You are invited to a joint cocktail reception hosted by the
American Agricultural Editors’ Association and the National Agri-Marketing Association at Commodity Classic in San Antonio!

When: Friday, March 3, 2017

Where: Henry B. Gonzalez Convention Center, Room 004

Time: 4:30 – 6:00 p.m.

Stop by after the trade show closes but before you head out to dinner!
We encourage you to bring a prospective member or guest to the reception.

No cost or registration necessary.

For any questions, contact Courtney Jackson, (706) 407-2550 or email [email protected].

Sponsorship help provided by BASF and
NAMA’s Chesapeake, Great Plains & Rocky Mountain Chapters.

NAMA’s goal is to provide our members with quality professional presentations that provide explorations of relevant topics and practical tools they can employ. Webinars are a great way to share different successes within agri-marketing with NAMA members.

In order to continue improving our professional education opportunities, NAMA is now offering a new webinar each month. The cost for each webinar is $40 for NAMA members and $50 for non-members.

Please see below for the 2017 Webinar Calendar. Check this page often for updates.

March

March 30, 2017
Database Marketing in an Increasingly Digital and Impatient World
Steve Rao, Farm Market iD
Time: 1:00 p.m. (Central Time)
Click here to register.

April

Make Way for Geo-Targeting and Programmatic Advertising, the New World Ahead
Kay Wigle and Karl Ploeger, Swanson Russell

May

Securing the Future of Animal Agriculture: Connect, Engage, Protect
Hannah Thompson-Weeman, Animal Agriculture Alliance

June

Joint Webinar with Connectiv Agri Media Committee
More information will be available soon.

July

Amplifying Agriculture’s Authentic Voices: Project 155
Melanie Wilt, WiltPR

August

Move Over Content. Here Comes Connectivity. The Shifting Landscape of Communications.
Matt Kucharski and Tina Charpentier, PadillaCRT

September

September 14, 2017
Back to School for Social Media 101, What’s Changed?
John Blue, Truffle Media Networks
Time: 1:00 p.m. (Central Time)

October

Be Prepared – Don’t Wait for a Crisis to Protect Your Brand
Jane Dukes, MorganMyers

November

November 9, 2017
Synergy Between Marketing & Sales to Dominate Your Market
Greg Martinelli, Ag Sales Professionals

December

Winning the Name Game – How to Create Unforgettable Names
Mollie Young, Nametag International, Inc.

January 2018

Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape
Kristin Rohlfing, Brighton Agency

Key shifts in Ag Marketing are driving the urgency to act. This is caused by: Ongoing emergence of big data, shift of power to the farmer, increasing pressure to do more with less, recognition that loyalty drives performance and farmers are better informed today.

Traditional direct marketing, including direct mail, is still highly effective but should be combined with digital marketing and communications that integrates the messaging around a 4W (Who, What, Where and When) strategy for maximum efficacy.  Defining the Who, What, Where and When of Digital Marketing is key and a database strategy is essential.  Steven Rao, with Farm Market iD, will address.

1. What is Database Marketing?
2. The promise and potential of Database Marketing
3. How does Digital factor into this?
4. Marketing in a down Economy

Steven is a strategic executive with deep expertise in marketing, data and analytics with a broad industry background.  His expertise and knowledge, ranging from venture-backed enterprises to Fortune 500 companies, is valuable when working with clients to develop data solutions that will help achieve their strategic goals.  He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, March 30, 2017

Time: 1:00 p.m. Central Time

Click here to register!

Recruit someone you know to become a NAMA member and be entered into a drawing for a complimentary registration* to the 2017 Agri-Marketing Conference in April. The campaign will run from February 16 through March 15. The drawing will take place March 16.

Simply tell your recruit to join at nama.org and add your name and company in the box titled “Referred by.”

The more members you recruit, the more your name will be entered into the drawing!

*Registration is non-transferable.

New Member List:
Welcome our new members for February 2017:

AT LARGE
Ryan Young, AgHires

BADGER
Buffy Uglow, Rock River Laboratory

CAMA ONTARIO
Paul Hillier, Tactix
Howard Mains, Tactix

CAROLINAS/VIRGINIA
Melissa Curtin, G&S Business Communications
Steven Oklesh, Syngenta

CHICAGO
Kathryn Klaas, G&S Business Communications

CORNHUSKER
Gary Templeman, Progressive Agriculture Foundation

GATEWAY
Lauren Runge, Paradowski

IOWA
Jennifer DuCray, Kemin Industries

MID- AMERICA
Jeanne Storey, Indiana Crop Improvement

MIDSOUTH
Patrick Froelich, Helena Chemical Company
Kim Holmberg, Journal Communications Inc.

MISSOURI-KANSAS
Kaley Kane, Sullivan Higdon & Sink
Jake Peppiatt, Sullivan Higdon & Sink
Jen Tymeson, Sullivan Higdon & Sink

NORTH CENTRAL
Michele Johnson, WinField United

OHIO
Daniel Call, Seed Consultants

ROCKY MOUNTAIN
Charmayne Hefley, Natl. Cattlemen’s Beef Assn.
Kyle Partain, American Sheep Industry Association
Richard Serby, GeoSearch, Inc.

SOUTHEASTERN
Samantha Carpenter, Alabama Farmers Cooperative
Gary Templeman, Progressive Agriculture Foundation

SOUTHWEST
Alysha Miller, Gowan Company
Michael Thomas, Gowan Company

WESTERN PACIFIC
Josh Bohannan, Helena Chemical Company
Nick Cardona, Bio Huma Netics
Taylor Hillman, AgNet West Radio Network
Jeff Zenner, Jeff Zenner Photography

Join the Iowa NAMA chapter for networking, lunch, and to learn from a panel of ag marketing agency experts discussing how the agency business is evolving. Learn how agencies are adapting to suit the ever-changing needs of their ag industry clients, along with an opportunity to ask the panel what you would like to know.

The panel includes:
Doug Jeske, President and owner of Meyocks, a branding and advertising agency focused on agricultural, food and health brands. Ag brands they work with include:
• AgDirect
• Agrilabs
• Dragotec USA
• Farm Credit Services of America

Pat Reese, Senior VP Media Director at Sandbox, an agency group with five locations who’s clients include large ag clients including:
• Elanco Animal Health
• John Deere Ag Equipment
• John Deere Financial
• Monsanto
• National Cattlemen Beef Association
• National Pork Producers Council
• World Pork Expo

Greg Ehm, Public Relations Director at Two Rivers Marketing, a leading B2B marketing agency based in Des Moines. Their ag clients include:
• BASF
• Bobcat
• John Deere Financial
• John Deere Power Systems
• Renewable Energy Group
• Titan Tire
• Zinpro

11:30 a.m. – Networking and Lunch

12 p.m. – 1 p.m. – Panel Discussion and Q&A

Please register by Thursday, March 9th.

REGISTER NOW!

Questions? Contact Ellie Weiss or visit the website www.namaiowa.com.