The Farmer’s Current Mindset

The Farmer Speaks study is designed to monitor the changing attitudes of farmers and important trends across a wide variety of product categories. For example, the study has shown dramatic shifts in the willingness of farmers to invest in certain capital equipment and a desire to substitute less expensive brands in certain crop input categories.

Join presenters, Jan Johnson, Millennium Research and Jeff Whetstine, March Consulting.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, August 23, 2018

Time: 2:00 p.m. Central Time

Click here to register!

The Farmer’s Current Mindset

The Farmer Speaks study is designed to monitor the changing attitudes of farmers and important trends across a wide variety of product categories. For example, the study has shown dramatic shifts in the willingness of farmers to invest in certain capital equipment and a desire to substitute less expensive brands in certain crop input categories.

Join presenters, Jan Johnson, Millennium Research and Jeff Whetstine, March Consulting.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, August 23, 2018

Time: 2:00 p.m. Central Time

Click here to register!

Marketing Automation Blueprints for Success

It’s not about the next new shiny toy in marketing. It’s about proven marketing strategies executed by marketing automation software. We’ll do a deep dive into the blueprints for success for lead generation, awareness, consideration, decision, retention, loyalty, event and win-back marketing campaigns well executed by marketing automation software.

Join our presenters, Suzanne Carawan, CMO of HighRoad Solutions, and Jenny Lassi, Digital Strategist at Infinity Direct, as they share these blueprints with us.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, July 19, 2018

Time: 1:30 p.m. Central Time

Click here to register!

Marketing Automation Blueprints for Success

It’s not about the next new shiny toy in marketing. It’s about proven marketing strategies executed by marketing automation software. We’ll do a deep dive into the blueprints for success for lead generation, awareness, consideration, decision, retention, loyalty, event and win-back marketing campaigns well executed by marketing automation software.

Join our presenters, Suzanne Carawan, CMO of HighRoad Solutions, and Jenny Lassi, Digital Strategist at Infinity Direct, as they share these blueprints with us.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, July 19, 2018

Time: 1:30 p.m. Central Time

Click here to register!

Coping with Comments: Handling Negative Social Media Conversations

Social media allows organizations to have conversations with consumers. But sometimes these conversations go south in a hurry. How should your organization respond? Participants will have the opportunity to consider various ways of handling social media conversations and negative comments.

Our presenters are Katie Hayward, Senior Copywriter at Paulsen, and Clara Jacob, Creative Director at Paulsen. Katie is one of Paulsen’s social media experts. Her experience includes social media strategy, planning and execution along with handling U.S. social media for a global dairy organization. As a member of Paulsen’s social media team, Clara provides social media strategy and recommendations for some of Paulsen’s largest clients.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, June 21, 2018

Time: 12:00 p.m. Central Time

Click here to register!

Coping with Comments: Handling Negative Social Media Conversations

Social media allows organizations to have conversations with consumers. But sometimes these conversations go south in a hurry. How should your organization respond? Participants will have the opportunity to consider various ways of handling social media conversations and negative comments.

Our presenters are Katie Hayward, Senior Copywriter at Paulsen, and Clara Jacob, Creative Director at Paulsen. Katie is one of Paulsen’s social media experts. Her experience includes social media strategy, planning and execution along with handling U.S. social media for a global dairy organization. As a member of Paulsen’s social media team, Clara provides social media strategy and recommendations for some of Paulsen’s largest clients.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, June 21, 2018

Time: 12:00 p.m. Central Time

Click here to register!

According to Sullivan Higdon Sink’s proprietary SHS Foodthink research, only one-third of consumers trust the agriculture and food manufacturing industries. While the use of shared values in communications is a starting point to earning consumer trust, companies and organizations across the food system must go further to realize success in their implementation.

Join Ali Mahaffy, co-CEO, and Erika Chance, Associate Director of Brand Strategy, as they share how to address consumer skepticism and build trust with consumers via four key steps.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, April 26, 2018

Time: 2:00 p.m. Central Time

Click here to register!