Key shifts in Ag Marketing are driving the urgency to act. This is caused by: Ongoing emergence of big data, shift of power to the farmer, increasing pressure to do more with less, recognition that loyalty drives performance and farmers are better informed today.

Traditional direct marketing, including direct mail, is still highly effective but should be combined with digital marketing and communications that integrates the messaging around a 4W (Who, What, Where and When) strategy for maximum efficacy.  Defining the Who, What, Where and When of Digital Marketing is key and a database strategy is essential.  Steven Rao, with Farm Market iD, will address.

1. What is Database Marketing?
2. The promise and potential of Database Marketing
3. How does Digital factor into this?
4. Marketing in a down Economy

Steven is a strategic executive with deep expertise in marketing, data and analytics with a broad industry background.  His expertise and knowledge, ranging from venture-backed enterprises to Fortune 500 companies, is valuable when working with clients to develop data solutions that will help achieve their strategic goals.  He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, March 30, 2017

Time: 1:00 p.m. Central Time

Click here to register!

NAMA’s goal is to provide our members with quality professional presentations that provide explorations of relevant topics and practical tools they can employ. Webinars are a great way to share different successes within agri-marketing with NAMA members.

In order to continue improving our professional education opportunities, NAMA is now offering a new webinar each month. The cost for each webinar is $40 for NAMA members and $50 for non-members.

Please see below for the 2017 Webinar Calendar. Check this page often for updates.

March

March 30, 2017
Database Marketing in an Increasingly Digital and Impatient World
Steve Rao, Farm Market iD
Time: 1:00 p.m. (Central Time)
Click here to register.

April

Make Way for Geo-Targeting and Programmatic Advertising, the New World Ahead
Kay Wigle and Karl Ploeger, Swanson Russell

May

Securing the Future of Animal Agriculture: Connect, Engage, Protect
Hannah Thompson-Weeman, Animal Agriculture Alliance

June

Joint Webinar with Connectiv Agri Media Committee
More information will be available soon.

July

Amplifying Agriculture’s Authentic Voices: Project 155
Melanie Wilt, WiltPR

August

Move Over Content. Here Comes Connectivity. The Shifting Landscape of Communications.
Matt Kucharski and Tina Charpentier, PadillaCRT

September

September 14, 2017
Back to School for Social Media 101, What’s Changed?
John Blue, Truffle Media Networks
Time: 1:00 p.m. (Central Time)

October

Be Prepared – Don’t Wait for a Crisis to Protect Your Brand
Jane Dukes, MorganMyers

November

November 9, 2017
Synergy Between Marketing & Sales to Dominate Your Market
Greg Martinelli, Ag Sales Professionals

December

Winning the Name Game – How to Create Unforgettable Names
Mollie Young, Nametag International, Inc.

January 2018

Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape
Kristin Rohlfing, Brighton Agency

Key shifts in Ag Marketing are driving the urgency to act. This is caused by: Ongoing emergence of big data, shift of power to the farmer, increasing pressure to do more with less, recognition that loyalty drives performance and farmers are better informed today.

Traditional direct marketing, including direct mail, is still highly effective but should be combined with digital marketing and communications that integrates the messaging around a 4W (Who, What, Where and When) strategy for maximum efficacy.  Defining the Who, What, Where and When of Digital Marketing is key and a database strategy is essential.  Steven Rao, with Farm Market iD, will address.

1. What is Database Marketing?
2. The promise and potential of Database Marketing
3. How does Digital factor into this?
4. Marketing in a down Economy

Steven is a strategic executive with deep expertise in marketing, data and analytics with a broad industry background.  His expertise and knowledge, ranging from venture-backed enterprises to Fortune 500 companies, is valuable when working with clients to develop data solutions that will help achieve their strategic goals.  He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, March 30, 2017

Time: 1:00 p.m. Central Time

Click here to register!

Understanding the Next Generation of Farmers

Join Jan Johnson, Millennium Research, and NAMA on Thursday, February 23 for the first in a monthly series of NAMA webinars for 2017.

Millennium Research’s Young Farmers Study is a comprehensive look at a continuing study started one year ago, and includes previously-unreleased findings from the company’s other publicly available work for the National Association of Farm Broadcasting and the Farmer Speaks panel. The study combines primary and secondary research with social media mining and ethnography, as well as Millennium’s proprietary Empathic Method™ of gaining superior market insight. You will learn: What messages and mediums appeal to this generation’s unique perspective on agriculture?

Jan Johnson is president of Millennium Research, a boutique marketing insights firm that helps agribusiness companies design better products and communicate more successfully with farmer customers and other outdoor entrepreneurs, using the proprietary six-step Empathic Method.  This year marks the company’s 20 year anniversary.

Mergers & Acquisitions (M&A’s) and business consolidation is the new normal in agriculture. The reasons why companies merge, acquire or divest rarely prioritize the needs of the customer much less the brand. They are typically motivated by objectives such as broadening a footprint, blunting competitors, achieving operational efficiency or expanding the pipeline.  Then Marketing is left to sift through the fall-out to realign brands and regain customer confidence. In this webinar, the authors of MarketingtoFarmers.com, Diane Martin and Jeff Walter, discuss the proactive roles Marketing has during M&As to safeguard brand equity and customer loyalty.

When: Thursday, December 1

Time: 
1:00 PM (Central)
2:00 PM (Eastern)
12:00 PM (Mountain)
11:00 AM (Pacific)

Cost: $50

Click here to register!

Do you have a presentation you’d like to share with the NAMA community? Submit your proposal for the NAMA Webinar Series.

Webinar topics must be both cutting edge and of current interest.  Case studies showcasing strategies and results are also popular with members.

In addition to the opportunity to engage our community, webinar presenters receive recognition through pre- and post-promotion via the NAMA website, e-News and social media feeds.

If you’re interested in learning more, follow this link for more details.  But don’t wait too long; the deadline to submit is December 1.  Presentations submitted are in consideration for the 2017 calendar year.

Mergers & Acquisitions (M&A’s) and business consolidation is the new normal in agriculture. The reasons why companies merge, acquire or divest rarely prioritize the needs of the customer much less the brand. They are typically motivated by objectives such as broadening a footprint, blunting competitors, achieving operational efficiency or expanding the pipeline.  Then Marketing is left to sift through the fall-out to realign brands and regain customer confidence. In this webinar, the authors of MarketingtoFarmers.com, Diane Martin and Jeff Walter, discuss the proactive roles Marketing has during M&As to safeguard brand equity and customer loyalty.

When: Thursday, December 1

Time: 
1:00 PM (Central)
2:00 PM (Eastern)
12:00 PM (Mountain)
11:00 AM (Pacific)

Cost: $50

Click here to register!