Despite the chilly weather, the ABEF golf tournament kicked off the 2013 Agri-Marketing Conference at Tiffany Greens Golf Course.   First place golfers included Les Kahl, AdFarm; Roger Reierson, AdFarm; Shaun Crockett, AdFarm; and Bill Vaughn, Merck.  Second place went to Doug Catt, Farm Journal Media; Clint Thezan, Farmland Foods; Mike Wegner, National Pork Board; and Lyle Orwig, Charleston Orwig. Taking third was Don Dauterive, Iowa Farm Bureau Spokesman; Bob Brunker, J.L. Farmakis; Greg Guse, Paulsen Marketing; and Dennis Bryant, DF Bryant.

ABEF AUCTION
The ABEF Online Auction is still open! There are many great packages to be had.  Packages are available for bidding at http://www.nama.org/abef/silentauction/bidco.htm.  Auction closes May 31 at 5:00 p.m.

WALL OF WINE GIVEAWAY
Once again, the NAMA Executive Committee and the ABEF Operating committee  donated over two cases of wine to be given away to one lucky individual who  renewed their century club membership before or during conference.  Over 84 members signed up or renewed and the lucky winner was Kelly Berg with Western Producer Media.

ABEF STUDENT RAFFLE
Over $3,300 was raised from the student raffle with Chris Sidles of  Farm Market iD winning  the Vizio 55″ Flat Screen TV, courtesy of  Penton/Farm Progress.  A portion of the money raised will help cover student expenses for next year’s conference.  The top school selling the most raffle tickets was Delaware Valley College.

The winner of the 2013 Student Marketing Competition sponsored by Monsanto and FMC  is … University of Minnesota!

The University of Minnesota marketing team had nearly a dozen students involved with this year’s project to provide home brewers with a distinct northern experience – hops that are locally grown and privately trademarked.

Marketing Competition Results:

2nd place – University of Guelph
3rd place – Kansas State University
4th place – University of Illinois-Urbana/Champaign
5th place – Michigan State University
6th place – University of Wisconsin – Platteville

Students decide on a project and develop a plan to successfully bring the product or service to the marketplace. In developing their marketing plan, students follow the same practices and principles used by today’s marketing professionals. Teams submit a written plan summary prior to the competition and then make a formal presentation of their marketing plan to a panel of judges at the competition. The judges’ panel consists of marketing and agribusiness professionals.

Overall, 29 student NAMA chapters participated in the marketing competition. The competition is part of the annual Agri-Marketing Conference. Over 350 student members attended the conference.

For a list of the Student Marketing Competition Winners/Finalists and to view their Executive Summaries visit http://www.nama.org/student/marketing.html.

John Deere Signature Award
Illinois State University won the 2013 John Deere Signature Award, which recognizes the chapters that have accumulated the most points for outstanding student chapter, student marketing competition, ABEF scholarships, membership and participation, and projects and activities.

Other winners of the 2013 John Deere Signature Award included:

2nd place – Iowa State University
3rd place – University of  Florida
4th place – Michigan State University
5th place – University of Wisconsin-Madison

NAMA’s Choice Awards
NAMA’s Choice Awards are voted on by the students during finals of the student marketing competition. This year’s winners were:

Favorite team — Cal Poly-San Luis Obispo
Best-dressed team — University of Illinois
Team I’d like to be friends with on Facebook — University of Guelph
Toughest judge — Kim Lang, Water Street Solutions

2013 Chapter Performance Awards
Congratulations to the winners of the 2013 Chapter Performance Awards!

Chapter Management – University of Nebraska-Lincoln
Chapter Programs – University of Florida
Membership Recruitment – Iowa State University
Fundraising/Financial Management – Cal Poly-San Luis Obispo
Chapter Communications – Iowa State University
Career Development – Illinois  State University

Outstanding Student Chapter
First Place – Illinois State University
Second Place – Iowa State University
Third Place – Michigan State University
Fourth Place – University of Florida

Dr. John B. Riley Outstanding Advisor Award
Dr. Aslihan Spaulding – Illinois State Univ.

Outstanding Professional
Melissa Rogers, GreenStone Farm Credit Services
Nominated by Michigan State University

Outstanding Professional Chapter
Florida Chapter
Nominated by University of Florida

ABEF Silent/Online Media Auctions

Donations are still needed for the ABEF Silent Auction and Online Auction at the 2013 Agri-Marketing Conference in Kansas City.

Find a home for that special edition wildlife print or even those sports tickets and surplus company logo jackets. Or give a media package or services and support the Agri-Business Educational Foundation (ABEF) at the same time. How? By contributing to the annual ABEF Silent Auction.

Any worthwhile product or service will be gratefully accepted. Some of the most popular items auctioned in past years include:

~ Framed and limited edition artwork

~ Media packages for broadcast, print & internet

~ Professional services

~ Premiums and wearables

~ Collectibles

~ Sports tickets and memorabilia

Please join your agri-marketing peers in supporting this worthwhile effort by donating to the auction. Click on the Pledge Form to indicate your donation and/or interest in the project.

Online Media Auction

The Online Auction begins April 3, 8:00 a.m. – April 9, 11:59 p.m.  Bid on web-related donations, media packages and other services as part of its annual Silent Auction.

If a bid is received on an item within the last 30 minutes of the auction, the auction will remain open on that item through the next business day until 5:00 p.m. (central time). This process will continue until no bids are received within 30 minutes of the bid closing. If the bidding continues, the bidding on that item will stop at 5:00 p.m. on Monday, April 15 (even if bids are received during the last 30 minutes) and will continue on-site at the 2013 Agri-Marketing Conference in the Silent Auction area. Any media items not bid during the online media auction will be available for bidding on-site in the Silent Auction area as well.

Look for an email first thing Wednesday morning with information on how to participate.

The primary goal or mission of the Agri-Business Educational Foundation (ABEF) is to provide today’s agri-business students the tools they will need to succeed tomorrow.  Visit http://www.nama.org/amc/auctions.html.

The Agri-Business Educational Foundation (ABEF) will be hosting its annual conference golf outing, Tuesday, April 16. Gather your foursome and enjoy a relaxing day of golf, networking and libations before the 2013 Agri-Marketing Conference begins.  The signup deadline is April 5th.

Tiffany Greens Golf Course is the location for the Outing.  A chartered bus will leave the hotel at 11:30 a.m. to take everyone to the golf course and a boxed lunch will be provided. Tee time begins at 1:00 p.m. An awards ceremony and reception will cap your day on the greens.

Cost for the outing is $150 per golfer.  If you would like to register for the golf outing and for the conference at the same time, please visit https://www4983.ssldomain.com/nama/ConferenceRegistration/Default.aspx?confid=51. If you’ve already registered for conference but want to add the ABEF Golf Outing, please visit, www.nama.org/amc/golfregister.htm.

Show your support and sponsor a hole.  To sign up for a sponsorship on-line, visit http://www.nama.org/amc/golfsponsor.htm or contact Jenny Pickett at 913-491-6500 or via email at [email protected].

Get NAMA info you want delivered right to Your Phone.  Sign up for NAMA mobile updates today!

Just text NAMA to 46786.

NAMA Mobile Updates will keep you in-the-know during the Agri-Marketing Conference AND update you periodically throughout the year (maximum of 2 messages/month).  Messaging and data rates may apply.  NAMA Mobile Updates is powered by CommodityUPDATE.

Join the ABEF Century Club and Get Entered to Win a Wall of Wine

The ABEF Century Club provides us, as individuals, the opportunity to contribute to this worthwhile cause.  Membership in the Century Club is on an annual basis and members will be recognized on the Century Club sign in the Silent Auction area and in other conference materials. The annual membership contribution is $100.

Special offer! Renew your century club membership before or during conference and be entered in a drawing to win a “Wall of Wine.”  This special collection of wine was donated by members of the NAMA Executive Committee and the ABEF Operating Committee.  Up to 20 bottles!

Please go to the following URL to renew your membership in the ABEF Century Club.  Visit http://www.nama.org/abef/centuryclub/signup.htm.

Steve Vandeberg, director, endectocide marketing, Merial Limited has been named the 2013 NAMA Marketer of the Year. The NAMA Marketer award will be presented during the Second General Session of the 2013 Agri-Marketing Conference, “Forging New Frontiers” on Thursday, April 18 at 11:00 a.m. in Kansas City, Missouri and is sponsored by Agri Marketing magazine.

Steve’s work in parasiticides pioneered a golden era for the cattle industry. He developed the launch campaign for IVOMEC^® (ivermectin) – the iconic industry brand; thus creating the cattle endectocide category and one of the first 100 million dollar dose form cattle products in the United States. Steve has worked to maintain the IVOMEC Brand sales and margin in the face of branded competition and one of the most aggressive generic onslaughts seen in the industry. Steve continues to play key roles in groundbreaking work that grows awareness and sales – leading key product introduction efforts and authoring training materials.

Steve’s depth of experience grants him the knowledge he needs to guide innovative work. But, Steve doesn’t rest on past successes. He’s always staying one step ahead in the field, quick to share the latest findings with any and all. Steve is driven to make sure that veterinarians, beef and dairy producers and the media understand best practices and treatments for strategic parasite control. He is a tireless sponsor of industry conferences, and events and shares his 30+ years of knowledge in the cattle endectocide business.

Steve has been integral in creating tools and platforms to enhance producer knowledge. He developed and launched a new Merial dairy campaign and new EPRINEX^® (eprinomectin) beef campaign relying on heavy digital advertising, digital producer contact and print. In November 2012, Steve led the charge to launch LONGRANGE^TM (eprinomectin). LONGRANGE is an innovative product for parasite control in cattle and the first in its category of extended-release dewormers. Steve leveraged his tenured experience within the cattle industry to create a dynamic and innovative marketing plan that focused not only on bringing LONGRANGE to market and raising awareness at launch, but first on educating producers on common misconceptions about deworming and reasons why current practices are not effective.

Steve has been a NAMA supporter for many years, participating in conferences and judging Best of NAMA.  Steve is also an active member of the American Marketing Association (AMA) and the Direct Marketing Association (DMA).