The National Agri-Marketing Association and the Agricultural Relations Council co-sponsored a webinar on December 10th presented by Janice Person, Social Media Director at Monsanto Company, titled “Critics in the Social Media Sphere.”

The highly successful webinar spoke to how social media has empowered individuals and small groups to build the reach of their voices online, which has greatly shifted the way issues management is handled now as compared to the past.  Janice addressed preparing for online controversy and shared a combination of approaches for social media outreach.  For example, what are some of the steps to be considered both proactively and reactively?  Attendees heard some of the social media lessons learned both individually and professionally at one of agriculture’s most socially discussed businesses.

Critics in the Social Media Sphere
Tuesday, December 10, 2013, at 1:00 pm central time

The National Agri-Marketing Association and the Agricultural Relations Council invite you to participate in their webinar on Tuesday, December 10, at 1:00 pm central time.

Presented by Janice Person, Social Media Director at Monsanto Company

Social media has empowered individuals and small groups to build the reach of their voices online, shifting the way issues management is done for many. How likely are you to encounter controversy? What are some of the steps you should consider proactively and reactively? When should you engage? Hear some of the lessons learned by participating in social media both individually and professionally at one of agriculture’s most socially discussed businesses.

Register to attend NAMA’s next webinar on Tuesday, December 10, 2013, at 1:00 pm central time.

How are Ag Marketers Different Than Those in Other Industries?

Presented by Jan Johnson, Millennium Research

Ag marketers use print ads more than other industries. And, they rely on repeat customers more than any other industry.

When you are talking to people you already know, what’s the best thing to say?

What is the best way to communicate, connect and motivate prospective customers?

Join Millennium Research as it presents 10 keys to capture attention and increase advertising effectiveness.

Register to attend NAMA’s next webinar on Thursday, October 24, 2013, at 1:00 pm central time.

Blogging Webinar
Thursday, June 13, 2013, at 1:00 pm central time

Blogs – Strategizing, Executing and Impacting your Target Market

In the increasingly noisy marketplace, every organization needs to state its messages clearly.  A blog is one of the cornerstones of a modern communications strategy, but  not like an ad, a newsletter, or an email.  Blogging requires a different set of skills, a different publishing cadence, and a different messaging strategy from traditional media.  Adrian Blake is CEO of Social Media Contractors, an Omaha outsourced social media agency that creates and manages blogs for clients from Massachusetts to California.  He is also the former Publisher of The Progressive Farmer and understands the ag space well.  Adrian will talk about how to develop a strategy for your blog, how to execute that strategy, and how to ensure that your blog has impact with your target market.

Join NAMA on Thursday, June 13, 2013, at 1:00 pm central time.  To register, please visit:  https://secure.confertel.net/tsregister.asp?course=567304.

Inbound Marketing Webinar – Thursday, February 21

“Are you marketing online? Most, if not all of you, probably answered yes to this question. Have you heard of the concept of inbound marketing?  If your answer is yes, are you using it in your business or wondering how to use it in your business? “

During this webinar, Scott Meyer, from 9 Clouds, and Jill Fratianne, from HubSpot, will talk about what inbound marketing is and why it has huge potential for agriculture. They will talk about how it helps you improve your visibility online and convert site traffic into sales. Learn also how you can measure the success of your inbound marketing and the ROI of your online marketing. This webinar will help ensure your website and digital marketing are functioning sales tools.

Speaker/Host: Scott Meyer & Jill Fratianne

Date: Thursday, February 21, 2013

Time: 2:00PM(Eastern)/1:00PM(Central)/12:00PM(Mountain)/11:00AM(Pacific)

Register: https://secure.confertel.net/tsregister.asp?course=567303

CAMA Ontario is very excited to announce the next CAMA webinar on January 29 at 12:00 pm EST with one of the leading North American social media consultants, Jay Baer, as he shares his insights and knowledge on creating effective social media strategies.

Why Before How: Creating Killer Social Media Strategies in 7 Steps
The goal isn’t to be good at social media, the goal is to be good at business because of social media. In this dynamic, entertaining presentation Jay Baer demonstrates his 7 step process for cutting through the tools and technology and creating sound, effective social media strategies that are sustainable long-term. This strategic process is in use in dozens of major corporations and agencies, and shows you how to BE social as a company, not just how to DO social media.

Keynote Speaker

Jay Baer is a hype-free content strategist, speaker, and author. He founded the social and content accelerator firm Convince & Convert in 2008.

Jay is a renowned and popular social media keynote speaker, delivering as many as 100 presentations each year to groups as large as 5,000.

He’s also co-author of The NOW Revolution, 7 Shifts to Make Your Business Faster, Smarter, and More Social (Wiley, 2011) a leading book on social business, and an Amazon category best-seller.

Jay has consulted with more than 700 companies on digital marketing since 1994, including Caterpillar, Nike, Visit California, Billabong, and 29 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource. He’s also co-host of the popular weekly Social Pros podcast.

Webinar Details
Date: Tuesday, January 29, 2013
Time: 12:00 PM – 1:00 PM EST (11:00 AM – 12:00 PM CDT, 10:00 AM – 11:00 AM MST)
Cost: $30 per person (CAD)

Click here to register for the webinar.

There is still time to register for NAMA’s  Webinar!

Knowing – and Growing – Your Base of  Business
December 6, 1pm Central

Does the way you are building your customer base match your business goals?

That’s the central question in the innovative approach described in this webinar, which uses buyer behavior patterns to define – and prioritize – key marketing strategies. Discover how to balance your acquisition, retention, and up-sell or cross-sell efforts. Understand your customers by examining how purchasing patterns reflect their relationship with you … and develop simple methods to target communications to nurture (or repair!) that relationship.

Participants will learn how to:

•     Compare and track buying patterns so that you can nurture highest value customers (advocates)

•     Identify changes in behavior patterns that may indicate a prospective change in the customer relationship

•     Calculate the potential financial impact of specific changes in current trends

Alan Weber is Principal of Data to Strategy Group, a marketing consulting firm that focuses on just that – helping organizations use analytics to improve the effectiveness of their strategic marketing efforts.  Alan is also a member of the Adjunct Faculty at UMKC and the author of three books – Data-Driven Business Models and Desktop Database Marketing and most recently, Follow That Customer!

Bob Merrigan is President of Merrigan & Company, a copywriting and strategic messaging firm that helps a range of organizations in their direct mail and online communications efforts.  Over the past 35-plus years, Bob has worked with a number of agri-businesses, as well as b-to-b and nonprofit organizations.

To register visit:

https://secure.confertel.net/tsregister.asp?course=567302