This tour will be a production agriculture tour with half of the day focusing on Animal Health and the other half of the day focusing on crop production.

All Boot Camp attendees will receive a notebook packed with ag terminology and facts as well as case studies and speaker presentations.

To register for the 2008 NAMA Boot Camp visit, http://payment.nama.org/bootcamp08.htm.

If you are interested in sponsoring a session or event at the NAMA Boot Camp, please fill out the sponsorship confirmation form at www.nama.org/programs/bootcamp-spo.htm or contact Jenny Pickett at 913-491-6500 or via e-mail at [email protected].

New speakers have been added to the line-up. For more information on the NAMA Boot Camp visit, http://www.nama.org/programs/bootcamp.htm.

Mark your calendars to attend the 5th Annual NAMA Boot Camp, August 12-14, in Kansas City!

This year’s Boot Camp will kick-off on Tuesday, August 12, at 8:00 a.m. with an optional day-long farm tour hosted by MoKan NAMA. The tour will spend part of the day focusing on Animal Health and the other part of the day focusing on Crop Production.

Following the tour, registration for the Boot Camp will open along with a chance to network at the welcome reception. After the reception, enjoy dinner followed by a session on Speed Networking moderated by Matt Coniglio, Fastline Publications.

Wednesday, August 13, begins with breakfast and a general session with a Producer Panel. After the general session, line up for one of two breakout sessions. These breakouts will focus on Serving Niche Markets and New Media with Marie Jacobson, Martin Williams. Join us for Food & Fuel at a luncheon session after the breakouts. The afternoon will begin with breakouts on A Year in the Life and Little Red Writing Hood and The Big Scary Communications Plan with Beth Burgy, Broadhead + Co. and Carol Anderson, Anderson/Fallon, followed by the final session of the day on International Marketing. Following the last session, join us for more networking at the evening reception.

Thursday, August 14, will kick-off with breakfast followed by a general session on Creative in Agriculture with Dave Mayer, Osborn & Barr Communications, followed by the Boot Camp Closing Session with a Client/Agency Panel discussion moderated by Cliff Becker, Food 360.

To register for the 2008 NAMA Boot Camp, visit http://payment.nama.org/bootcamp08.htm.

If you are interested in sponsoring a session or event at the NAMA Boot Camp, please fill out the sponsorship confirmation form at www.nama.org/programs/bootcamp-spo.htm or contact Jenny Pickett at 913-491-6500 or via e-mail at [email protected].

For the latest information on the NAMA Boot Camp visit, http://www.nama.org/programs/bootcamp.htm.

Mark your calendars to attend the 5th Annual NAMA Boot Camp, August 12-14, in Kansas City!

This year’s Boot Camp will kick-off on Tuesday, August 12, at 7:30 a.m. with an optional day-long farm tour. Following the tour, registration for the Boot Camp will open along with a chance to network at the welcome reception. After the reception, enjoy dinner followed by a session on Speed Networking.

Wednesday, August 13, begins with breakfast and a general session with a Producer Panel. After the general session, line up for one of two breakout sessions. These breakouts will focus on Serving Niche Markets and New Media. Join us for Economics In Agriculture at a luncheon session after the breakouts. The afternoon will begin with breakouts on A Year in the Life and Little Red Writing Hood and The Big Scary Communications Plan, followed by the final session of the day on International Marketing. Following the last session, join us for more networking at the evening reception.

Thursday, August 14, will kick-off with breakfast followed by a general session on Creative in Agriculture, followed by the Boot Camp Closing Session with a Client/Agency Panel discussion.

To register for the 2008 NAMA Boot Camp visit, http://payment.nama.org/bootcamp08.htm.

If you are interested in sponsoring a session or event at the NAMA Boot Camp, please fill out the sponsorship confirmation form at www.nama.org/programs/bootcamp-spo.htm or contact Jenny Pickett at 913-491-6500 or via e-mail at [email protected].

For the latest information on the NAMA Boot Camp visit, http://www.nama.org/programs/bootcamp.htm.

Now that the 2008 Agri-Marketing Conference is over, it’s time to start planning your summer and fall meetings and events.

Many chapters will be hosting golf outings this summer along with other events, visit the NAMA Calendar at https://www.namablog.org/?page_id=16 for a list of chapter events.

In addition, mark your calendars now for the NAMA Boot Camp, August 12-14 in Kansas City and for the 2008 Agribusiness Forum, November 11-12, also in Kansas City. The 2009 Agri-Marketing Conference will take place April 15-17, 2009, at the Marriott Marquis in Atlanta, Georgia.