The Strategic Importance of PR

The National Agri-Marketing Association and the Agricultural Relations Council invite you to participate in their next webinar.

Public Relations is much more than writing and distributing news releases or pitching the media. PR professionals today are strategists, event planners, social media experts, and at times, media buyers. In this webinar, learn about the evolving role of PR beyond “earned” media and understand how PR strategy can help your organization meet its business goals. We’ll even cover how you can spur media coverage without a press release or a new product, and wrap up by talking about how to measure and evaluate the success of your next PR program.

Melissa Dohmen is a Senior Public Relations Counsel at Swanson Russell, Nebraska’s largest advertising agency. She currently handles consumer and B2B PR for clients in the turf, agriculture and outdoor recreation industries and is a member of TOCA, NAMA and ARC.

Date: Thursday, July 9

Times:

2:00 p.m. Eastern

1:00 p.m. Central

12:00 p.m. Mountain

11:00 a.m. Pacific

Cost: $50.00

To attend this webinar, please click here to register.

Email Marketing:  Beefing Up The Basics

What if each $1 you spent on email marketing earned you $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. Are you getting your $28 ROI? Jessica Best will speak to email’s place in a fast-moving, social media-ruled world, including making email work when and where your customers need it. She’ll talk about what works in 2015 and beyond and what the next new trends will likely be.

Jessica is one part massive email, social media and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands, corporations and nonprofits nationwide. She’s led trainings and spoken in front of audiences from a dozen to over 300 from Wichita to New York City to SXSW Interactive in Austin. Jessica’s primary role is as Digital Marketing Evangelist and Content Marketing Manager for emfluence, implementing the best practices she preaches for emfluence’s own marketing strategy.

Join us on Wednesday, March 25, at 1:00 pm central time to hear Jessica. The webinar cost is $50. CLICK HERE TO REGISTER!

Email Marketing:  Beefing Up The Basics

What if each $1 you spent on email marketing earned you $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. Are you getting your $28 ROI? Jessica Best will speak to email’s place in a fast-moving, social media-ruled world, including making email work when and where your customers need it. She’ll talk about what works in 2015 and beyond and what the next new trends will likely be.

Jessica is one part massive email, social media and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands, corporations and nonprofits nationwide. She’s led trainings and spoken in front of audiences from a dozen to over 300 from Wichita to New York City to SXSW Interactive in Austin. Jessica’s primary role is as Digital Marketing Evangelist and Content Marketing Manager for emfluence, implementing the best practices she preaches for emfluence’s own marketing strategy.

Join us on Wednesday, March 25, at 1:00 pm central time to hear Jessica. The webinar cost is $50. CLICK HERE TO REGISTER!

Marketing Tactics to Increase Customer Response

If you knew which fonts customers remembered most, wouldn’t you use those with your marketing efforts? If you knew how customers reacted to visual cues, wouldn’t you include those? Get tips, proven techniques and zero-cost creative ideas to increase your marketing productivity.

During this webinar, Gina Valentino will share ideas that are immediately actionable to increase the productivity of your marketing efforts. Her 20-plus years in direct marketing and the catalog industry helped her successfully launch Hemisphere Marketing nine years ago.

To attend this webinar, please visit the registration website.

Date: 

Thursday, Nov. 20th

Times:

2:00 p.m. Eastern

1:00 p.m. Central

12:00 p.m. Mountain

11:00 a.m. Pacific

Cost:  $50.00

The next NAMA Webinar is set for Thursday, November 20, 2014. Watch your email for more details to come!

Today, consumer perceptions about everything from animal welfare and antibiotics to GMOs and government regulations can have a substantial impact on farming operations of all kinds and sizes. If agricultural marketers hope to shift how consumers see things, it will first require a shift in our own thinking.

“Why you don’t work in agriculture anymore,” showcases the very latest consumer research from Sullivan Higdon & Sink’s influential FoodThink studies and delves into real-world examples that will both inform and inspire agricultural marketers. 

Presented by Ali Mahaffy, SVP, Brand Management, and Samantha Scantlebury, Brand Strategist, of Sullivan Higdon & Sink.

Ali Mahaffy has more than 20 years of experience in marketing on both the client and agency side. Today, Ali helps lead Sullivan Higdon & Sink and helped establish its food value chain practice which includes clients such as Cargill, Dairy Farmers of America, Merial Limited and Sonic Drive-In. The agency also works with leading ag-related brands such as Tractor Supply Co. and Trimble Agriculture. 

Samantha’s interest in agriculture began at the family dinner table (her father owns a grain silo technology company, and her brother is on the path to a plant sciences degree). As a brand planner and FoodThink researcher, Samantha dives deep into what’s driving today’s food conversations and applies her insights for clients such as Borden Cheese, Cache Valley Dairy, VFT Global and Granola Jones.

Cost for this webinar is $50. To register visit https://secure.confertel.net/tsregister.asp?course=567308

Mark your calendars for NAMA’s next Webinar on March 19, beginning at 1:00 p.m. CT.  The topic is “2014 Media Channel Study”, completed by Readex for ABM’s AgriCouncil.  Stay tuned for details.