The  Best of NAMA awards program honors the best of the best work in agricultural communications.

At the national level judges select five Best of Show winners in each of the following categories: Advertising, Public Relations, Digital, Consumer and Specialty.

Members now have the opportunity to learn from the Best of Show winners. Each company/agency has submitted a case study based on their winning entry. Each case study includes fundamental information about different aspects of their entry.

These case studies will be housed in the Member’s Only Section of nama.org. Watch your mailboxes for more information coming soon.

Check out some pictures from the Region III and IV Best of NAMA Awards Events.

Region III Best of NAMA Awards Event, January 18:

Click here to view the photos.

Congratulations to the Region III Best of Show Winners:

Best of Show: Ag. Audiences – Advertising
Multimedia Campaigns-Regional
Wyffels Hybrids, O&H Brand Design and Melzer & Musta – Wyffels Brand Advertising Campaign

Best of Show: Ag. Audiences – Public Relations
Media Relations
Cargill Animal Nutrition, Padilla – Educating Horse Owners on Topline Health

Best of Show: Digital
Other non-Smartphone Digital Media
Forage Genetics International, Colle McVoy – The Alexa Retail Experience

Best of Show: Consumer Audiences
Company or Producer-Funded Adv. Camp. to consumers
CHS Inc., Colle McVoy – Cenex® Powered Locally Campaign

Best of Show: Specialty Audiences
Specialty PR campaign
Cargill Animal Nutrition, Padilla – Educating Horse Owners on Topline Health

Click to view a list of the Region III Best of NAMA Award Winners!

Region IV Best of NAMA Awards Event, January 25:

Click here to view the photos.

Congratulations to the Region IV Best of Show Winners:

Best of Show: Ag. Audiences – Advertising
Point-of-purchase materials
Forage Genetics International, Colle McVoy – Trait Talk: Retail Seller Kit

Best of Show: Ag. Audiences – Public Relations
Audio/Video Broadcast News
Michigan Farm Bureau – Farm News Media, In House – “Loads Of Hope” – Fire In The Flint Hills And Ag Community Relief’s Response

Best of Show: Digital
Interactive marketing tools
Beck’s, In House – A Planting Prayer

Best of Show: Consumer Audiences
Company or Producer-Funded Advertising campaign element directed to consumers
Dairy Management, Inc., Edelman – Undeniably Dairy: Dairy, Dairy, Dairy Video

Best of Show: Specialty Audiences
Specialty advertising campaign
Packers Sanitation Services, Inc. (PSSI), Charleston|Orwig, Inc – Redefine Clean Campaign

Click to view a list of the Region IV Best of NAMA Award Winners!

Check out some pictures of the Best of Show Winners from the Region II Best of NAMA Awards Banquet at Grand Street Cafe in Kansas City, MO on January 10. Click here to view the full album.

Click to view a list of the Region II Best of NAMA Award Winners!

Best of Show: Ag. Audiences – Advertising
Point of Purchase Materials
Monsanto, Brighton Agency – WestBred Certified Seed Campaign

Best of Show: Ag. Audiences – Public Relations
Public Affairs/Issues Management Program
Monsanto Vegetable Seeds – De Ruiter, HLK – De Ruiter Risk Management Plan

Best of Show: Ag. Audiences – Digital
Smartphone Apps
John Deere, The Sandbox Agency – Virtual Combine

Best of Show: Consumer Audiences
Company or Producer-Funded Advertising campaign element directed to consumers
Scenic Road, In House – Try: A Brand Film

Best of Show: Specialty Audiences
Specialty PR Campaign
Diamond Pet Foods, Woodruff – Diamond Presents – Breakaway Siberians 2017

Regional Events:

Region IV
(Badger, Chicago, Heartland and Mid-America Chapters)
January 25, 2018
6:00 p.m.
The Orpheum Theater
Madison, WI
Tickets: $85
Click here to register.

Region IV Hotel:
Madison Concourse Hotel and Governor’s Club
One West Dayton St.
Madison, WI 53703
Guest Room: $139
To reserve: 800-356-8293 and identify as NAMA group
Cutoff Date: January 5, 2018

Chapter Events:

Carolinas/Virginia Chapter
POSTPONED TO January 29, 2018
Mez Mexican Restaurant
5:30 to 7:30 p.m.
Durham, NC
Click here to register.

Midsouth Chapter
January 22, 2018
Porcellino’s Restaurant
5:30 to 7:30 p.m.
Memphis, TN
Click here to register.

Southeastern and Florida Chapters
January 25, 2018
Cinco’s
Suwanee, GA

Visit the NAMA calendar frequently for updated information and links.

If you have any questions, please call us at (913) 491-6500.

Regional Events:

Region II
(Cornhusker, Gateway, Great Plains, Missouri-Kansas, Rocky Mountain and Southwest Chapters)
January 10, 2018
6:00 p.m.
Grand Street Café
Kansas City, MO
Tickets: $75
Click here to register.

Region II Hotel:
Kansas City Marriott Country Club Plaza
4445 Main Street
Kansas City, MO 64111
Guest Room: $149
To reserve: 1-800-810-3708 and identify as NAMA group
Cutoff Date: December 20, 2017

Region III
(Cornbelt, Iowa, North Central and Northern Prairie Chapters)
January 18, 2018
6:00 p.m.
Securian Club at CHS Field
St. Paul, MN
Tickets: $75
Click here to register.

Region III Hotel:
Intercontinental Saint Paul Riverfront
11 Kellogg Boulevard East
St. Paul, MN 55101
Guest Room: $139
To reserve: (651) 292-1900 and identify as NAMA group
Cutoff Date: December 21, 2017

Region IV
(Badger, Chicago, Heartland and Mid-America Chapters)
January 25, 2018
6:00 p.m.
The Orpheum Theater
Madison, WI
Tickets: $85
Click here to register.

Region IV Hotel:
Madison Concourse Hotel and Governor’s Club
One West Dayton St.
Madison, WI 53703
Guest Room: $139
To reserve: 800-356-8293 and identify as NAMA group
Cutoff Date: January 5, 2018

Chapter Events:

Carolinas/Virginia Chapter
January 17, 2018
Mez Mexican Restaurant
5:30 to 7:30 p.m.
Durham, NC
Click here to register.

Midsouth Chapter
January 22, 2018
Porcellino’s Restaurant
5:30 to 7:30 p.m.
Memphis, TN
Click here to register.

Southeastern and Florida Chapters
January 25, 2018
Cinco’s
Suwanee, GA

Visit the NAMA calendar frequently for updated information and links.

If you have any questions, please call us at (913) 491-6500.

In conjunction with the Almond Conference in Sacramento, the Western Pacific NAMA Chapter held a lunch reception and site tour at Bayer’s West Sacramento research site on Wednesday, December 6,  2017, organized by membership chairperson, Sandy Fiack. The chapter winners of the “Best of NAMA” awards for this year were announced and recipients had the honor of describing their most esteemed project or entry. Congratulatory pictures were taken of winners receiving a plaque with President, Greg Hains. All of the commemorative plaques have been mailed to winners from the National NAMA office and should be arriving soon!

The host for the day was Kelly O’Halloran, who provided an overview of Bayer’s Biologics and Vegetable Seeds research facility. The group learned that the site employs about 195 folks with roughly 52% of them millennials and 25% of them with degrees from UC Davis, located 12 miles away. The company has a community outreach focus, with an emphasis on encouraging students to explore science. Bayer’s mission is centered on the challenges facing our world’s increasing food demand and customers’ needs by developing seeds and traits, biologicals, chemicals and services for growers.

Dr. Heemanshu Patel walked attendees through much of the 175,000 foot lab and research facility explaining in more detail the value of beneficial microbes and the fermentation process as related to plant nutrient uptake and soil health. The group also touched on the vegetable seed market where tomatoes reflect 27% of their market, followed by peppers, cucumbers, onions, watermelons, melons and carrots. Their research and development strategy is focused on integrated breeding for specific desirable traits.

2018 will be a year of change, with the anticipated acquisition of Monsanto. The Bayer team remains optimistic and convinced that the new company will create a global leader in sustainable agriculture as they work to shape the future of farming.

Pictured here in no particular order are Sarah Baker and Allison Chen, Archer Malmo; Marcie Rhind, Compass Minerals; Callie Borror, California Cattlewomen; Sandy Fiack, Zenith Agribusiness Solutions; Renee Smith and Bruce Freeby, Virtus Nutrition; Greg Hains, Capitol Press; Carrie Isaacson, broadhead.; Maureen Nassie, Netafim USA; and Kelly O’Halloran and Dr. Heemanshu Patel, BayerCrop Science.

Regional Events:

Region II
(Cornhusker, Gateway, Great Plains, Missouri-Kansas, Rocky Mountain and Southwest Chapters)
January 10, 2018
6:00 p.m.
Grand Street Café
Kansas City, MO
Tickets: $75
Click here to register.

Region II Hotel:
Kansas City Marriott Country Club Plaza
4445 Main Street
Kansas City, MO 64111
Guest Room: $149
To reserve: 1-800-810-3708 and identify as NAMA group
Cutoff Date: December 20, 2017

Region III
(Cornbelt, Iowa, North Central and Northern Prairie Chapters)
January 18, 2018
6:00 p.m.
Securian Club at CHS Field
St. Paul, MN
Tickets: $75
Click here to register.

Region III Hotel:
Intercontinental Saint Paul Riverfront
11 Kellogg Boulevard East
St. Paul, MN 55101
Guest Room: $139
To reserve: (651) 292-1900 and identify as NAMA group
Cutoff Date: December 21, 2017

Region IV
(Badger, Chicago, Heartland and Mid-America Chapters)
January 25, 2018
6:00 p.m.
The Orpheum Theater
Madison, WI
Tickets: $85
Click here to register.

Region IV Hotel:
Madison Concourse Hotel and Governor’s Club
One West Dayton St.
Madison, WI 53703
Guest Room: $139
To reserve: 800-356-8293 and identify as NAMA group
Cutoff Date: January 5, 2018

Chapter Events:

Carolinas/Virginia Chapter
January 17, 2018
MEZ
Durham, NC

Midsouth Chapter
January 22, 2018
Porcellino’s Restaurant
Memphis, TN

Southeastern and Florida Chapters
January 25, 2018
Cinco’s
Suwanee, GA

Visit the NAMA calendar frequently for updated information and links.

If you have any questions, please call us at (913) 491-6500.