Another Successful Ag Tour for MoKan NAMA

Written by NAMA on Thursday, August 30, 2007 , 12:56 pm

Over 40 people attended the MoKan Ag Tour which was held prior to the NAMA Boot Camp on Tuesday, August 21.

The tour began with a trip to Schweizers Orchards in St. Joseph, MO. The group listened to the Schweizer’s discuss their farming practices, how they handled a hard freeze over Easter that left them with no apples and peaches, and how life at the orchard works. Attendees were then given a tour of the orchard via hayride to view the different crops of pumpkins, apples, Christmas trees and peaches, as well as vegetable crops and other fruit crops. At the end of the tour, attendees were able to get a close-up of blackberry and raspberry crops and sample the fruit straight from the vines.

The next stop on the tour was the Shatto Milk Company. Mr. Shatto’s enthusiasm for being a dairy farmer flowed over to the attendees as he discussed how their milk is made, including how to make the different flavors of milk they carry. Milk flavors come in root beer, orange cream, banana, strawberry and chocolate. According to Shatto, they had to cut back on making the root beer flavor because with the extremely hot summer temperatures, the cows don’t produce enough milk to keep up with the demand for the flavored milk. In addition, Shatto discussed how they clean their bottles for re-use and how they began marketing their milk. Attendees were also allowed in the barn where they learned how to milk a cow with their hands as well as how the milking machines worked.

From milk to wine. The next stop on the tour was to Jowler Creek Vineyard and Winery. Jason and Colleen Gerke (MoKan NAMA members), welcomed the group with wine and discussed their vineyard, what kinds of grapes are grown and how the grapes are harvested. The Gerkes started out growing Norton vines which have shown consistency in producing a premium, red, full-bodied wine that’s loaded with tannins, similar to a wine produced in California or France. They also grow a grape variety called Vignoles as well as a third variety called Traminette, and a fourth variety known well in the old world wine regions of France called Cabernet Franc. Jason and Colleen continue to experiment with different varietals in order to perfect their wine styles. After viewing the vineyards, the group was taken to their winery where the Gerkes discussed the process of making wine. Their wines can be found in fine restaurants and wine shops around the Kansas City area. After the tour, the Gerkes treated attendees to a wine tasting of several different wines.

Special thanks to the MoKan chapter for hosting this successful event!

Networking and Education Abound at 2007 NAMA Boot Camp

Written by NAMA on Thursday, August 30, 2007 , 12:55 pm

Boot Camp AttendeesAgri-marketing professionals ranging from account executives, creatives, media professionals, sales staff and more convened in Kansas City, MO. on August 21-23 for the 2007 NAMA Boot Camp.

The conference provided an invaluable opportunity for attendees to learn more about the agri-marketing industry from veteran marketing professionals and, in some cases, directly from producers and growers themselves. The chance to develop valuable contacts in the industry was also hailed as a top reason for attending NAMA Boot Camp.

Attendees Network at The Cashew“Attending NAMA Boot Camp was certainly a leap forward in my networking efforts – especially as a new employee with few contacts in the agricultural communications field,” shared Kimberly Wallis of AdFarm in Kansas City, Mo. “Boot Camp gave me a chance to plant future relationships that I’ll need throughout my career. I’m certain where I’d like to be in the next 3-5 years because of what I saw those three days!”

NAMA Boot Camp offers an impressive range of targeted breakout sessions and keynote speakers that allow attendees to customize their Boot Camp experience.

To learn more about other educational and networking opportunities available through NAMA contact Jenny Pickett at [email protected].

Special thanks to the 2007 Boot Camp sponsors!

Associations Inc.
Bayer CropScience
Broadhead + Company
Covansys
Farm Credit
Farm Industry News
Fastline Publications
High Plains/Midwest Ag Journal
Hoard’s Dairyman
John Deere
Martin Williams
Mosaic Company
Osborn & Barr Communications
Pioneer Hi-Bred Intl., Inc.
Rhea & Kaiser Marketing Communications
Successful Farming & Agriculture Online
The Western Producer/Acreage Life
Truffle Media Networks
ZimmComm New Media

It’s Not Too Late To Register!

Written by NAMA on Thursday, August 16, 2007 , 1:48 pm

It’s not too late to register for the NAMA Boot Camp that will take place next week, August 21-23.

As an attendee of the Boot Camp you’ll participate in panel discussions which include producers in the ag industry as well as what to expect from clients and agencies. In addition, you’ll participate in sessions on how to network effectively, successful agritourism, how to develop a communications plan, maximizing your trade show ROI, shifting demographics in agriculture, new media, Ethanol today and tomorrow and a farm bill update. In addition, you’ll have plenty of networking opportunities.

As an added bonus, all attendees will receive a notebook packed with ag terminology and facts as well as case studies and speaker presentations. Attendees will also receive a “goodie bag” filled with information and premiums provided by our Boot Camp sponsors.

Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry.

Visit http://www.nama.org/programs/bootcamp.htm for the NAMA Boot Camp schedule and more about the sessions.

Register now for the Boot Camp at http://payment.nama.org/bootcamp07.htm.

Spend A Day at Boot Camp Without Going to Boot Camp

Written by NAMA on Thursday, August 16, 2007 , 1:47 pm

The MoKan NAMA chapter would like to invite you to the Boot Camp Road Trip. It’s one day only, August 21. Consider it your opportunity to get immersed in local agriculture without having to break a sweat.

The bus will depart the Hyatt Regency Crown Center at 7:30 a.m. on Tuesday, August 21. Cost for the trip is $50.00 (member and non-member).

Scheduled stops include:

  • Schweizer Orchards in St. Joseph, MO. Schweizer Orchards is a family owned business producing high quality River Bend Apples for more than four generations. At their St. Joseph retail location you can find freshly picked seasonal fruit, produce and a large selection of jams and jellies.
  • The tour’s next stop will be the Shatto Milk Company in Osborn, MO for a boxed lunch and tour. Shatto is a family owned dairy and processing facility. Shatto Milk Company products can be described by one simple statement that they have adopted as their motto, MILK AT ITS FINEST.
  • The last stop will be Jowler Creek Vineyard & Winery in Platte City, MO. Jowler Creek Winery is the newest boutique vineyard and wine producer in the Kansas City region. Owners and MoKan NAMA Members, Colleen and Jason Gerke, grow grapes and produce hand-crafted wines that blend genuine quality with creativity and fun.

Breakfast, lunch and plenty of cold drinks will be provided on the tour. Expect to return to the hotel by 4 p.m. Please register for the tour at http://payment.nama.org/bootcamp07.htm.

Hotel Cut-Off Date Approaching

Written by NAMA on Wednesday, August 1, 2007 , 1:03 pm

The hotel cut-off date for the NAMA Boot Camp is August 6, 2007. Any hotel reservations after August 6 are subject to higher rates and potential unavailability. If you are planning on attending the NAMA Boot Camp, make your hotel reservations now by calling the Hyatt Regency Crown Center at 816-421-1234. The hotel room rate for the NAMA Boot Camp is $119 for a single or double room.

Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry.

If you would like to register for the NAMA Boot Camp and/or the MoKan Ag Tour visit, http://payment.nama.org/bootcamp07.htm.

If you are interested in sponsoring a session or event at the NAMA Boot Camp, please fill out the sponsorship confirmation form at www.nama.org/programs/bootcamp-spo.htm or contact Jenny Pickett at 913-491-6500 or via e-mail at [email protected].

For more information on the NAMA Boot Camp visit, http://www.nama.org/programs/bootcamp.htm.

Sponsorships Soar for Boot Camp

Written by NAMA on Monday, July 16, 2007 , 2:10 pm

Sponsors have come out in full force to support the 2007 NAMA Boot Camp, August 21-23, at the Hyatt Regency Crown Center in Kansas City. More sponsorship dollars have been raised this year than in previous years. Please join us in thanking the 2007 NAMA Boot Camp sponsors:

Associations, Inc.
Bayer CropScience
Broadhead + Company
Covansys
Farm Credit
Farm Industry News
Fastline Publications
High Plains Journal
Hoard’s Dairyman Magazine
John Deere
Martin Williams
Mosaic Company
Osborn & Barr Communications
Pioneer Hi-Bred Intl., Inc.
Rhea & Kaiser Marketing Communications
Successful Farming/Agriculture Online
The Western Producer/Acreage Life
Truffle Media Networks
ZimmComm New Media

If you are interested in sponsoring a session or event at the NAMA Boot Camp, please fill out the sponsorship confirmation form at www.nama.org/programs/bootcamp-spo.htm or contact Jenny Pickett at 913-491-6500 or via e-mail at [email protected].

The Boot Camp will kick-off with an optional Ag Tour, sponsored by the MoKan NAMA Chapter. The tour will leave the Hyatt Regency at 7:30 a.m. on Tuesday, August 21 and will make its first stop at Schweizer Orchards in St. Joseph, MO followed by a boxed lunch and tour of the Shatto Milk Company in Osborn, MO. The last stop will be Jowler Creek Vineyard & Winery in Platte City, MO. After the tour, the Boot Camp will kick-off at 5:00 p.m. with a welcome reception followed by dinner and the opening session on Networking.

Wednesday, August 22 begins with a continental breakfast followed by a Producer Panel led by moderator Jim Patrico, The Progressive Farmer. Morning breakout sessions include Little Red Writing Hood and the Big, Scary Communications Plan presented by Carol Anderson, Anderson/Fallon and Beth Burgy, Broadhead + Company and Maximizing Your Trade Show R.O.I. with Scott Hanna, Skyline Displays. Our luncheon on Wednesday will feature Successful AgriTourism with Errie Raasch, Liberty Corn Maze/Carolyn’s Country Cousins. After lunch, choose from one of two breakout sessions on BioSecurity or Shifting Demographics in Agriculture with Rhett Hawkins, Osborn & Barr Communications. After the breakouts, join moderator, Cliff Becker, Food 360, for a Client/Agency Panel discussion. Following this session, network with other attendees at a reception at the Cashew in downtown Kansas City.

Thursday, August 23 begins with a continental breakfast and two breakout sessions to choose from, the Farm Bill Update or New Media with Michael Lundgren, VML. Following the breakout sessions will be the Boot Camp Closing Session on Ethanol – Today and Tomorrow with Robert White, Ethanol Promotion and Information Council (EPIC).

For session times and registration and hotel information, visit, http://www.nama.org/programs/bootcamp.htm.

To register for the Boot Camp visit, http://payment.nama.org/bootcamp07.htm.

MoKan NAMA Hosts Ag Tour

Written by NAMA on Monday, July 2, 2007 , 12:21 pm

Schweizer OrchardsThe MoKan NAMA chapter will host the fourth annual Ag Tour, just prior to the kick-off of the NAMA Boot Camp on August 21 in Kansas City.

The MoKan Ag Tour will depart the Hyatt Regency Crown Center at 7:30 a.m. and breakfast will be available on the bus.

Shatto Milk CompanyThe first stop will be Schweizer Orchards in St. Joseph, MO. Schweizer Orchards is a family owned business producing high quality River Bend Apples for more than four generations. At their St. Joseph retail location you can find freshly picked seasonal fruit, produce and a large selection of jams and jellies.

The tour’s next stop will be the Shatto Milk Company in Osborn, MO for a boxed lunch and tour. Shatto is family owned dairy and processing facility. Shatto Milk Company products can be described by one simple statement that they have adopted as their motto, MILK AT ITS FINEST.

Jowler Creek Vineyard & WineryThe last stop will be Jowler Creek Vineyard & Winery in Platte City, MO. Jowler Creek Winery is the newest boutique vineyard and wine producer in the Kansas City region. Owners and MoKan NAMA Members, Colleen and Jason Gerke, grow grapes and produce hand-crafted wines that blend genuine quality with creativity and fun.

Register for the MoKan Ag Tour at http://payment.nama.org/bootcamp07.htm.

For more information on the NAMA Boot Camp visit, http://www.nama.org/programs/bootcamp.htm.

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