Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape

Leveraging data to better target your consumer holds a lot of promise, and when planned and executed properly it can really and truly drive your business, as we at Brighton have witnessed first-hand.

However, we live in an age where the promise of what data can do is sometimes too good to be true, especially when evaluated without the right level of skepticism or activated without sufficient transparency. Don’t fall prey to a promise that will never be realized or let another vendor sell you dubious inventory.

Kristin Rohlfing, Director of Integrated Marketing at the Brighton Agency, will tell us how to ask the right questions, seek the truth and start realizing the true power of data.

When: Thursday, July 27, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape

Leveraging data to better target your consumer holds a lot of promise, and when planned and executed properly it can really and truly drive your business, as we at Brighton have witnessed first-hand.

However, we live in an age where the promise of what data can do is sometimes too good to be true, especially when evaluated without the right level of skepticism or activated without sufficient transparency. Don’t fall prey to a promise that will never be realized or let another vendor sell you dubious inventory.

Kristin Rohlfing, Director of Integrated Marketing at the Brighton Agency, will tell us how to ask the right questions, seek the truth and start realizing the true power of data.

When: Thursday, July 27, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

Join NAMA and Connectiv’s Ag Committee on June 29th for a deep dive into trending issues shaping the Ag Business.

The AgTrending webinar offers three timely topics from the editor’s perspective on markets, Washington policy and technology. All three sessions will be moderated by Willie Vogt, Executive Director, Content and User Engagement, Penton Agriculture.

1. AgRisk
Bryce Knorr, Senior Grain Market Analyst at Penton’s Farm Futures Magazine, discusses what’s moving the markets. He reviews production, price, financial, institutional and personal risks as well as the yields, prices, weather, government policies, global markets, and other factors that impact the commodities trade. He also previews the impact of the June 30 USDA Report, which is the first look at 2017 acreage estimates.

2. AgPolitics
Chris Clayton, Ag Policy Editor of DTN/The Progressive Farmer, analyzes Washington policies governing the ag business. He will discuss debate around the upcoming farm bill and the impact on commodity programs, crop insurance and conservation. He will also touch on other issues affecting agriculture in Washington, including the renegotiation of NAFTA, the health-care bill and tax reform efforts.

3. AgTech
Susan Skiles Luke, Editor of Farm Journal and Editorial Director of Farm Journal Media, will cover the excitement and innovation going on in the ag technology space. This includes a look at some of the most innovative on-farm technologies just around the corner, farmer adoption (or lack of it), main challenges and the role of investors.

Please join us on June 29th at 1pm CST for this engaging and insightful webinar. Click here to register.

We look forward to you joining us on June 29th.

Join NAMA and Connectiv’s Ag Committee on June 29th for a deep dive into trending issues shaping the Ag Business.

The AgTrending webinar offers three timely topics from the editor’s perspective on markets, Washington policy and technology. All three sessions will be moderated by Willie Vogt, Executive Director, Content and User Engagement, Penton Agriculture.

1. AgRisk
Bryce Knorr, Senior Grain Market Analyst at Penton’s Farm Futures Magazine, discusses what’s moving the markets. He reviews production, price, financial, institutional and personal risks as well as the yields, prices, weather, government policies, global markets, and other factors that impact the commodities trade. He also previews the impact of the June 30 USDA Report, which is the first look at 2017 acreage estimates.

2. AgPolitics
Chris Clayton, Ag Policy Editor of DTN/The Progressive Farmer, analyzes Washington policies governing the ag business. He will discuss debate around the upcoming farm bill and the impact on commodity programs, crop insurance and conservation. He will also touch on other issues affecting agriculture in Washington, including the renegotiation of NAFTA, the health-care bill and tax reform efforts.

3. AgTech
Susan Skiles Luke, Editor of Farm Journal and Editorial Director of Farm Journal Media, will cover the excitement and innovation going on in the ag technology space. This includes a look at some of the most innovative on-farm technologies just around the corner, farmer adoption (or lack of it), main challenges and the role of investors.

Please join us on June 29th at 1pm CST for this engaging and insightful webinar. Click here to register.

We look forward to you joining us on June 29th.

Securing the Future of Animal Agriculture:  Connect, Engage, Protect

The animal agriculture industry faces threats every day from extreme animal rights and environmental activist groups who are completely opposed to humans using animals for food, fiber, entertainment or any purpose. If you work with clients in the animal agriculture industry, it is critical for you to understand the goals, tactics and strategies these organizations employ.

Hannah Thompson-Weeman, Vice President of Communications with the Animal Agriculture Alliance, will share an overview of the animal rights movement and trends to be aware of.  She’ll also offer information on how the Animal Agriculture Alliance is working to address these reputation threats, and what participants themselves can do to use social media and other tools to bridge the communication gap between farm and fork.

Securing the Future of Animal Agriculture:  Connect, Engage, Protect

The animal agriculture industry faces threats every day from extreme animal rights and environmental activist groups who are completely opposed to humans using animals for food, fiber, entertainment or any purpose. If you work with clients in the animal agriculture industry, it is critical for you to understand the goals, tactics and strategies these organizations employ.

Hannah Thompson-Weeman, Vice President of Communications with the Animal Agriculture Alliance, will share an overview of the animal rights movement and trends to be aware of.  She’ll also offer information on how the Animal Agriculture Alliance is working to address these reputation threats, and what participants themselves can do to use social media and other tools to bridge the communication gap between farm and fork.

“Big Data” is the vital tool for today’s marketers as it allows us to define and target audiences, especially niche audiences such as ag. This new frontier marketing opportunity allows ag companies that embrace it to better reach their specific audience, at the right moment, with the right message, in a budget-friendly way with significant tracking and analytics to measure communication effectiveness.

Stuart Adams, Karl Ploeger and Kay Wigle, all with Swanson Russell, will share the basics of programmatic media, how it works, types of data, trends, what’s new and what to watch out for.
When: Thursday, April 13, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members