NAMA Webinar: Four Steps to Address Consumer Skepticism and Build Trust

Written by NAMA on Monday, April 2, 2018 , 12:01 pm

According to Sullivan Higdon Sink’s proprietary SHS Foodthink research, only one-third of consumers trust the agriculture and food manufacturing industries. While the use of shared values in communications is a starting point to earning consumer trust, companies and organizations across the food system must go further to realize success in their implementation.

Join Ali Mahaffy, co-CEO, and Erika Chance, Associate Director of Brand Strategy, as they share how to address consumer skepticism and build trust with consumers via four key steps.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, April 26, 2018

Time: 2:00 p.m. Central Time

Click here to register!

Save the Date: Fall Conference 2018

Written by NAMA on Monday, April 2, 2018 , 12:01 pm

Please mark your calendars for the 2018 NAMA Fall Conference!

When: September 18 – 20, 2018

Where: Loews Minneapolis Hotel in Minneapolis, MN.

Like always, NAMA’s Fall Conference will not disappoint! Make sure you save these dates so you can join us in Minneapolis!

New NAMA Members!

Written by NAMA on Monday, April 2, 2018 , 12:00 pm

New Member List:
Welcome our New Members for March 2018:

AT LARGE
Albert Bancroft, AgroLiquid
Shauna Brand, Western Producer Media
Darlene Dorge, Digita Advertising Specialist
Karen Reynolds, Team SI
Rick Sellar, Think Shift

BADGER
Sara Griswold, University of Wisconsin – Madison
Jim Jenssen, Bader Rutter
Amanda Loveless, Bader Rutter
Mariah Martin, University of Wisconsin – Madison
Denielle Peters, R&D LifeSciences
Elizabeth Sarbacker, University of Wisconsin – Madison
Holly Schnitzler, Bader Rutter
Sam Schumacher, Kuhn North America
Emily Sneller, Bader Rutter
Annie Talajkowski, Bader Rutter

CAMA ALBERTA
Debbie Verbonac, AdFarm

CAROLINAS/VIRGINIA
Anne Blankenbiller, Irrigation Association
Emily Decamillis, G&S Business Communications
Christon Wiles, Zoetis

CHESAPEAKE
Brooke Brown, New Holland Agriculture
Mattew Russell, USDA –  National Ag Statistics Service
Katie Ward, MidAtlantic Farm Credit
Clay Zimmerman, Balchem Corporation

CHICAGO
Martha Porter Fiszer, Rhea + Kaiser
Shane Stiles, Gate 39 Media

CORNBELT
Chris Dickey, Kent Nutrition Group
Bruce Howison, Wyffels Hybrids
Mike Shield, Kent Nutrition Group

CORNHUSKER
Glen Aines, Balchem
Jon Brabec, Frontier Cooperative

EASTERN
Gregg Sullivan, SIGMA Marketing Insights

GATEWAY
Courtney Dickson, HLK
Jackie Minor, Brighton Agency
Liz Ott, Monsanto
Julia Richardson, Monsanto
Jessie Tribble, MFA Incorporated

GREAT PLAINS
Kylie Reiss, High Plains/Midwest Ag Journal

HEARTLAND
Rachel Peabody, Illinois Soybean Association
Haylee Priest, Titan International

IOWA
April Hageman, Two Rivers Marketing
Nina Holdren, Two Rivers Marketing
Shannon Hughes, Lessing-Flynn
Laura Muren, Helena
John Reasor, Vermeer

MID-AMERICA
Lindsey Corydon, Helena Agri-Enterprises, LLC
Brady Faggard, Dow AgroSciences
Maggie Holt, Beck’s Hybrids
Tyler Patton, Dow AgroSciences
Annie Spencer, Dow AgroSciences
Laurie Young, Fastline Media Group, LLC

MIDSOUTH
Sydney Clifford, Team SI

MISSOURI-KANSAS
Kourtney Determan, The Sandbox Agency
Lexi Glassman, Sullivan Higdon & Sink
Kelly Loganbill, The Sandbox Agency
Tami Parr, American Royal Association
Scott Shade, Woodruff
Nicole Turner, The Sandbox Agency
Ethan Whitehill, The Sandbox Agency

NORTH CENTRAL
Kim Bethke, broadhead.
Michael Braunlin, Star
Jennifer Day, DTN/The Progressive Farmer
Malarie Holmes, broadhead.
John Poferl, Exponent PR/Colle McVoy
Dani Rice, Woodruff
Maggie Smith, FLM Harvest
Jessica Welander

NORTHERN PRAIRIE
Jean Voorhees, WCCO Belting, Inc.

OHIO
David Banks, Aimpoint Research
George Casey, Meister Media Worldwide
Hannah Greenich, Kalmbach Feeds

SOUTHEASTERN
Kelly Joyner, Boehringer Ingelheim
Scott King, Boehringer Ingelheim
Allison Spitz, Boehringer Ingelheim
Becca Turner, Sunbelt Ag Expo

WESTERN PACIFIC
Eric Johnson, J.R. Simplot Company
Katherine Vaiente, Tessenderlo Kerley, Inc.

Support ABEF at the Agri-Marketing Conference

Written by NAMA on Monday, April 2, 2018 , 9:09 am

ABEF is the backbone of Student NAMA. Here are some ways to support ABEF at the upcoming Agri-Marketing Conference!

Topgolf Outing
Join your peers at Topgolf Overland Park on Tuesday, April 10, for a fun time everyone can enjoy—no golf experience required. Plus, enjoy great drinks and food in an upscale club atmosphere. Click here for more information and to register.

Silent Auction
Support this worthwhile effort by donating to the auction. Click here for the online Pledge Form.

Century Club
Investing $100 in the Century Club provides you the opportunity to help advance the future of agribusiness. All members of the 2018 Century Club will be entered to win a Wine of the Month Club Membership. Drawing takes place on April 12 in Kansas City! Click to view the 2018 Century Club and make your donation today!

Sponsorship Opportunities
Get your company noticed in Kansas City by sponsoring one of the following student activities:

  • Student Marketing Competition: $5,000
  • Student Casino Night: $3,000
  • Student Competition Judges’ Reception: $1,000
  • Student Competition Judges’ Breakfast: $750
  • Student NAMA Scholarships

If you are interested in any of these sponsorships, please contact Jenny Pickett.

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