The Value Innovation process is a 10-step tool to help companies identify their most important customers and deliver the things they value most. Johann Venter and Scott Kington led a breakout session at the 2015 NAMA Fall Conference to share how the program works. #NAMAFALL15
What does sustainability mean to consumers? Nancy Kavazanjian is the chairwoman of the U.S. Farmers and Ranchers Alliance. She spoke to the 2015 NAMA Fall Conference about the need for agriculture to tell the story of sustainability from their own perspective. #NAMAFALL15
Engagement specialist Kelli Vrla kicked off day two of the 2015 NAMA Fall Conference, sharing insights about how agrimarketers can help themselves and their clients deal with change. #NAMAFALL15
https://vimeo.com/paulsenag/review/140335412/168218c1d8
Social media budgets will more than double over the next five years. Jason Cormier, co-founder of Room 214, a digital marketing and social media agency, shared insights with the NAMA 2015 Fall Conference in Denver, about how to decide which social media platform is best.
Sam Adams is a comedian and author who spoke to the NAMA 2015 Fall Conference in Denver about “Storytelling and the Right to Laugh.” Adams says telling stories instead of giving lectures will allow you to have the last laugh by injecting humor into your marketing strategies.
A breakout session at the NAMA 2015 Fall Conference in Denver looked at “The Other Weed in Ag,” discussing the status of marijuana in agriculture.
https://vimeo.com/paulsenag/review/140260518/5d23c2b698
#NAMAFALL15
The 2015 NAMA Fall Conference in Denver kicked off with two sessions on emotional intelligence. Bill Benjamin is a founding partner of the Institute for Health and Human Potential. He talks about how leaders can learn to manage their emotions and others when they are under pressure and how that will help you do your best when it matters most.
https://vimeo.com/paulsenag/review/140231822/4b2fe0ce20
This Web site is hosted by the National Agri-Marketing Association (NAMA).
NAMA is not responsible for comments or views expressed by users.