According to Sullivan Higdon Sink’s proprietary SHS Foodthink research, only one-third of consumers trust the agriculture and food manufacturing industries. While the use of shared values in communications is a starting point to earning consumer trust, companies and organizations across the food system must go further to realize success in their implementation.

Join Ali Mahaffy, co-CEO, and Erika Chance, Associate Director of Brand Strategy, as they share how to address consumer skepticism and build trust with consumers via four key steps.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, April 26, 2018

Time: 2:00 p.m. Central Time

Click here to register!

According to Sullivan Higdon Sink’s proprietary SHS Foodthink research, only one-third of consumers trust the agriculture and food manufacturing industries. While the use of shared values in communications is a starting point to earning consumer trust, companies and organizations across the food system must go further to realize success in their implementation.

Join Ali Mahaffy, co-CEO, and Erika Chance, Associate Director of Brand Strategy, as they share how to address consumer skepticism and build trust with consumers via four key steps.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, April 26, 2018

Time: 2:00 p.m. Central Time

Click here to register!

Join us as Steven Rao, a strategic executive with deep expertise in marketing, data and analytics, addresses the effective Go-To-Market effort. It requires a well thought-out, data-driven strategy, marketing campaigns focused on targeted audiences, and selling to those same audiences. These three areas – strategy, marketing & sales – all must be integrated and holistic in order to achieve maximum effectiveness and, ultimately, ROI.

Steven’s presentation will show agri-marketers how they can create a strategy that fully informs and directs marketing and sales, relies on accurate data and leverages the power of the omni-channel marketing that’s available in the digital age.

His expertise and knowledge, ranging from venture-backed enterprises to Fortune 500 companies, is valuable when working with clients to develop data solutions that will help achieve their strategic goals. He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, March 15, 2018

Time: 12:00 p.m. Central Time

Click here to register!

Winning the Name Game – How to Create Unforgettable Names

A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations.

Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create unforgettable names.

When: Wednesday, December 6, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

Winning the Name Game – How to Create Unforgettable Names

A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations.

Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create unforgettable names.

When: Wednesday, December 6, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

Share a presentation with the agri-marketing community via webinar. Webinar topics must be current and cutting edge. Case studies showcasing strategies and results are also popular.

In addition to the opportunity to engage our community, webinar presenters receive recognition through pre- and post-promotion via the NAMA website, e-News and social media feeds.

If you’re interested in learning more, follow this link for additional details. The deadline to submit is November 15. Presentations submitted are in consideration for the 2018 calendar year.

Synergy Between Marketing & Sales to Dominate Your Market

When the marketing team and sales team work in unison, feedback flows freely in both directions, products & services are launched that fit the market at the right time and a company grows. Greg Martinelli, with Ag Sales Professionals, will cover some common disconnects between marketing and sales that occur over time. He will also cover ways to recognize and prevent them.

Greg Martinelli is a Sales Coach, Consultant & Trainer who works with Agriculture companies to dramatically increase sales productivity, profits and ultimately dominate their market. He spent the last 25 years developing sales teams across the Midwest that focused on the feed and grain business for both national & international markets. He runs Ag Sales Professionals, focusing on high engagement and high productivity, which lead to higher profits and increased market share for the sales teams he works with.

When: Thursday, November 9, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!