Be All That You Can Be…In Agrimarketing

Written by NAMA on Friday, June 30, 2006 , 11:47 am

Boot CampReady to learn more about the agri-marketing industry? Join us for the third annual Boot Camp, August 22-24 in Kansas City.

What you can expect.
You’ll be able to see the industry in action at the Ag Tour prior to the Boot Camp, hosted by the MoKan NAMA Chapter. In addition, you’ll participate in panel discussions which include producers in the ag industry as well as what to expect from clients and agencies. Ever wonder what it’s like to be a producer? Join us for an inside look at a year in the life of a livestock or crop producer. The Boot Camp will also teach you about ag policy and how it relates to you, business-to-business marketing, internal marketing tools, how to work with check-off boards, dealing with activists, evaluating media and the future of agri-marketing. And don’t forget the networking! We’ve got plenty of chances for you to connect with your peers at the Boot Camp.

As an added bonus, all attendees will receive a notebook packed with ag terminology and facts as well as case studies and speaker presentations.

Whether you’re new to the industry or a seasoned veteran, the NAMA Boot Camp will give you the tools you need to more professionally market to the agricultural industry.

Who should attend?
Agency account executives; Media professionals; Art directors; Copywriters; Marketing professionals; Sales professionals; Previous Boot Camp attendees

Visit http://www.nama.org/programs/bootcamp.htm for the NAMA Boot Camp Schedule.

To register now visit, https://nama.org/programs/bootcamp-register.htm.

NAMA Seeks Recruits

Written by NAMA on Tuesday, June 6, 2006 , 9:17 am

Boot CampNAMA is seeking recruits for the third annual NAMA Boot Camp, August 22-24, at the Hyatt Regency Crown Center in Kansas City.

A day-long farm tour, hosted by the MoKan NAMA chapter, will take place prior to the kick-off of the Boot Camp on Tuesday, August 22. This tour is an added optional opportunity for everyone. The Boot Camp will begin with a reception after the farm tour, followed by a dinner with a producer panel.

Wednesday, August 23, begins with breakfast and a general session on Ag Policy and How it Relates to Your Job. Following the opening session will be Breakout sessions on A Year in the Life of a Crop Producer and A Year in the Life of a Livestock Producer followed by a luncheon session on Business-to-Business Marketing with Dr. Gene Brown, University of Missouri-Kansas City. The afternoon continues with breakouts on Internal Marketing Tools, Working with Checkoff Boards, Evaluating Media and Measuring ROI, and Dealing with Activists. A poolside reception will end the day.

Thursday, August 24, will begin with breakfast and client and agency panel discussions followed by the closing session on the Future of Agriculture with Hugh Whaley, senior vice president, Osborn & Barr Communications. The Boot Camp will adjourn at 11:30 a.m.

For more information on the NAMA Boot Camp visit, http://www.nama.org/programs/bootcamp.htm.

To register for the NAMA Boot Camp visit, https://nama.org/programs/bootcamp-register.htm.

If you are interested in sponsoring a session or event at the NAMA Boot Camp, please contact Eldon White at (913) 491-6500 or via e-mail at [email protected].

Boot Camp Enlistment Open

Written by NAMA on Tuesday, May 16, 2006 , 12:13 pm

Boot CampMark your calendars to enlist in the 3rd Annual NAMA Boot Camp, August 22-24, in Kansas City!

This year’s Boot Camp will kick-off on Tuesday, August 22, at 8:00 a.m. with an optional day-long farm tour. Following the tour, registration for the Boot Camp will open along with a chance to network at the welcome reception. After the reception, enjoy dinner followed by a Producer Panel Discussion.

Wednesday, August 23, begins with breakfast and a general session on Ag Policy and How it Relates to Your Job. After the general session, line up for the breakout sessions featuring: A Year in the Life of a Crop Producer and A Day in the Life of a Livestock Producer. Join us for lunch with a speaker after the breakouts. The afternoon continues with breakouts on Internal Marketing Tools, Working with Checkoff Boards, Evaluating Media and Measuring ROI, and Dealing with Activists. A poolside networking reception will end the evening.

Thursday, August 24, will kick-off with breakfast followed by Client and Agency panel discussions. Concluding the Boot Camp will be Hugh Whaley, Senior Vice President, Osborn & Barr Communications with The Future of Agriculture.

To register for the 2006 NAMA Boot Camp visit, https://nama.org/programs/bootcamp-register.htm.

If you are interested in sponsoring a session or event at the NAMA Boot Camp, please contact Eldon White at (913) 491-6500 or via e-mail at [email protected].

For more information on the NAMA Boot Camp visit, http://www.nama.org/programs/bootcamp.htm.

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