Register Now!

It is the time of year for Best of NAMA! Here is the complete list of all the Chapter and Regional Best of NAMA Events. Make sure to register now for the events you would like to attend!

Region I
(Western Pacific Chapter)
January 27, 2016
12:00 – 1:30 p.m.
The Tides Restaurant, San Diego Convention Center
In conjunction with the NCBA Convention
San Diego, CA
RSVP to Katie Nieri by January 15.

Region III
(Cornbelt, Iowa, North Central and Northern Prairie Chapters)
January 28, 2016
6:00 – 8:30 p.m.
Mill City Museum, Minneapolis, MN
Click here to view the invitation and to register.

Visit the NAMA calendar frequently for updated information and links.

If you have any questions, please call us at (913) 491-6500.

Check out some pictures of the Best of Show Winners from the Region II Best of NAMA Awards Banquet at the Boulevard Brewing Company in Kansas City, MO. Click here for the full album.

Click to view a list of the Region II Best of NAMA Award Winners!

Best of Show: Ag. Audiences – Advertising
Advertising to Agribusiness
EG Integrated, In House – EG Growler

Lynnette Roxburgh, EG Integrated

Best of Show: Ag. Audiences – Public Relations
Company and Association Magazines – External – directed to farm customers, prospects or others serving agribusiness
AMVAC, Woodruff Sweitzer, CWT Publication: Winter and Summer 2015 Editions

Katana Ewbank, Woodruff Sweitzer
 

Best of Show: Ag. Audiences – Digital
Social Tactic – a specific activity
CommonGround, Osborn Barr, CommonGround Video Promoting New Website

Jason Courtney, Osborn Barr

Best of Show: Consumer Audiences
Company or Producer-Funded Advertising Campaign Element directed to consumers
United Soybean Board/National Corn Growers Association, Osborn Barr, CommonGround
(same photo as Best of Show: Ag. Audiences – Digital)

Best of Show: Specialty Audiences
Specialty PR Campaign
Diamond Pet Foods, Woodruff Sweitzer, Diamond Pet Foods and Dennis Dachshund

Kelly Loganbill, Woodruff Sweitzer

Check out some pictures of the Best of Show Winners from the Region IV Best of NAMA Awards Banquet at Austin’s Fuel Room in Libertyville, IL. Click here for the full album.

Click to view a list of the Region IV Best of NAMA Award Winners!

Best of Show: Ag. Audiences – Advertising
Multimedia Campaigns – Regional
Beck’s Hybrids, In House, Beck’s Tailgate Talk

Best of Show: Ag. Audiences – Public Relations
Overall PR Program – directed to farmers, growers, ranchers or others serving agribusiness
Beck’s Hybrids, In House, The Why I Farm Movement

Best of Show: Ag. Audiences – Digital
Audio/Video Broadcast News
Beck’s Hybrids, In House, Why I Farm – Frank Doll

Best of Show: Consumer Audiences
Company or Producer-Funded Advertising Campaign Element directed to consumers
Wisconsin Milk Marketing Board/Wisconsin Cheese, Shine United, “Making Food Fabulous” Print Campaign

Best of Show: Specialty Audiences
Specialty PR Campaign
Purina Animal Nutrition LLC, Filament Marketing LLC, Purina Poultry: “From our Flock to Yours” Public Relations Campaign

The 2016 Agri-Marketing Conference Brochure is coming soon to a mailbox near you! Keep an eye out for your copy. Can’t wait? Download the digital version now.

Register now  for the 2016 Agri-Marketing Conference, April 13-15, in Kansas City, MO. Visit the AMC homepage for conference, hotel and registration details.

Check out our lineup for the 2016 Breakout Sessions:

—The Six-Source Method Behind Influential Marketing

—The Story of Innovation: Why Ideas Defy Logic

—Producer Panel: Speaking to Different Generations of Decision-Makers

—Marketing, Growing and Delivering Specialty Crops

—Bigger Success. Less Content. Outsized Results.

—Digital Sociology

—Overcoming Obstacles

—Advertising and Editorial: Are We Speaking the Same Language?

Connection Point:

Looking for opportunities to place your company’s products and services before decision-makers in the ag marketplace? NAMA’s Connection Point is for you. Contact Lauren Chaney to book your booth today.

Sponsorship:

Looking for other ways to get noticed? Get in touch with Jenny Pickett for sponsorship opportunities.

Register today to save money and get a jump on your 2016 calendar! #NAMA16

The deadline for the 2016 National Ag Day Essay Contest is this week!  This year’s theme is “Agriculture: Stewards of a Healthy Planet” and the deadline is Friday, January 29, 2016. The contest is divided into two categories: the written essay contest and the video essay contest. Both are national competitions and there will be one winner for each category.

The national written essay winner receives a $1,000 prize and round-trip ticket to Washington, D.C., for recognition during the Celebration of Ag Dinner held March 15, 2016. During dinner, the winner will have the opportunity to read the winning essay and join with industry representatives, members of Congress, and many others in a festive ag celebration. The video essay winner wins a $1,000 prize, and the winning video will play during the Celebration of Ag Dinner.

The Ag Day Essay Contest is sponsored by CHS Inc., National Association of Farm Broadcasting, National Agri-Marketing Association and Penton Agriculture.

Click here for more information on the contest.

About National Ag Day:

This is the 43^rd anniversary of National Ag Day. The goal of the ACA is to provide a spotlight on agriculture and the food and fiber industry. The ACA not only helps consumers understand how food and fiber products are produced, but also brings people together to celebrate accomplishments in providing safe, abundant and affordable products.

The Agriculture Council of America will host several events in Washington D.C. this year; take a look at the 2016 Schedule of Events!

The ACA encourages everyone to get involved in National Ag Day. If you can’t make it to Washington D.C. to participate at the national level, there are many ways you can get involved with National Ag Day in your local communities. Visit the website to learn how you can get involved today.

Sponsorship:

National Ag Day would not be possible without the help of our sponsors. Thank you to all our 2016 sponsors! There are still sponsorship opportunities available, if you would like to get involved please contact Jenny Pickett, (913) 491-6500.

Deadline February 15, 2016

To recognize the contributions of the hundreds of volunteers and leaders in the agriculture, food and fiber communities who are dedicated to increasing public awareness of agriculture’s vital role in our society, the Charles Eastin Outstanding Service Award will be presented to an outstanding individual who has contributed as an advocate for communications between farm and city.

—The nominee can be any person over 21 years of age.

—Current members of the Agriculture Council of America Board of Directors are not eligible.

—The person may be nominated by anyone active in agriculture.

—The completed application should be forwarded to the the Agriculture Council of America via email at [email protected] or submitted online at www.agday.org by February 15, 2016.

—A three-member committee, including at least one member of the ACA Board of Directors will judge     the applications and select the recipient.

—The award will be presented at the National Ag Day Luncheon in Washington, DC on March 18, 2015.

—The winner will be reimbursed for reasonable travel expenses to attend the annual Farm-City event to receive the award including coach airfare or mileage for reasonable driving distance, 2 nights hotel room and a $50 per diem for meals and other expenses.

The Charles Eastin Outstanding Service Award is named in honor of Charles “Charlie” Eastin, DVM, who passed away at the age of 86 on January 28, 2011. Dr. Eastin played an important role as a board member of the National Farm-City Council for many years. He served as the 35th Chairman of the NFCC from 1992-1994 and through the years, has chaired and served on many committees. Through his efforts, Lexington, Kentucky hosted a NFCC National Conference in the early 1990’s. As chairman of the Rural Urban Committee, he worked to build and maintain collaboration between the Lexington Rotary Club and University of Kentucky to host activities to further National Farm-City Council goals during Farm-City Week every year.

Charlie’s passion and dedication will continue to inspire those who work on behalf of promoting a greater understanding between rural and urban folk. The award’s tradition continues with the acquisition of the Farm City Council by the Agriculture Council of America. The Agriculture Council of America is privileged to present this award in his honor.

Click here to view the Guidelines and to submit an application. 

As part of its commitment to developing a strategic, long-term plan for the association, the NAMA executive committee recently participated in Brand Dimension™, a brand discovery exercise conducted by the Brighton Agency.

Brand Dimension is a propriety branding process developed by Brighton to help clients connect the promise of their brand to the desires of its consumers or, in the case of an association, its members and industry.  The  process identifies, defines and creates alignment on core elemental aspects of the brand that form the foundation for all messaging strategies and platforms. Brand Dimension delves into audience beliefs and behaviors to get to a deeper understanding of the relationship between the audience, brand and category. It’s ultimately an examination of what the brand means to the audience and how it relates to them. These insights and understandings are the basis for the “story” the brand tells consumers. That story gives the brand authenticity and dimension, and allows consumers to immerse themselves into the brand, making it part of their personal experience.

“For NAMA, understanding its purpose and mission today, and developing its story, are important to ensuring the association is strategically positioned with the industry, members, and prospects for future success and growth,” said Jerry Gennaria, Vice President of Strategy & Insights for Brighton. “Brighton is proud to support NAMA as it continues to serve agricultural marketers and advance our industry.

Brighton, a full-service, strategic marketing agency headquartered in St. Louis, Mo., is a sustaining partner of NAMA. Its mission is to build relationships by connecting brands and people with thoughtful and engaging marketing solutions.