18 in ’18!

Written by NAMA on Monday, April 2, 2018 , 12:02 pm

We’ve set a goal of 1800 NAMA members by the end of 2018 – 18 in ’18.

Our latest membership survey proves that word-of-mouth marketing is the best way to let people know about the great programming and networking opportunities in NAMA.

We challenge everyone in the organization to recruit a new member. Just have your recruit(s) list your name in the “Referred by” field on the registration page https://nama.org/NAMA.OrchardWeb/MemberRegistration/Register. We’ll draw names of “Referrers” each month for a special gift.

We’ll update this chart each month.

Faces of NAMA

Written by NAMA on Monday, April 2, 2018 , 12:02 pm

We caught up with NAMA members and asked them to share their best NAMA experiences. They also told us how NAMA has helped their careers and advanced their professional development.

Check out more of these quick, engaging videos on nama.org. Use them to help promote your chapter’s events—or just help spread the word about the benefits of NAMA membership to your agri-marketing colleagues.

Be sure to tag NAMA when you share!

“It really doesn’t matter which segment of ag you’re in…every day there’s a new tool, a new opportunity.” – Dave Korbelik, Beck Ag

Look Who’s Coming to Conference

Written by NAMA on Monday, April 2, 2018 , 12:01 pm

We are just a week away from the 2018 Agri-Marketing Conference! Check out who is going to be there now. Don’t worry, there is still time to register!

Click here to find all the information you need to know about the conference online.

REGISTER NOW!

Use #NAMA18 for all your tweets about this year’s conference!

MoKan NAMA Taste of KC Tour

Written by NAMA on Monday, April 2, 2018 , 12:01 pm

COFFEE, COCKTAILS AND CORRUPTION

Savor, sip and share on NAMA’s flavor tour of Kansas City. The food and drink are sure to be on-par with the conversation and networking at The Roasterie and Rye. You’ll feel finer than a Prohibition-Era politician when you end the day with cocktails at Tom’s Town, a 1920’s-style Kansas City Speakeasy!

In the morning, your regularly scheduled caffeine buzz will get a jolt with a behind-the-scenes tour of The Roasterie factory. Attendees will learn secrets of brewing the best at-home coffee, and receive a complimentary Roasterie pub glass – not to mention a sample of The Roasterie’s
mouthwatering Nitro, Cold Brew or Iced Tea.

We’ll keep the fun moving and get back to the roots of agri-marketing with a delicious meal at Rye on the Plaza. After chowing down, attendees will get the chance to learn about Rye’s farm-to-table philosophy, as well as their partnerships with local farmers who provide the ingredients for top-tier American fare.

Then, bootleg the spirit of Kansas City Prohibition-Era Spirits at the beautiful art deco lounge of Tom’s Town Distilling Co., a local speakeasy that draws its roots from the infamously crooked politician, Tom Pendergast. Sip one of Tom’s Town’s award-winning craft cocktails after a tour of the distillery and barrel room. Because, as Tom Pendergast loved to say, “the people are thirsty.”

Register today so you can savor the aroma of the coffee business, share a farm-to-table meal and conversation, and flout prohibition with your NAMA friends and colleagues!

Cost for the tour is $75. 

Wednesday, April 11
9:30 a.m. to 2:00 p.m.
Click here to register.

Membership Contest Winners

Written by NAMA on Monday, April 2, 2018 , 12:01 pm

Two Member-Get-a-Member Campaigns have taken place in the 2017-18 chapter year. Both winners have been from the Midsouth NAMA Chapter!

Lesley Landry, Sullivan Branding, was the winner in December 2017 of a free Agri-Marketing Conference registration.

The winner of the most recent Member-Get-a-Member Campaign, which ended March 20, is Darrah Pierce, with Farm Progress. Thank you to both for recruiting new NAMA members!

Agribusiness Leader of the Year Award

Written by NAMA on Monday, April 2, 2018 , 12:01 pm

The National Agri-Marketing Association (NAMA) has named Calvin Ernst, Founder and President of Ernst Conservation Seeds, as the 2018 Agribusiness Leader of the Year.

This award, which is NAMA’s highest honor, recognizes outstanding leadership in private, public or academic service and is conferred each year to a senior agribusiness executive who not only exemplifies excellence in agribusiness, but has also made significant contributions to the industry. Now in its 18th year, the award will be presented at the 2018 Agri-Marketing Conference, April 11-13, in Kansas City, Missouri.

Calvin Ernst has always believed in the need to continually educate himself and others on best practices, to study the future of agronomy and foresee opportunities to diversify and meet future demands. He has been invited to events across the world to speak about the greater conversation within the industry, including eastern Europe as part of the “People to People” exchange program in order to study a diverse agricultural practice; and China, where he helped promote inter-cropping perennial legumes with annual grain crops in order to reduce crop inputs and erosion.

He soon began collaborating with federal agencies, highway departments and land developers to establish wetlands and meadows using native seeds, and teaching these groups how to install bioengineering materials for soil stabilization. He has accomplished much in an industry that he largely pioneered, all while keeping a fearless work ethic and willingness to invest his time and efforts for the industry.

Ernst had witnessed firsthand the potential of crownvetch for erosion control while living and working in the greenhouses at Pennsylvania State University. His gut told him this legume held great commercial potential. Back then, in the mid-to-late 1960s, the massive U.S. Interstate Highway System was being built and suddenly, there was high demand for effective cover crops to revegetate rights-of-way and highway medians. Much of Ernst Crownvetch Farms’ key growth occurred during the ensuing years, thanks largely to the relationships being cultivated with highway departments and government agencies involved with the interstate system.

By the 1980s, the crownvetch market collapsed. Ernst then shifted almost his entire product offering to native plant seeds, then changed the name of his company to Ernst Conservation Seeds in order to solidify its shift in philosophy. The company soon began specializing in custom mixes for wetland mitigation, restoration and wildlife habitat. It later added bioengineering – or live plant materials – for stream bank restoration and other uses.

What began as five acres of crownvetch now includes nearly 10,000 acres of native grasses and wildflowers. Ernst Seeds currently grows hundreds of native and naturalized species for seed production and limited live plant sales. The staff has grown to nearly 90 full-time employees. Ernst and his company continue a mission to identify and locate native species with restoration and conservation value that can be cultivated into mass production.

Ernst has received considerable recognition during his career, including the Atlantic Seed Association’s Honorary Seedsman Award; the American Agriculturist Master Farmer award; the Governor Raymond P. Shafer Distinguished Service to the Community Award; Pheasants Forever Outstanding Support Award; the USDA-NRCS Plant Materials Program Special Service Award; Friends of French Creek Farmer/Landowner of the Year; Gannon University’s Small Business Award and Crawford County Council of Farm Organizations Ag-Industry Award for Outstanding Service to Crawford County Agriculture.

Ernst is a member of several trade, professional and conservation organizations, including the American Forage and Grassland Council, American Seed Trade Association, Inc., Atlantic Seed Association, Botanical Society of Western Pennsylvania, Chesapeake Wildlife Heritage, Ducks Unlimited, International Plant Propagators Society, Inc., National Federation of Independent Business, National Wild Turkey Federation, Native Plant Society of Northeastern Ohio, New England Wildflower Society, Pennsylvania Environmental Council, Pennsylvania Landscape & Nursery Association, Pennsylvania Native Plant Society, Pheasants Forever, Soil & Water Conservation Society, Southern Seed Association, Virginia Native Plant Society, Western Pennsylvania Conservancy and the Western Seed Association.

He has served as commercial representative for the Eastern Native Grass Symposium Steering Committee. He serves on the Biofuels Advisory Panel for the Chesapeake Bay Commission. He also serves on the board of directors for French Creek Recreational Trails, Inc.

Next Gen NAMA Awards

Written by NAMA on Monday, April 2, 2018 , 12:01 pm

The National Agri-Marketing Association (NAMA) is pleased to announce the winners of the Next Gen NAMA Award. This award, in its second year, was developed to celebrate the next generation of leaders. Honorees are nominated from within their company or through chapter or national leadership. The three recipients for 2018 are Kaitlyn O’Neal, Monsanto; Tyler Smith, Meredith Agrimedia; and Rebecca Shaw, Cargill.

Kaitlyn O’Neal has been with Monsanto for four years and is currently working with the internal Monsanto team, the regional WestBred staff and the marketing agency, Brighton, to develop and deliver targeted internal and external marketing plans. O’Neal has been pivotal to building WestBred from a logo into a brand that seed suppliers and growers recognize. She has been involved with the Great Plains NAMA chapter since 2014. She has served on the Fall Conference Committee and was the Vice Chair of the 2016 Fall Conference. Most recently,
O’Neal served as Chair of the 2017 Fall Conference
in Milwaukee.

Tyler Smith is a National Account Executive for Meredith Agrimedia. He has a history of developing relationships with his clients and helping them execute media goals. Smith is dedicated to having research drive his work with Meredith. Smith is an advocate for open communication in the workplace and he keeps tasks moving forward. Smith is an active member of the North Central NAMA chapter board. He helped plan and execute the Region 3 Best of NAMA awards in 2017, and has served as a judge for the student competition at national NAMA.

Rebecca Shaw works as a Dairy Marketing Specialist at Cargill and, over the past four years of her career, has developed her skills as a marketer and a leader. Shaw was part of the dairy marketing team from the beginning and helped create the project management system, sales support plan, etc. all the way through external positioning of the Cargill brand. Shaw also played an important role in the development and launch of our Feed Your Dreams campaign. She is active in the North Central NAMA Chapter and enjoys attending both regional
and national events.

The Next Gen NAMA Awards will be presented at the 2018 Agri-Marketing Conference in Kansas City, Missouri. For more information on the Conference, visit https://nama.org/amc/home-2018.

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