Do you have a presentation you’d like to share with the NAMA community? Submit your proposal for the NAMA Webinar Series.

Webinar topics must be both cutting edge and of current interest.  Case studies showcasing strategies and results are also popular with members.

In addition to the opportunity to engage our community, webinar presenters receive recognition through pre- and post-promotion via the NAMA website, e-News and social media feeds.

If you’re interested in learning more, follow this link for more details.  But don’t let too much time go by; the deadline to submit is December 1.  Presentations submitted are in consideration for the 2017 calendar year.

Do you have a presentation you’d like to share with the NAMA community? Submit your proposal for the NAMA Webinar Series.

Webinar topics must be both cutting edge and of current interest.  Case studies showcasing strategies and results are also popular with members.

In addition to the opportunity to engage our community, webinar presenters receive recognition through pre- and post-promotion via the NAMA website, e-News and social media feeds.

If you’re interested in learning more, follow this link for more details.  But don’t let too much time go by; the deadline to submit is December 1.  Presentations submitted are in consideration for the 2017 calendar year.

Mergers & Acquisitions (M&A’s) and business consolidation is the new normal in agriculture. The reasons why companies merge, acquire or divest rarely prioritize the needs of the customer much less the brand. They are typically motivated by objectives such as broadening a footprint, blunting competitors, achieving operational efficiency or expanding the pipeline.  Then Marketing is left to sift through the fall-out to realign brands and regain customer confidence. In this webinar, the authors of MarketingtoFarmers.com, Diane Martin and Jeff Walter, discuss the proactive roles Marketing has during M&As to safeguard brand equity and customer loyalty.

When: Thursday, December 1

Time: 
1:00 PM (Central)
2:00 PM (Eastern)
12:00 PM (Mountain)
11:00 AM (Pacific)

Cost: $50

Click here to register!

Join NAMA and Connectiv for a FREE webinar Thursday, June 16, at 1:00 pm central time.

The webinar will review the results of the 2016 Ag Media Channel Study conducted by Readex for the Connectiv, formerly ABM, Agri Media Committee. This is the 4^th in a series of research studies conducted every other year, and updates the 2014 study focusing on B2B media consumption and usage of Farmers and Ranchers across the country, providing great trend information on how media consumption in ag has changed (or not).

Leading the discussion will be Jack Semler, CEO of Readex, along with Patsy Comella, VP Media Director at Rhea & Kaiser, and Pat Reese, Senior VP Media Director of Sandbox.

Click here to register for this webinar!

Precision Content – Applying the Lessons of Modern Farming to Optimize Communications Efforts

Today’s ag industry is characterized by rapid technology innovation and a data-driven approach that help farmers make smarter decisions during each step of the farming cycle – planning, planting, in-season and harvest. The very same ideology can help you get the most bang for your buck when it comes to content marketing.

This session will explore how today’s communications professionals navigate a parallel journey through content and communications planning, planting the seeds of content, nurturing it while it’s in the field, and then harvesting the results to begin planning for the next campaign. As with farming, the dozens of decisions required at each step of this process help to define success and your ROI.

Click here to register for this webinar!

Speakers:
Keith Negrin, Practice Leader, Exponent PR/Colle+McVoy

Bill Brozak, Account Supervisor, Exponent PR/Colle+McVoy

It is confirmed that Colle+McVoy will conduct the next NAMA Webinar on Thursday, May 19, 2016. Watch your email for more details to come!

How Marketers Can Respond in a Down Ag Economy

It’s no secret that the U.S. ag economy is in a downturn. But what many ag marketers don’t know is that the economic slump presents a wealth of opportunity – both for farmers and agri-business. How bad is the ag economy? What can marketers do? Learn more at this webinar, featuring interviews with Richard Brock, President of Brock Associates, which publishes The Brock Report, and Steven D. Johnson, PhD, Farm and Agriculture Business Management Specialist at Iowa State University Extension.

Greg Guse, Executive Vice President, Industry Analyst and Clara Jacob, Creative Director, both with Paulsen

Date:  Thursday, November 19

Times: 2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Cost:  $50.00

Click here to register for this webinar!