The 2017 NAMA Fall Conference will take place in Milwaukee, WI on September 19-21. Mark your calendars now so you don’t miss it!
Find out everything you need to know about Fall Conference on the website! Check out the up-to-date schedule below! Register today!
TUESDAY, SEPTEMBER 19
8:00 a.m. – 4:00 p.m.
Badger Ag Tour (optional)
Join the Badger NAMA Chapter as they host the 2017 Fall Conference Ag Tour.
Click here for the full schedule. The cost for this tour is $75.
5:00 – 7:00 p.m.
Welcome Reception
Just back from the Ag Tour or just arrived in town? Pop in for a drink with your friends and colleagues at a relaxing welcome reception to start the Fall Conference off right.
WEDNESDAY, SEPTEMBER 20
8:30 – 9:30 a.m.
ABEF Board Meeting
10:00 – 11:00 a.m.
NAMA Board Meeting
10:00 – 11:00 a.m.
Pre-Conference Workshop
Zombies, Babies & Bacon: What Your Customers Want… That You’re Not Giving Them
Brian Carter
Data is changing how we market, sell and serve customers. We can identify our most passionate customer segments and what most excites each. Using this info boosts engagement, sales and loyalty. PayPal customers love The Walking Dead, so they created a video about PayPal and Zombies. It’s now their most watched, liked and shared video ever. DirectBuy found its customers were most likely to buy when shown ugly red and brown furniture, not clean white modern furniture. Carl’s Jr.’s online ads featuring bacon tripled their results, due to how much their customers love bacon. Based on his forthcoming book, Brian shares more stories and teaches a proven process for maximizing marketing, sales and customer service results.
Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He is respected as an international authority on how organizations can generate bigger business results. His 18 years of business success guide The Carter Group, a consultancy with world-class expertise using digital/social marketing and advertising to boost profits for growth-minded businesses.
Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500. He has been interviewed by Bloomberg TV, Mashable, The Wall Street Journal, Forbes, ABC News, Information Week, U.S. News & World Report, Inc. Magazine, and Entrepreneur Magazine. He has written for many top marketing blogs including Social Media Examiner, Mashable, Convince & Convert, Search Engine Journal and AllFacebook. Brian has spoken at top marketing conferences including Social Media Marketing World, Moz, SMX, Pubcon, The AllFacebook Expo and Socialize and the American Marketing Association.
11:00 a.m. – 12:30 p.m.
Welcome Luncheon
Sponsored by NAFB
Open to all attendees.
1:00 – 2:30 p.m.
Keynote Session
The Biggest Bang for Your Buck: How to Maximize Your Marketing Profits
Brian Carter
There are eight major social platforms, plus Google, Bing, email marketing, and funnels… Can you do it all? What’s worth doing? How do you prioritize? Succeeding at viral is hard. What kind of content gets shared? What happens to those who don’t advertise? Which ad platforms are best, how many should you use and how do you budget for them? Which marketing channels are the top companies and marketers using? Which ones are getting the best results? Brian separates the profitable from the wastes of time, the must-do’s from the wait-and-see’s and where to invest your time and money, both now and in the future.
Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He is respected as an international authority on how organizations can generate bigger business results. His 18 years of business success guide The Carter Group, a consultancy with world-class expertise using digital/social marketing and advertising to boost profits for growth-minded businesses.
Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500. He has been interviewed by Bloomberg TV, Mashable, The Wall Street Journal, Forbes, ABC News, Information Week, U.S. News & World Report, Inc. Magazine, and Entrepreneur Magazine. He has written for many top marketing blogs including Social Media Examiner, Mashable, Convince & Convert, Search Engine Journal and AllFacebook. Brian has spoken at top marketing conferences including Social Media Marketing World, Moz, SMX, Pubcon, The AllFacebook Expo and Socialize and the American Marketing Association.
2:30 – 2:45 p.m.
Break
2:45 – 3:45 p.m.
Breakout Sessions
(Choose from two sessions)
3:45 – 4:00 p.m.
Break
4:00 – 5:00 p.m.
Breakout Sessions
(Choose from two sessions)
5:00 – 7:00 p.m.
Networking Reception
THURSDAY, SEPTEMBER 21
8:00 – 8:30 a.m.
Breakfast
8:30 – 10:00 a.m.
General Session
The Future of Work is Now – Are You Ready?
Cheryl Cran
In this keynote Cheryl Cran provides insight, ideas and strategies on how to work effectively with a multi-generational team. This is not a keynote about generic generations information- this is about the ‘how to’ of working strategically with each other and how the generations can focus on the future and results.
For the first time, three highly influential generations have the opportunity to make a major impact together on business. As we head towards the year 2020, the next decade of business success requires companies with aligned teams, aligned focus and engaged employees. This keynote is based on Cheryl’s recently released book 101 Ways to Make Generations X, Y & Zoomers Happy at Work.
You will leave this session with:
- • Case studies of effective ways to maximize the skills of each generation
- • Examples from high performing organizations on what they are doing to keep Gen X, Y and Zoomers happy (together!) at work in fast paced and constantly changing environments
- • 3 specific tips on how to lead and harness the intelligence of each generation especially when dealing with change and renewed focus
- • Leadership strategies for increasing a focus on results and team success
Cheryl Cran believes that everyone is a leader AND the future of work requires leaders just like you! Cheryl is honored to work with and for global brands such as AT&T, Kaiser Permanente, Gartner, TEDX, Bell, Mass Mutual, Manulife, and more. She also works with small to midsized firms including professional practices, tech firms and more. Cheryl Cran provides leaders and teams change leadership skills to lead with 2020 vision and tools to build the future workplace today. Cheryl’s research into the future of work, change leadership, technology innovation and generations impact provides data and strategies to help leaders drive transformation in a fast paced world and to create the future workplace TODAY!
An internationally renowned consultant and keynote speaker for twenty years, she has worked with hundreds of industries, in dozens of countries and with thousands of audiences worldwide to work with leaders on how to more effectively lead in these rapid times of fast paced change, increase innovation capabilities, build enhanced agility for individuals and to ultimately help organizations be adaptive and iconic leaders in their industries.
She is the author of six books including the newest, The Art of Change Leadership – Driving Transformation In a Fast Paced World (Wiley) being released in Fall 2015. Her bestselling, “101 Ways to Make Generations X, Y and Zoomers Happy at Work” is a global success and “Leadership Mastery in the Digital Age”. Cheryl has been awarded the Global Consultant of the Year in 2014 by TMI Global and is the Past President of the Global Speakers Federation. In 2012 she was inducted into the Canadian Speaker Hall of Fame. An American speakers bureau named Cheryl as one of the top female keynote speakers in North America.
Professional Development Awards of Excellence Presentation
Join us as we honor the Professional Development Awards of Excellence award winners.
PDA Awards sponsored by Farm Progress
10:00 – 10:15 a.m.
Break
10:15 – 11:15 a.m.
Breakout Sessions
(Choose from two sessions)
11:30 a.m. – 1:00 p.m.
Closing Luncheon Session
Through the Lens of a Leader
End your Fall Conference experience with a view of major challenges facing ag today and a forecast for what lies ahead from an experienced industry veteran.
