Join the National Agri-Marketing Association for the 13th annual NAMA Boot Camp, August  9-11 in Kansas City. Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry.

Find everything you need to know on the Boot Camp Website and check out the schedule below:

Tuesday, August 9

TBD — MoKan Ag Tour (optional)
The tour is an on-farm experience. Make plans to kick off Boot Camp by participating in Missouri-Kansas NAMA’s ag tour.

4:00 p.m. — Boot Camp Registration

5:00 – 6:00 p.m. — Welcome Reception

6:00 – 7:30 p.m. — Opening General Session, Dinner & Networking Activity
Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees. 

Wednesday, August 10

8:00 a.m. — Continental Breakfast

8:30 – 10:00 a.m. — General Session 
Doing Your Job Better
Gail Calhoun, President, Calhoun Consulting, Inc.

10:00 – 10:30 a.m. — Break

10:30 a.m. – Noon — General Session
Producer Panel
Moderator: Jared Spader, VP of Strategy and Business Development/U.S. Operations, AgCall
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers.

Noon – 1:30 p.m. — Luncheon

1:30 – 2:45 p.m. — Breakout Sessions (choose one)

A Year in the Life of a Producer
This highly interactive session will address basics of the industry along with issues and challenges.  Hear it straight from the producer.

Lessons Learned from a Career in Crisis Management
Season Solorio, National Cattlemen’s Beef Association

2:45 – 3:00 p.m. — Break

3:00 – 4:00 p.m. — Breakout Sessions (choose one)

Marketing & Commodities
Mike McGinnis, Successful Farming

The Creative Department’s Dirty Little Secrets
Tug McTighe, Callahan Creek and John January, Sullivan Higdon Sink

4:30 – 6:30 p.m. — Off-site Reception
A shuttle will take attendees to a special reception at Snow and Company.  Snow and Company is an artful frozen cocktail bar located in the heart of the Crossroads Art District of Kansas City, MO.  Check it out at www.snowandcompany.com.

Thursday, August 11

8:30 a.m. — Breakfast

9:00 – 10:00 a.m. — General Session
Tech Trends That Are Changing Marketing
Sara Steever, Paulsen
Innovation and invention in technology will never again be as slow as they are right now. As savvy marketers, we must learn to see opportunity in this technological chaos especially as the pace of change accelerates. Sara will cover topics including consumer behavioral changes, Internet of Things, big data, artificial intelligence, neuromarketing, and virtual reality. As marketing evolves, we must also have strategies in place for staying current and sorting out fads from important long-term trends.

Sara Steever is president at Paulsen, an integrated ag agency in Sioux Falls, S.D. As president, Sara inspires clients, partners and staff to continuously learn, grow and innovate. Her strategic vision keeps Paulsen on the leading edge of ag marketing digital, thought and creative leadership.

10:15 – 11:30 a.m. — Closing Session
Winning the Name Game – How to Create Unforgettable Names
Mollie Young, Nametag International
A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations. Join speaker Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create unforgettable names.

It doesn’t matter if you are naming a seed, a fertilizer, a tractor or even a new company, creating a great name is imperative. Find out what the secret is to creating unforgettable names. Learn how to reach your key audiences thru naming, and make sure your brands are speaking the right language in this global world.

Three Takeaways –
1)      How a successful naming project delivers business success
2)      How to recognize an unforgettable name
3)      It’s a global world – are your brands speaking the right language?

11:30 a.m. — Meeting Adjourn

REGISTER NOW!

The upcoming NAMA Boot Camp provides several opportunities to get in front of great professionals new to the industry and to NAMA.  Take a look!

-Opening night dinner – $1,500

-Snow and Company Reception = $1,500

-Luncheon = $1,500

-Opening Night Reception = $1,000

-Opening Keynote Speaker =  $1000

-Boot Camp Ag Information Notebook = $800

-Breakfast = $750

Contact Jenny Pickett at [email protected] for more information.

Join NAMA for a reception at the Ag Media Summit on July 25 from 9-11 p.m. at RED Bar at the Hyatt Regency St. Louis at the Arch. Stop by for an after dinner cocktail and dessert. There is no need to register and no need to be a NAMA or NAFB member. Just bring your colleagues and friends for an evening of networking.

The reception will be co-sponsored by the National Association of Farm Broadcasting. The entire Ag Media Summit takes place July 23-27 at the Hyatt Regency at the Arch. For more information on AMS visit http://agmediasummit.com.

The 2016 NAMA Fall Conference will take place in Raleigh, NC on September 20-22. Mark your calendars now so you don’t miss it!

The Hotel:

The Sheraton Raleigh Hotel. The room rate for the NAMA block is $179.00 and the cutoff date is August 19, 2016. Call the hotel to make a reservation, (919) 256-1408. The online reservation website will be available soon.

Take a look at the Schedule-At-A-Glance:

United Fresh, Global Cold Chain Expo, FMIConnect and International Floriculture Expo
We have all worked our fair share of trade shows for our companies and clients. See what’s next in the food chain after the crops leave the field. This is your chance to experience four large trade shows in one place and be inspired with new trade show ideas. Our hosts are United Fresh (United Fresh Produce Association), who is introducing its all new Global Gold Chain Expo (field to market logistics) this year. Those two events are co-located with FMIConnect (Food Marketing Institute) and the International Floriculture Expo. Four shows, one place, one badge!

Wednesday, June 22 Chicago, Illinois

Location:  McCormick Place
2301 S. King Drive
Chicago, Illinois 60616
http://mccormickplace.com/events.php

Cost:  Member rate: $20 • Non-member rate: $40 • Student rate: $10
Motorcoach transportation from Madison and Milwaukee areas is included

7:00 am / 8:00 am Bus leaves Madison/Milwaukee
10:00 am – 1:00 pm Walk the trade show floor
Grab lunch as you go
1:00 pm – 1:45 pm Program/Q&A with John Toner, VP Convention & Industry Collaboration of United Fresh, Room S404A
2:00 pm Bus departs

Questions?  John Rozum
President
Badger NAMA
[email protected]
(608) 692-8913

The Iowa and Cornbelt chapters hosted a joint meeting on Friday, May 13^th, at Kinze Manufacturing in Williamsburg, Iowa. Several Kinze folks spoke to the group about the rich history of Kinze, and the innovation at the core of it. It was a great meeting and a great opportunity for the two chapters to network.

Cornhusker NAMA had an exciting tour on May 12 that included a first-hand look at a branding operation and a tour of Reinke Irrigation.

The tour kicked off at Bar V Ranch, which is a commercial Angus cow/calf and finishing operation. Dave Van Boening, owner of Bar V Ranch, has over 35 years of experience in the cattle industry and raises his herd on the same ground his grandfather farmed. Dave’s son, Jeremy Van Boening, DVM, is the owner of Republican Valley Animal Center and Genetics and brought state-of-the-art breeding programs to the operation including artificial insemination and embryo transfers. Beth Landau handles all record keeping of the cattle and marketing of beef products for the Bar V Ranch and is also a Programs and Communications Co-Chair for the NAMA Cornhusker Chapter, along with being the Nebraska Territory Sales Representative for Fastline Media Group.

Jacob Knipp, Marketing Administrator for Reinke, gave us a 90-minute tour around their plant in Deshler, NE which was Richard Reinke’s family farm when it started in 1954.  Between their plant in Deshler and an operation in Belleville, KS they have 90 acres of ground with 14 acres under roof.  Their product lines include center pivots, lateral move systems, towables, specialty systems, control systems and water application components.  In Deshler, the group was able to see how they use a combination of skilled laborers and robots to manufacture all their center pivot products.  They have 450 dedicated employees that support their 225 dealers in the US & Canada along with their 60 international dealers in 30 other countries.

The tour included members from Bader Rutter Associates, Big Cob Hybrids, Firespring and Midwest Producer.