For the last decade, in every sector and industry, marketers have expressed great hope about what the Millennial generation means for their businesses. While this is a popular segment for research, there is little insight on millennials as participants in production agriculture. Kjersti Hanneman, Insight Director, Colle+McVoy and Laura Netz, Senior Insight Strategist, Colle+McVoy, shared
findings from their agency’s primary research with millennials in agriculture that explored “tensions”—seemingly opposing, yet simultaneously experienced forces—that represent key opportunities for marketers.

McDonald’s has five Sustainability Pillars: Food, Sourcing, Community, People and Planet. Bob Langert, Vice President of CSR & Sustainability, McDonald’s, spoke at the 2014 NAMA Fall Conference closing luncheon about the McDonald’s mission, vision and strategy. Langert says more and more businesses are looking at sustainability as a business opportunity.

Jon Petz is an engagement expert who says it’s time to create impact in your life, at work and in the lives of others. He was a keynote speaker at the 2014 NAMA Fall Conference in Chicago. He says showtime moments can present themselves at any time and when you’re least expecting it.

Your next crisis is a click away, so what is your social plan? The 2014 NAMA Fall Conference got a behind the scenes view of how good planning across all channels can help you anticipate and manage PR problems. Erica Guthrie is the Vice President of Public Relations and Content Marketing for McCormick Company. She moderated the panel that used a real-life animal health PR case study in handling crisis communications in both internal and external PR as well as social media.

Does it really matter how big your data is? Whatever you have is a good start. Big, little, enhanced or purchased data can help you make better decisions and understand your current or prospective customers. Brad Delano of Infinity Direct moderated a panel at the 2014 NAMA Fall Conference that looked at how to use data to drive revenue and increase consumer interaction.

Chad Colby, host of AgTechTalk.com, shared the latest on Unmanned Aerial Systems (UAS) and Unmanned Aerial Vehicles (UAV) applications in agriculture with the NAMA 2014 Fall Conference in Chicago. He talked about how this technology is impacting real-time communications expectations.

Content marketing drives impressions, engagement and ultimately brings your customer to you. Matt Anselm is a content strategist at HLK, who presented as part of a content case study at the NAMA 2014 Fall Conference in Chicago.