The 2018 NAMA Fall Conference will take place in Minneapolis, MN, September 18-20. Mark your calendars now so you don’t miss it!
Find out everything you need to know about Fall Conference on the website! Check out the up-to-date schedule below! REGISTER NOW!
TUESDAY, SEPTEMBER 18
7:30 a.m. to 4:00 p.m.
North Central Ag Tour (optional)
Join the North Central NAMA Chapter as they host the 2018 Fall Conference Ag Tour.
Click here for the full schedule. The cost for this tour is $85.
5:00 to 6:30 p.m.
Welcome Reception
Sponsored by Brownfield Ag News
Just back from the Ag Tour or just arrived in town? Pop in for a drink with your friends and colleagues at a relaxing welcome reception to start the Fall Conference off right.
WEDNESDAY, SEPTEMBER 19
8:00 to 9:00 a.m.
NAMA Foundation Board Meeting
9:00 to 10:00 a.m.
NAMA Board Meeting
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9:00 to 10:00 a.m.
Pre-Conference Workshop
Next Generation Retention: 5 Aspects that Instill Loyalty in a Millennial Workforce
Ryan Jenkins
91% of Millennials expect to stay in a job less than 3 years.
For the first time in history there are 4 generations in the workplace, each with a varying perspective of work. Due to technology and a challenging economy, Millennials have developed a unique view of career and success at work. Creating Millennial loyalty will help organizations avoid the average price tag of $25,000 that it costs to replace a single Millennial employee.
10:30 a.m. to 12:00 p.m.
Kickoff Session & PDA Awards
Next Generation Collaboration: Keys to Engaging a Multi-Generational Workforce
Ryan Jenkins
52% of workers say they’re least likely to get along with someone from another generation. The rise of technology and internet access have forced massive changes in the workplace. But perhaps it’s the millennial worker that has caused the most tension in the workplace. The generational divide at work has never been deeper and more daunting than it is today. In order to thrive tomorrow, organizations must leverage the unique strengths and experiences of each generation and create a workforce that collaborates seamlessly across generations.
Ryan Jenkins is an internationally recognized keynote speaker and author of the book, The Millennial Manual: The Complete How-To Guide to Manage, Develop, and Engage Millennials at Work.
Ryan has been featured in Forbes, Fast Company, Inc, and SUCCESS Magazine. Ryan’s blog, podcast, and Inc.com column inspire and equip thousands of people every week. Ryan’s passion, experience as a millennial himself, and his fresh and forward-thinking approach to generations have made him one of the most highly sought after generational and future of work keynote speakers.
Professional Development Awards of Excellence Presentation
Join us as we honor the Professional Development Awards of Excellence award winners.
PDA Awards sponsored by Farm Progress
12:00 to 1:00 p.m.
Welcome Luncheon
Sponsored by NAFB
1:30 to 2:30 p.m.
Breakout Sessions
(Choose from two sessions)
Reaching an Audience of One (part 1 of 2)
In agri-marketing, the term data has many meanings. In the first part of this two-part session, we will look at the type of data that allows marketers to reach very specific audiences both online and offline. We will explore what data holds insights, modeling best customers, segmenting audiences, and best practices for effective multi-channel direct marketing.
Connecting with Women in Agriculture
Marji Guyler-Alaniz, President and Founder of FarmHer
Women have always been an important but mostly unseen aspect of agriculture. In recent years, women are rising to the forefront of agriculture in so many ways as owner/operators, landowners, workers, mentors and much more.
FarmHer began in 2013 to begin to change the image of agriculture – to include women. Marji Guyler-Alaniz, President and Founder of FarmHer, and her team will bring you along their journey; from the start of the FarmHer project to where it is today, highlighting how the brand has connected with their audience of women in agriculture. This session will address past and future trends regarding women’s involvement in agriculture, provide best practices for reaching women through marketing efforts and address barriers that agricultural-focused brands may have in reaching women.
2:30 to 3:00 p.m.
Break
3:00 to 4:00 p.m.
Breakout Sessions
(Choose from two sessions)
Data-driven Market Intelligence (part 2 of 2)
Trina Arnett, Trinalytics
In the second session on data, we will look at the data, big and small, generated by marketing activities like social media, paid media, pay-per-click, direct marketing, public relations and industry trends. Learn about techniques like data visualization that reveal performance indicators that can optimize and inform marketing and business strategy.
Media Mix of Today
Leon Halbert, True Media
Emily Jones, True Media
Media opportunities have changed dramatically in the last 10 years. What was called “New Media”, and an add-on when budgets allowed, is now mainstream. How consumers use media has changed just as quickly and that is also evident in ag media. But what is the right Media Mix?.
4:30 to 6:30 p.m.
Offsite Networking Reception
Sponsored by broadhead.
Join fellow attendees at broadhead’s 401 space just down the street from the hotel. A great opportunity to network!
THURSDAY, SEPTEMBER 20
8:30 to 9:00 a.m.
Breakfast
Sponsored by Rhea + Kaiser
9:00 to 10:00 a.m.
General Session
Fireside Chat with Agency C-Suites
Moderator:
Melanie Rice, Brownfield Ag News
Panelists:
Dean Broadhead, President, broadhead.
Mike Caguin, Chief Creative Officer, Colle McVoy
Lori Yeager Davis, President, Martin Williams
Laurie Fleck, Chief Operating Officer, FLM Harvest
This session with Minneapolis agency thought leaders for an intimate discussion that will address finding and onboarding great employees. They will also discuss the state of the ag industry navigating the challenging economic landscape as well as industry trends and the state of marketing overall. This session is a can’t miss!
10:00 to 10:30 a.m.
Break
10:30 to 11:30 a.m.
General Session
Be the Exception: How Brilliant Marketers Find and Follow What Makes Them Different in a World Full of Average.
Jay Acunzo
We’ve practiced the best practices. We’ve tried the tried-and-true. But deep down, we have this creeping feeling our branded content is slightly better at best and copying competitors at worst. Noise competing with similar noise. What if we could break from all that? What if we created more original, more inspired work? What if we could proactively shape the market instead of constantly react to all the generic advice out there? In other words: What if we were the exception?
In this fast-paced, inspiring talk, award-winning podcaster and former Google and HubSpot brand-builder Jay Acunzo will challenge us to break from conventional thinking. He’ll share stories of innovative marketers who rejected best practices to succeed — and the simple but powerful thinking that guided them. You’ll learn how to make a daunting leap between average and exceptional seem more like a smart strategy, and you’ll realize the best way forward doesn’t require any “guru” or “growth hack.”
In the end, you’ll walk away ready to create more differentiated content that grabs attention and drives bigger results despite all the noise. In a world overrun with commodity content trying to reach people, your secret weapon will be knowing how to resonate.
Jay Acunzo is creator and host of the Unthinkable Podcast. He’s an award-winning podcaster, a dynamic keynote speaker, and a veteran digital and content marketer. After digital media and marketing roles at Google and HubSpot, he was Vice President of Content and Brand at the venture capital firm NextView.
Jay’s work has been cited by the New York Times, the Washington Post, and Harvard Business School, while Salesforce called him “a savant in all things creativity.” Today, he creates entertaining podcasts for people sick of commodity, complacent work. His flagship show, Unthinkable, has been called “one of the hottest new podcasts” by Entrepreneur Magazine and explores work that seems crazy, until you hear their side of the story.
11:30 a.m. to 12:15 p.m.
Luncheon
12:15 to 1:00 p.m.
General Session
Through the Lens of a Leader
Tim Scott, Land O’Lakes
End your Fall Conference experience with a view of major challenges and a forecast for what lies ahead from a local Wisconsin marketing executive.
Tim Scott is Senior Vice President and Chief Marketing Officer for Land O’Lakes.
He oversees B2C and B2B branding and marketing strategy and is responsible for building marketing competencies across all businesses and geographies for Land O’Lakes, Inc. He also has oversight for FLM+, a wholly owned subsidiary of Land O’Lakes, Inc. During his 32-year career, Tim has earned a reputation as a trusted advisor and skilled marketer. He joined Land O’Lakes in 2015.
Prior to Land O’Lakes, Tim was the International CEO and President at mcgarrybowen. In that role, Tim lead the rapidly expanding global offering, while also continuing to steer the Chicago office. His career in advertising has allowed him to help build many well-known brands, from General Mills to Frito Lay, from Sears to Mondelez, from Disney to Wrigley, and from Kraft to Clorox. He’s accumulated a considerable collection of Effies and other awards along the way and has even run a monumental list of Kraft businesses at four different agencies.
Start making your plans to join NAMA in Minneapolis this September for the 2018 Fall Conference! Register before August 31 and save money! Register Now.
