The 2015 Ag Day is this week! The Agriculture Council of America is excited about all the events they are putting on this year in Washington D.C.! If you can’t make it to the Nation’s Capital to celebrate, we hope you can celebrate in your community or local NAMA Chapter!
For more information on Ag Day and to find local events, visit www.agday.org.
Happy Ag Day!
The early bird registration cut-off is this Thursday, March 19! Make sure to register before then for the 2015 Agri-Marketing Conference on April 15-17, in Kansas City, MO.
If you haven’t booked your room yet, make sure you do so before March 19th as well! That is also the cut-off date for the hotel – if you don’t reserve a room by that date, you will not be able to save money on the NAMA room rate! The Sheraton hotel is currently sold out so please make reservations at the Westin Crown Center instead. The Sheraton Crown Center is easily accessible from the Westin via a sky walkway.
ABEF Golf Outing:
The Agri-Business Educational Foundation (ABEF) will be hosting a Golf Outing, Tuesday, April 14. Gather your foursome and enjoy a relaxing day of golf in beautiful Kansas City before the 2015 Agri-Marketing Conference begins.
The ABEF Golf Outing will take place at the Duece at the National Golf Course. A chartered bus will leave the hotel at 11:30 a.m. to take everyone to the golf course and a boxed lunch and beverages will be provided. Tee time begins at 1:00 p.m. An awards ceremony and reception will cap your day on the greens. Cost for the outing is $195 per golfer.
Register today and check out the website for more details!
ABEF Silent Auction:
Contribute items to the Silent Auction and help support the future of agribusiness! With different categories like wearables, professional services and entertainment, there are many options for you to choose from. Click here to make a pledge!
Sponsorship:
Looking for other ways to get noticed? Get in touch with Jenny Pickett for sponsorship opportunities.
Visit the AMC homepage for conference, hotel and registration details.
Use #NAMA15 for all your tweets about this year’s conference!
Email Marketing: Beefing Up The Basics
What if each $1 you spent on email marketing earned you $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. Are you getting your $28 ROI? Jessica Best will speak to email’s place in a fast-moving, social media-ruled world, including making email work when and where your customers need it. She’ll talk about what works in 2015 and beyond and what the next new trends will likely be.
Jessica is one part massive email, social media and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands, corporations and nonprofits nationwide. She’s led trainings and spoken in front of audiences from a dozen to over 300 from Wichita to New York City to SXSW Interactive in Austin. Jessica’s primary role is as Digital Marketing Evangelist and Content Marketing Manager for emfluence, implementing the best practices she preaches for emfluence’s own marketing strategy.
Join us on Wednesday, March 25, at 1:00 pm central time to hear Jessica. The webinar cost is $50. CLICK HERE TO REGISTER!
Recruit someone you know to become a NAMA member and be entered into a drawing for an iPad Mini!
The “Member-Get-A-Member” campaign runs from March 1
through April 1, 2015. The drawing will take place in the Silent Auction Area in the Connection Point of NAMA’s Annual Conference on Thursday, April 16.
Simply tell your recruit to join online at https://nama.org/NAMA.OrchardWeb/MemberRegistration/Register and add your name and company in the box titled “Referred By.” They can also call the NAMA office at (913) 491-6500 to join – just remind them to say they were referred by you.
The more members you recruit, the more your name will be entered into the drawing!
Help NAMA Alleviate Hunger. Register to Run Today.
Food insecurity is a challenge that affects an incredible amount of Iowans. In 2014, WesleyLife Meals on Wheels delivered 220,607 meals to 1,636 people. Join Iowa NAMA to stand against hunger by participating in the Cold Run for Warm Meals – a 2.5 mile run/walk benefiting
WesleyLife Meals on Wheels.
When: March 21, 2015
Start Time: 9:30 a.m.
Where: GRAY’S LAKE
SW Entrance, 2100 Fleur Drive
Des Moines, IA 50321
Runners and supporters are invited to the race after-party at Confluence Brewing. Your race fee will provide entry into the race, snacks, a t-shirt and one beer at Confluence during the after-party. All registration proceeds benefit WesleyLife Meals on Wheels.
Join the Southeastern NAMA Chapter and help the students prepare for the Student Marketing Competition at this year’s Agri-Marketing Conference! Details below:
March 24
Southeastern Chapter Event
Student Marketing Competition Presentations
5:15 p.m.
Duluth, GA
For more info and to RSVP, email [email protected]
NAMA Honors Clint Lewis, Zoetis, with 2015 Agribusiness Leader of the Year Award
The National Agri-Marketing Association (NAMA) has named Clint Lewis, Executive Vice President and President, U.S. Operations, Zoetis, as the 2015 Agribusiness Leader of the Year.
This award, which is NAMA’s highest honor, recognizes outstanding leadership in private, public or academic service and is conferred each year to a senior agribusiness executive who not only exemplifies excellence in agribusiness but has also made significant contributions to the industry. Now in its 15th year, the award will be presented at the Opening General Session of the 2015 Agri-Marketing Conference, “Growing Greatness,” April 16, 2015, in Kansas City, Mo.
Zoetis is the world’s largest animal health company, established when Pfizer announced that its animal health business would become an independent company. Mr. Lewis helped launch the entity and now oversees the management of the livestock (cattle, pork, and poultry) and companion animal (small animal and equine) businesses in the United States and is also responsible for leading the global genetics business.
Mr. Lewis has helped to spearhead Zoetis’ ongoing commitment to support and help advance the veterinarian and livestock producer profession to continuously raise the bar on animal health. Through funding student scholarships, internships, research fellowships and professional continuing education workshops, Zoetis does more to support the veterinarian and producer profession in the U.S. than any other company.
One example of this is the innovative Commitment to Veterinarians platform—a far-reaching, multi-dimensional strategy to address challenges facing the veterinary profession and help ensure its vibrant future—which was launched in 2010 under Mr. Lewis’ leadership. Today, under the auspices of the Commitment to Veterinarians platform, Zoetis donates millions of dollars and countless hours to supporting the profession. The Zoetis Commitment to Veterinarians Facebook community now boasts 170,000 engaged users—the largest such online community of veterinarians, technicians and allied audiences in the country. In addition, Zoetis’ widely popular “Veterinarians on Call” series on YouTube, designed to educate consumers on the important role of vets through a reality-TV approach, boasts more than 4.4 million views and 3,600 subscribers. The series also has a substantial role in educating consumers who are increasingly curious about how their food is produced.
Mr. Lewis has been at the forefront of advancing diversity in the veterinary and animal health professions, specifically in educating the next generation of veterinarians. For six consecutive years, Zoetis has invited second- and third-year students of veterinary medicine to apply for the Zoetis Veterinary Student Scholarship Program. Since the launch of the scholarship program in the fall of 2010, more than $2.7 million in scholarship funding has been awarded to more than 1,100 exceptional veterinary students.
As a member of Zoetis’ Executive Committee and immediate past chair of the Board of Directors for the Animal Health Institute (AHI), Mr. Lewis has played a key role in helping to advance legislation to support both veterinarian and livestock producer groups and to ensure support for animal care. A member of AHI since 2007, Mr. Lewis previously served as AHI chair for the 20011-2012 term. AHI is the trade association for the animal health industry in the U.S., advocating on various issues important to the industry, including efficient and effective regulatory and approval processes by the U.S. Department of Agriculture (USDA), the Food and Drug Administration (FDA), and the Environmental Protection Agency (EPA).
Prior to his current position, Mr. Lewis served as president, U.S. Operations in the Pfizer Animal Health organization. He joined Pfizer Animal Health in 2007 after nearly 20 years in Pfizer’s human health operations.
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