Marketers have numerous tactics at their disposal to try to connect with and elicit action from farmers. From digital to traditional and everything in-between, marketers strategically choose tactics and couple them with creative that will hopefully resonate with farmers. But do we really know what farmers want? Do they truly like seeing fields and sunsets, or does humor have more impact?

Please join us as Emily Shea, Executive Creative Director, and Marki Landerud, Account and Business Development Director, of Stephan & Brady, share research that uncovers the answers to these questions and more.
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The Farmer Speaks study is designed to monitor the changing attitudes of farmers. It showed in 2019 important trends that would impact the market. The study has predicted further “belt tightening” among growers and adoption of technologies viewed by farmers as necessary for production. Farmers indicated they were seeking any and all sources of financing for 2019 and steady demand for the latest traited seed varieties.

We will discuss the results of the survey, how the trends are tracking, and developments like Midwestern flooding, delayed planting, and the trade war that are impacting growers since the study was fielded.

Please join us as Jan Johnson, Millennium Research, and Jeff Whetstine, March Consulting, explain the importance of tracking trends and how the Farmer Speaks study can provide an early indication of shifting attitudes and behaviors over time.
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Dr. Michael Gunderson, Professor and Director at the Purdue Center for Food and Agricultural Business, will present key findings from the recently released 2017 Ag Census and explain how they will impact agri-marketers. Dr. Gunderson will highlight key data and trends in both the crop and livestock sectors. 

July 18, 2019, 2 pm CT
Click here to register.  Use the code NAMA to register for free.

Dr. Michael Gunderson, Professor and Director at the Purdue Center for Food and Agricultural Business, will present key findings from the recently released 2017 Ag Census and explain how they will impact agri-marketers. Dr. Gunderson will highlight key data and trends in both the crop and livestock sectors. 

July 18, 2019, 2 pm CT
Registration information will be available soon.

Social media holds a lot of potential for members of the agriculture community to connect with each other and for brands to connect with their target audiences. But social media has changed more rapidly in the past year than at any time in its brief history. 

Casey Mills, social media manager at the Nebraska-based ad agency Swanson Russell, will share updates on the industry’s social media landscape and where opportunities for engagement exist. He’ll also discuss where risk factors loom large and how to avoid potential problems. 

June 13, 2019, 2 pm CT
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Agriculture and technology have always gone hand in hand.  The next era of technology and agriculture is moving into places like Artificial Intelligence (AI) and it’s going to touch all industry sectors – from production to processing, all the way to consumption. This case study takes a snapshot of the world of AI – from both the critic and supporter perspective – and how its applications continue to transform the agriculture industry.
 
Join Mike Garrison and Joel Erb, from Padilla, as they delve into this subject. Key points they’ll address: 

• AI is abstract and viewed by many as “evil.” But when utilized and managed correctly, AI provides insights that agriculture needs to produce more, and create trust between a farmer and a consumer.
• Companies must understand the value of trust before investing heavily into AI to manage consumer data.
• It’s not whether but when to apply AI, and how to apply it.

Date:  Wednesday, May 15
Time: 2:00 p.m. Central
Cost: Members: $40 Non-Members: $50 

Click here to register for this webinar!

Animal Agriculture Research Roundup: Understanding Our Consumers

Understanding our customers and consumers is essential in animal agriculture. In this session, Hannah Thompson-Weeman, Animal Agriculture Alliance, will share the results of several new research projects examining current and emerging issues in the agriculture industry and what they could mean to the future of animal agriculture.

It’s important to better understand hot topics in animal agriculture so you can advise your clients on how to be successful in an ever-changing marketplace. Attendees will leave more informed about current issues in animal ag and will have access to the full research results of each project to examine more closely.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, March 7

Time: 2:00 p.m. Central Time

CLICK HERE TO REGISTER.