Whether you prefer baseball, BBQ or beer, we have the Friday night activity for you. Join the North Central NAMA Chapter at the St. Paul Saints game for a private pre-game party in the Craft Beer Bullpen in CHS Field, followed by the game itself.

Buffet dinner, beverages and game ticket included with registration. Buffet Open 5:30-7 p.m. Game Time 7 p.m.

WHERE:

CHS Field | Broadway Avenue, Saint Paul, Minnesota 55101

WHEN:

Friday, August 4 at 5:30 PM – 10:30 PM

COST: $25 for Members, $30 for Non-Members. Feel free to bring family and friends – the more the merrier!

PURCHASE TICKETS HERE >>

A NAMA Board Member will be on hand at the Broadway entrance to hand out your tickets. If you aren’t sure who to look for or if you have questions the day of the event, please contact Ashley Larson.

Join Southwest NAMA for a tour of the Bluebell Creamery on August 8th at 9:30 am.

Bluebell Creamery
1101 South Blue Bell Road
Brenham, Texas, 77833
1-800-327-8135

http://bluebell.com/

Bluebell’s Public Relations/Marketing team will share how they have overcome the issues they encountered in 2015-2016 and their future marketing plans.

Following this, everyone can go to the Observation Deck and also sample some great Bluebell ice cream.

Contact Gina Bryson-Lovett to RSVP and/or ask questions. 

The hotel cutoff at the Sheraton Crown Center is Friday, July 21. Reservations must be made by this date in order to receive the discounted NAMA rate. Please reserve your room today!

Join the National Agri-Marketing Association for the 14th annual NAMA Boot Camp, August 8-10 in Kansas City. Register now!

Tuesday, August 8

MoKan Ag Tour (optional)
Join us for the MoKan NAMA Ag Tour on Tuesday, August 8!

The MoKan NAMA Ag Tour is a one-day, on-farm experience where attendees will tour and learn about different nuances of agricultural operations in the surrounding area.

Our first stop will be a 15,000 acre corn/soy operation to learn about new technologies going into today’s agronomy, equipment and farm management.

Next, we will visit Shatto Milk Company and dairy for a full tour and lunch.

We’ll finish at Jowler Creek Vineyard & Winery for a look (and taste) of their local grapes and how they market their business.

Breakfast and lunch will be served as part of the tour and is included in the registration cost of $75.

4:00 p.m. — Boot Camp Registration

5:00 – 6:00 p.m. — Welcome Reception

6:00 – 7:30 p.m. — Opening General Session, Dinner & Networking Activity
Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees.

Wednesday, August 9

8:00 a.m. — Continental Breakfast

8:30 – 10:00 a.m. — General Session
Managing Up, Managing Sideways
Gail Calhoun, Calhoun Consulting
The ability to identify and adapt to different communications styles within your organization is a critical component to success. Whether you’re new to your career or just looking for some helpful hints, this session will highlight tips for communicating with team members and managing expectations to make sure you’re delivering the best work possible.  Gail Calhoun is president of Calhoun Consulting, Inc., a Minneapolis-based sales communication and executive coaching firm.   

10:00 – 10:30 a.m. — Break

10:30 a.m. – Noon — Producer Panel
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers. 

Noon – 1:30 p.m. — Luncheon  

1:30 – 2:45 p.m. — Breakout Sessions (choose one)

A Year in the Life of a Producer
This highly interactive session will address basics of the industry along with issues and challenges. Hear it straight from the producer.

Lessons Learned from a Career in Crisis Management
Every organization will eventually face the moment when something goes wrong affecting your people, products or reputation. This session will offer practice tips for managing a crisis based on real-life experiences of an ag communicator who has helped manage producer recalls, oil spills, pink slime and the media onslaught that accompanies a crisis.

2:45 – 3:00 p.m. — Break

3:00 – 4:00 p.m. — Breakout Sessions (choose one)

Farm Economics and the Commodities
Arlan Suderman, Chief Commodities Economist, INTL FCStone Financial, Inc. – FCM Division
Gain overall knowledge into economics and the commodities. This session will focus on the global macro-economic factors influencing outside money flow in today’s commodity markets. Learn about broader global developments in China and elsewhere shaping grain fundamentals. You’ll also take a specific fundamental look at corn, soybeans and wheat.

The Secrets of a Strong Client-Agency Relationship
Amy Bugg, Account Supervisor, Woodruff
Just like any relationship, the agency-client partnership relies on many of the same ingredients that make up any successful relationship – trust, communication and chemistry. Building that mutually rewarding relationship takes time and commitment, but the outcomes can be extremely rewarding. Amy Bugg has worked for, and with, some of the leading companies and agencies in agribusiness. She will provide an inside look at ag communications on both the client and agency sides and highlight some of the ingredients for a strong agency-client bond.

4:30 – 6:30 p.m. — Offsite Reception
A shuttle will take attendees to a special outdoor reception at Brick House in the Martini Corner. www.brickhousekc.com

Thursday, August 10

8:00 – 9:00 a.m. — Breakfast Session
Farm Radio Connects
Tom Brand, Executive Director, NAFB
Farmers and ranchers are on the go and farm radio provides current, local relevant news for their operation. Continued industry research showcases the importance of farm radio for the U.S. agriculture industry. Radio is a daily source of ag related news and information producers need and want to know.

9:00 – 10:00 a.m. — General Session
Navigating Your Career in Agribusiness
Moderator: Gail Calhoun, Calhoun Consulting
Panelists: Diane Martin, Rhea + Kaiser and Amy Bradford, Growmark
If your career path is a journey, then are you navigating? Whether you’re just starting out or you’re well down the road, everyone can benefit from an experienced mentor to help them get the most out of their career.

This interactive session will feature three successful agribusiness professionals who will provide practical advice, success stories and tips that you can apply right away for getting the most out of your career in agribusiness. Panelists will share their professional experiences and answer your questions.

10:15 – 11:30 a.m. — Closing Session
Agriculture: What’s to Come
Paul Spooner, USFRA
Today, a positive trend shows that more consumers believe agriculture is moving in the right direction, with more than half that positively perceive U.S. farmers and ranchers’ commitment in improving farming techniques and informing people about how food is grown and raised. However, the loudest voices are still not supportive of modern agriculture. We must work together to change the conversation. In this closing session, find out “What’s to Come” of agriculture and learn how to make an impact in sharing agriculture’s story with today’s consumer.

The 2017 NAMA Fall Conference will take place in Milwaukee, WI on September 19-21. Mark your calendars now so you don’t miss it!

Find out everything you need to know about Fall Conference on the website! Check out the up-to-date schedule below! Register today!

TUESDAY, SEPTEMBER 19

8:00 a.m. – 4:00 p.m.
Badger Ag Tour (optional)
Join the Badger NAMA Chapter as they host the 2017 Fall Conference Ag Tour.

Click here for the full schedule. The cost for this tour is $75.

5:00 – 7:00 p.m.
Welcome Reception
Just back from the Ag Tour or just arrived in town? Pop in for a drink with your friends and colleagues at a relaxing welcome reception to start the Fall Conference off right.

WEDNESDAY, SEPTEMBER 20

8:30 – 9:30 a.m.
ABEF Board Meeting

10:00 – 11:00 a.m. 
NAMA Board Meeting

10:00 – 11:00 a.m.
Pre-Conference Workshop
Zombies, Babies & Bacon: What Your Customers Want… That You’re Not Giving Them
Brian Carter
Data is changing how we market, sell and serve customers. We can identify our most passionate customer segments and what most excites each. Using this info boosts engagement, sales and loyalty. PayPal customers love The Walking Dead, so they created a video about PayPal and Zombies. It’s now their most watched, liked and shared video ever. DirectBuy found its customers were most likely to buy when shown ugly red and brown furniture, not clean white modern furniture. Carl’s Jr.’s online ads featuring bacon tripled their results, due to how much their customers love bacon. Based on his forthcoming book, Brian shares more stories and teaches a proven process for maximizing marketing, sales and customer service results.

Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He is respected as an international authority on how organizations can generate bigger business results. His 18 years of business success guide The Carter Group, a consultancy with world-class expertise using digital/social marketing and advertising to boost profits for growth-minded businesses.

Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500. He has been interviewed by Bloomberg TV, Mashable, The Wall Street Journal, Forbes, ABC News, Information Week, U.S. News & World Report, Inc. Magazine, and Entrepreneur Magazine. He has written for many top marketing blogs including Social Media Examiner, Mashable, Convince & Convert, Search Engine Journal and AllFacebook. Brian has spoken at top marketing conferences including Social Media Marketing World, Moz, SMX, Pubcon, The AllFacebook Expo and Socialize and the American Marketing Association.

11:00 a.m. – 12:30 p.m.
Welcome Luncheon
Sponsored by NAFB

Open to all attendees.

1:00 – 2:30 p.m.
Keynote Session
The Biggest Bang for Your Buck: How to Maximize Your Marketing Profits
Brian Carter
There are eight major social platforms, plus Google, Bing, email marketing, and funnels… Can you do it all? What’s worth doing? How do you prioritize? Succeeding at viral is hard. What kind of content gets shared? What happens to those who don’t advertise? Which ad platforms are best, how many should you use and how do you budget for them? Which marketing channels are the top companies and marketers using? Which ones are getting the best results? Brian separates the profitable from the wastes of time, the must-do’s from the wait-and-see’s and where to invest your time and money, both now and in the future.

Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He is respected as an international authority on how organizations can generate bigger business results. His 18 years of business success guide The Carter Group, a consultancy with world-class expertise using digital/social marketing and advertising to boost profits for growth-minded businesses.

Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500. He has been interviewed by Bloomberg TV, Mashable, The Wall Street Journal, Forbes, ABC News, Information Week, U.S. News & World Report, Inc. Magazine, and Entrepreneur Magazine. He has written for many top marketing blogs including Social Media Examiner, Mashable, Convince & Convert, Search Engine Journal and AllFacebook. Brian has spoken at top marketing conferences including Social Media Marketing World, Moz, SMX, Pubcon, The AllFacebook Expo and Socialize and the American Marketing Association.

2:30 – 2:45 p.m.
Break

2:45 – 3:45 p.m.
Breakout Sessions
(Choose from two sessions)

3:45 – 4:00 p.m.
Break 

4:00 – 5:00 p.m.
Breakout Sessions
(Choose from two sessions)

5:00 – 7:00 p.m.
Networking Reception

THURSDAY, SEPTEMBER 21

8:00 – 8:30 a.m.
Breakfast

8:30 – 10:00 a.m.
General Session
The Future of Work is Now – Are You Ready?
Cheryl Cran
In this keynote Cheryl Cran provides insight, ideas and strategies on how to work effectively with a multi-generational team. This is not a keynote about generic generations information- this is about the ‘how to’ of working strategically with each other and how the generations can focus on the future and results.

For the first time, three highly influential generations have the opportunity to make a major impact together on business. As we head towards the year 2020, the next decade of business success requires companies with aligned teams, aligned focus and engaged employees. This keynote is based on Cheryl’s recently released book 101 Ways to Make Generations X, Y & Zoomers Happy at Work.

You will leave this session with:

• •  Case studies of effective ways to maximize the skills of each generation
• •  Examples from high performing organizations on what they are doing to keep Gen X, Y and Zoomers happy (together!) at work in fast paced and constantly changing environments
• •  3 specific tips on how to lead and harness the intelligence of each generation especially when dealing with change and renewed focus
• •  Leadership strategies for increasing a focus on results and team success

Cheryl Cran believes that everyone is a leader AND the future of work requires leaders just like you! Cheryl is honored to work with and for global brands such as AT&T, Kaiser Permanente, Gartner, TEDX, Bell, Mass Mutual, Manulife, and more. She also works with small to midsized firms including professional practices, tech firms and more. Cheryl Cran provides leaders and teams change leadership skills to lead with 2020 vision and tools to build the future workplace today. Cheryl’s research into the future of work, change leadership, technology innovation and generations impact provides data and strategies to help leaders drive transformation in a fast paced world and to create the future workplace TODAY!

An internationally renowned consultant and keynote speaker for twenty years, she has worked with hundreds of industries, in dozens of countries and with thousands of audiences worldwide to work with leaders on how to more effectively lead in these rapid times of fast paced change, increase innovation capabilities, build enhanced agility for individuals and to ultimately help organizations be adaptive and iconic leaders in their industries.

She is the author of six books including the newest, The Art of Change Leadership – Driving Transformation In a Fast Paced World (Wiley) being released in Fall 2015. Her bestselling, “101 Ways to Make Generations X, Y and Zoomers Happy at Work” is a global success and “Leadership Mastery in the Digital Age”. Cheryl has been awarded the Global Consultant of the Year in 2014 by TMI Global and is the Past President of the Global Speakers Federation. In 2012 she was inducted into the Canadian Speaker Hall of Fame. An American speakers bureau named Cheryl as one of the top female keynote speakers in North America.

Professional Development Awards of Excellence Presentation
Join us as we honor the Professional Development Awards of Excellence award winners.
PDA Awards sponsored by Farm Progress

10:00 – 10:15 a.m.
Break 

10:15 – 11:15 a.m.
Breakout Sessions
(Choose from two sessions)

11:30 a.m. – 1:00 p.m.
Closing Luncheon Session
Through the Lens of a Leader
End your Fall Conference experience with a view of major challenges facing ag today and a forecast for what lies ahead from an experienced industry veteran.

The NAMA office was notified about an awards company sending emails to our members about ordering Best of NAMA plaques. If you receive a phone call or email from SHOWMARK MEDIA, LLC, please ignore it! Do not give them any credit card or contact information as this is not a NAMA sanctioned awards company.

Please feel free to contact the NAMA office if you have any questions, (913) 491-6500

The Professional Development Awards of Excellence honor NAMA members based on outstanding achievement in each of the Professional Development Areas (PDA). Awards of Excellence will be presented in the areas of (1) Marketing Communications, (2) Product/Species Management, (3) Public Relations and (4) Sales.

The deadline for submitting nominations for the Professional Development Awards of Excellence is July 21, 2017.  These awards will be presented at the 2017 Fall Conference, September 19 – 21, in Milwaukee, WI.

Nominees for the Awards of Excellence must be NAMA members. Nominators should target individuals with direct planning and execution responsibilities in the respective Professional Development Area from agribusiness and related companies. If you have any questions regarding these awards, please contact Jenny Pickett at [email protected].

Please fill out the online nomination form.

View the rules and regulations and past winners on the NAMA website.

Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape

Leveraging data to better target your consumer holds a lot of promise, and when planned and executed properly it can really and truly drive your business, as we at Brighton have witnessed first-hand.

However, we live in an age where the promise of what data can do is sometimes too good to be true, especially when evaluated without the right level of skepticism or activated without sufficient transparency. Don’t fall prey to a promise that will never be realized or let another vendor sell you dubious inventory.

Kristin Rohlfing, Director of Integrated Marketing at the Brighton Agency, will tell us how to ask the right questions, seek the truth and start realizing the true power of data.

When: Thursday, July 27, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!