Purdue University Offers Executive Agri-Marketing Seminar

Written by NAMA on Tuesday, June 21, 2016 , 10:18 am

Join Purdue University for the Executive Agri-Marketing Seminar on August 15-17 in West Lafayette, IN.

Overview:

Lead your company’s marketing efforts in order to connect with your customers and achieve strong results. At Executive Agri-Marketing, you’ll learn from world-renowned agri-marketing experts about powerfully directing your firm’s marketing strategy in today’s volatile agriculture environment.

Key Benefits:

At this seminar, you will:

  • Access best practices from a panel of marketing experts
  • Go beyond basic customer segment identification to the discipline of segmentation – differentiating and communicating your offer
  • Consider the gap between organizational intention and customer perception by aligning your organization around the customers’ needs
  • Address financial and managerial metrics, planning and analysis through marketing decision tools
  • Organize and influence change in your organization by putting ideas to work

Who Should Attend

Managers with a responsibility for making marketing decisions, and/or leading a marketing function within their company will benefit from the program. This seminar is intended for leaders with the power to direct their company’s marketing efforts, whose responsibilities may include branding, marketing, product management and strategic direction.

Click here for more information and to apply! 

2016 NAMA Boot Camp Program

Written by NAMA on Tuesday, June 7, 2016 , 2:26 am

2016 LogoJoin the National Agri-Marketing Association for the 13th annual NAMA Boot Camp, August  9-11 in Kansas City. Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry.

Find what you need to know on the Boot Camp Website and check out the full schedule below:

Tuesday, August 9

8:00 a.m. – 3:00 p.m. — MoKan Ag Tour (optional)
This tour is a hands-on experience and includes visits to Heins Dairy, Ag-Power Dealership, Peters Orchard and Plattner Farms. The bus will leave the hotel at 8:00 a.m. and return by 3:00 p.m.

4:00 p.m. — Boot Camp Registration

5:00 – 6:00 p.m. — Welcome Reception

6:00 – 7:30 p.m. — Opening General Session, Dinner & Networking Activity
Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees. 

Wednesday, August 10

8:00 a.m. — Continental Breakfast

calhoun8:30 – 10:00 a.m. — General Session 
Doing Your Job Better
Gail Calhoun, President, Calhoun Consulting, Inc.
The ability to identify and adapt to different communication styles within your organization is a critical component of success. Whether you’re new to your career or just looking for some helpful hints, this session will highlight tips for communicating with team members and managing expectations to make sure you’re delivering the best work possible. Gail Calhoun is president of Calhoun Consulting, Inc., a Minneapolis-based sales communication and executive coaching firm. 

Jared-spader-pic10:00 – 10:30 a.m. — Break

10:30 a.m. – Noon — General Session
Producer Panel

Moderator: Jared Spader, VP of Strategy and Business Development/U.S. Operations, AgCall
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers.

Jack-SemlerNoon – 1:30 p.m. — Luncheon
2016 Connectiv/ABM Agri Committee Channel Study Research presented by Jack Semler of Readex Research.

1:30 – 2:45 p.m. — Breakout Sessions (choose one)

A Year in the Life of a Producer
This highly interactive session will address basics of the industry along with issues and challenges.  Hear it straight from the producer.

Season-HeadshotLessons Learned from a Career in Crisis Management
Season Solorio, National Cattlemen’s Beef Association
Every organization will eventually face the moment when something goes wrong, affecting your people, products or reputation. This session will offer practical tips for managing a crisis based on the real-life experiences of an ag communicator who has helped manage producer recalls, oil spills, pink slime and the media onslaught that accompanies a crisis.

2:45 – 3:00 p.m. — Break

3:00 – 4:00 p.m. — Breakout Sessions (choose one)

Mike-McGinnisThe Economics of Commodities
Mike McGinnis, Successful Farming
Markets and commodity trading are critical elements for farmers in order to have a sustainable business model. Today’s break-out session will give the audience an overview on commodity trading, and the key factors which effect market prices.  What does the future look like for agriculture?  Come and learn some basic commodity-grain marketing information to help grasp how trading, business planning and future contracts all work.

John-January-CMYKmctighe_tugThe Creative Department’s Dirty Little Secrets
Tug McTighe, Callahan Creek and John January, Sullivan Higdon Sink
This talk is about how you, as a non-creative type, can learn to communicate better with the creatives you work with or employ. It’s also about creative types learning to understand themselves and what makes them tick. Want to become a creative whisperer? Then this is the ticket.

4:30 – 6:30 p.m. — Off-site Reception
A shuttle will take attendees to a special reception at Snow and Company. Snow and Company is an artful frozen cocktail bar located in the heart of the Crossroads Art District of Kansas City, MO.  Check it out at www.snowandcompany.com.

Thursday, August 11

8:00 – 8:30 a.m. — Breakfast

mindy-oberly8:30 – 9:00 a.m. — General Session
Farm Radio Connects
Mindy Oberly, Marketing & Communications Manager, NAFB
Farmers are information seekers; helping them make operation decisions for today, tomorrow and the future. Learn how farm broadcasting continues to connect with producers coast-to-coast on a daily basis.

SaraSteever_final9:00 – 10:00 a.m. — General Session
Tech Trends That Are Changing Marketing
Sara Steever, Paulsen
Innovation and invention in technology will never again be as slow as they are right now. As savvy marketers, we must learn to see opportunity in this technological chaos especially as the pace of change accelerates. Sara will cover topics including consumer behavioral changes, Internet of Things, big data, artificial intelligence, neuromarketing, and virtual reality. As marketing evolves, we must also have strategies in place for staying current and sorting out fads from important long-term trends.

Sara Steever is president at Paulsen, an integrated ag agency in Sioux Falls, S.D. As president, Sara inspires clients, partners and staff to continuously learn, grow and innovate. Her strategic vision keeps Paulsen on the leading edge of ag marketing digital, thought and creative leadership.

Mollie-Young-Photo10:15 – 11:30 a.m. — Closing Session
Winning the Name Game – How to Create Unforgettable Names
Mollie Young, Nametag International
A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations. Join speaker Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create unforgettable names.

It doesn’t matter if you are naming a seed, a fertilizer, a tractor or even a new company, creating a great name is imperative. Find out what the secret is to creating unforgettable names. Learn how to reach your key audiences thru naming, and make sure your brands are speaking the right language in this global world.

Three Takeaways –
1)      How a successful naming project delivers business success
2)      How to recognize an unforgettable name
3)      It’s a global world – are your brands speaking the right language?

11:30 a.m. — Meeting Adjourn

REGISTER NOW!

Join NAMA and NAFB at Ag Media Summit

Written by NAMA on Tuesday, June 7, 2016 , 2:25 am

Join NAMA for a reception at the Ag Media Summit on July 25 from 9-11 p.m. at RED Bar at the Hyatt Regency St. Louis at the Arch. Stop by for an after dinner cocktail and dessert. There is no need to register and no need to be a NAMA or NAFB member. Just bring your colleagues and friends for an evening of networking.

The reception will be co-sponsored by the National Association of Farm Broadcasting. The entire Ag Media Summit takes place July 23-27 at the Hyatt Regency at the Arch. For more information on AMS visit http://agmediasummit.com.

Register Now for Fall Conference!

Written by NAMA on Tuesday, June 7, 2016 , 2:24 am

2016-LogoThe 2016 NAMA Fall Conference will take place in Raleigh, NC on September 20-22. Mark your calendars now so you don’t miss it!

The Fall Conference website will be available soon! Keep an eye out on nama.org.

Register today!

The Hotel:

The Sheraton Raleigh Hotel. The room rate for the NAMA block is $179.00 and the cutoff date is August 19, 2016. Call the hotel to make a reservation, (919) 256-1408. The online reservation website will be available soon.

Take a look at the Schedule-At-A-Glance:

Tuesday, Sept. 20
7:30 a.m. – 4:00 p.m. Carolinas/Virginia Ag Tour
5:00 – 7:00 p.m. Opening Reception
Wednesday, Sept. 21
10:00 – 11:00 a.m. NAMA Board Meeting
10:00 – 11:00 a.m. Pre-Conference Workshop
11:00 – 12:30 p.m. Opening Luncheon
1:00 – 2:30 p.m. Keynote Session
2:30 – 2:45 p.m. Break
2:45 – 3:45 p.m. Breakout Sessions
3:45 – 4:00 p.m. Break
4:00 – 5:00 p.m. Breakout Sessions
5:00 – 7:00 p.m. Reception
Thursday, Sept. 22
8:00 – 8:30 a.m. Continental Breakfast
8:30 – 10:00 a.m. General Session & PDA Awards
10:00 – 10:15 a.m. Break
10:15 – 11:15 a.m. Breakout Sessions
11:30 – 1:00 p.m. Closing Luncheon

NAMA Accepting Nominations for PDA Awards

Written by NAMA on Tuesday, June 7, 2016 , 2:23 am

The Professional Development Awards of Excellence honor NAMA members based on outstanding achievement in each of the Professional Development Areas (PDA). Awards of Excellence will be presented in the areas of (1) Marketing Communications, (2) Product/Species Management, (3) Public Relations and (4) Sales.

The deadline for submitting nominations for the Professional Development Awards of Excellence is July 22, 2016.  These awards will be presented at the 2016 Fall Conference, September 20 – 22, at the Sheraton Raleigh Hotel in downtown Raleigh, NC.

Nominees for the Awards of Excellence must be NAMA members. Nominators should target individuals with direct planning and execution responsibilities in the respective Professional Development Area from agribusiness and related companies. If you have any questions regarding these awards, please contact Jenny Pickett at [email protected].

Please fill out the online nomination form.

View the rules and regulations and past winners on the NAMA website.

Upcoming NAMA Webinar

Written by NAMA on Tuesday, June 7, 2016 , 2:22 am

Join NAMA and Connectiv for a FREE webinar Thursday, June 16, at 1:00 pm central time.

The webinar will review the results of the 2016 Ag Media Channel Study conducted by Readex for the Connectiv, formerly ABM, Agri Media Committee. This is the 4th in a series of research studies conducted every other year, and updates the 2014 study focusing on B2B media consumption and usage of Farmers and Ranchers across the country, providing great trend information on how media consumption in ag has changed (or not).

Leading the discussion will be Jack Semler, CEO of Readex, along with Patsy Comella, VP Media Director at Rhea & Kaiser, and Pat Reese, Senior VP Media Director of Sandbox.

Click here to register for this webinar!

New NAMA Members!

Written by NAMA on Tuesday, June 7, 2016 , 2:21 am

New Member List:
Welcome our new members for May 2016:

AT LARGE
Warren Abbott, Global Recruiters of The Hill Country
Marnie Swartzendruber, MI Farm Bureau

BADGER
Katelyn Knuth
Matthias Olson, Charleston|Orwig, Inc.
Jake Wolter, Bader Rutter

CHESAPEAKE
Patrick Correale, University of Delaware

CHICAGO
Alex Greer, Rhea + Kaiser
Chris Oakland, Rhea + Kaiser

CORNBELT
Angie Dobson, FBi Buildings
Shannon Hoyle, Iowa State University
Amber Shipe, Eldon C. Stutsman, Inc
Spencer Smith, Illinois State University
Chelsea Verbeck, University of Illinois

CORNHUSKER
Leslie Ziska, Beck Ag

EASTERN
Meagan Holveck, SUNY – Cobleskill
Carolyn Marlowe, Farm Service Agency
Jonathan Medemblik, Walinga USA Inc

HEARTLAND
Cailyn Carstens, Illinois State University
Mickey Gallagher, Illinois State University
Leslie Gravitt, Illinois State University
Kolten Postin, University of Illinois
Tori Streitmatter, Illinois State University

IOWA
Tony Behnke, Iowa State University
Bailey Core, Vermeer Corporation
Kilah Hemesath, Latham Hi-Tech Seeds
Rachel Lium, Iowa State University
Natalina Sents, Iowa State University

MID-AMERICA
Katie Barnett, Purdue University

MISSOURI-KANSAS
Kaylie Lewis, Kansas State University
Cassie Naes, Woodruff Sweitzer
Tim Noland, Callis Integrated Marketing
Vincent Townsend, Woodruff Sweitzer

NORTH CENTRAL
Marie Annexstad, DTN/Progressive Farmer
Kyle Kapustka, PadillaCRT

OHIO
Emily Ratliff, Archer Daniels Midland

SOUTHEASTERN
Angel Adams, AgFirst Farm Credit Bank
Jessie Bland, Georgia Peanut Commission
Calie Guerrettaz, Illinois State University
Maija Hurst, Greenstone – A Cultura Company

SOUTHWEST
Korbyn Breckon, Sam Houston State University
Megan East, Sam Houston State University

WESTERN PACIFIC
Seth Borges, SunFed Ranch
Jynel Gularte, Cal Poly – San Luis Obispo

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