Beef: The Real Farm-to-Table Story

May is National Beef Month! To celebrate, Badger NAMA is hosting a beef farm tour at Katzman Farms followed by lunch at Casual Joe’s, where guests will experience both the farm and the table aspect of this popular movement. Attendees will learn about obstacles beef farmers have to overcome in getting their product to the market and hear how Casual Joe’s meets consumers’ niche appetites while staying true to their agricultural roots.

WHEN: Thursday, May 24 at 10:30 AM to 1:00 PM

WHERE: Katzman Farms, W3223 Hoffman Road, Fort Atkinson, WI 53538 and Casual Joe’s, 319 W. James Street, Whitewater, WI 53190

COST: $30 for NAMA Members, $40 for Non-Members and $15 for Students

REGISTER NOW!

On May 9, 2018 the MoKan NAMA chapter hosted four representatives from Kansas State University for a panel discussion about the National Bio and Agro-defense Facility, or NBAF, that is currently under construction in Manhattan, KS.

NBAF is the U.S. Department of Homeland Security’s foremost animal disease research facility and it’s on Kansas State University’s Manhattan campus, placing it within the Kansas City Animal Health Corridor.

It will be a state-of-the-art, biocontainment laboratory for the study of diseases that threaten both America’s animal agricultural industry and public health. The NBAF will strengthen our nation’s ability to conduct research, develop vaccines, diagnose emerging diseases and train veterinarians.

For more information, visit www.ksu.edu/nbaf or contact R.W. Trewyn, Ph.D, National Bio and Agro-defense Facility Liaison, Kansas State University, at [email protected].

We’ve set a goal of 1800 NAMA members by the end of 2018 – 18 in ’18.

Our latest membership survey proves that word-of-mouth marketing is the best way to let people know about the great programming and networking opportunities in NAMA.

We challenge everyone in the organization to recruit a new member. Just have your recruit(s) list your name in the “Referred by” field on the registration page https://nama.org/NAMA.OrchardWeb/MemberRegistration/Register. We’ll draw names of “Referrers” each month for a special gift.

We’ll update this chart each month.

Introducing the 2018-2019 Executive Committee Members

The National Agri-Marketing Association (NAMA) has introduced the 2018-2019 Executive Committee members. Please welcome the officers below:

PRESIDENT
Sheri Seger, Chicago Chapter
DTN/The Progressive Farmer

Sheri Seger is Director of Major Accounts and Digital Strategy at DTN/The Progressive Farmer, responsible for aligning the company’s media platforms in print, digital and events to the communications needs of agri-marketing companies and their advertising agencies. Her responsibilities are focused nationally and across both row crop and livestock segments.

A long time NAMA member, Sheri has been active with the association at both a local and national level. She has served as Chicago Chapter President, Region IV Director, National Best of NAMA Chair and the 2012 Agri-Marketing Conference Chair. She joined the Executive Committee in 2013.

PRESIDENT-ELECT
Scott McClure, Gateway Chapter
Brighton Agency

Scott McClure is Senior Vice President, Influencer Engagement, at Brighton Agency. He is the lead strategist for all Brighton agribusiness accounts, providing strategic counsel and support for all clients; management of group budgets, performance and personnel; and new business. His responsibilities also include being group leader for Brighton Influencer Engagement (PR) accounts, providing support for agricultural and non-agricultural client teams, strategic planning, content development and maintaining media and industry relationships.

Scott has been active with NAMA for many years at both local and national levels. He has served as a Best of NAMA judge for five years, he was the Agri-Marketing Conference Vice Chair in 2012 and chaired the committee in 2013. Scott joined the Executive Committee in 2014.

SECRETARY/TREASURER
Sara Steever, Northern Prairie Chapter
Paulsen

Sara Steever was named president of Paulsen in May of 2014. Her role is to set the vision for Paulsen, ensuring that strategies in marketing, PR and media are aligned with digital and analytics, and to lead a team of 35 agri-marketing professionals.

Sara’s NAMA experience includes national conference chair for the 2013 Fall Conference as well as Best of NAMA conference committee member since 2012. She is a member of the Northern Prairie NAMA chapter and liaison to the new SDSU student chapter in Brookings, SD. National Agri-Marketing Association presented Sara with the Horizon Award for Paulsen’s development of the Best of NAMA entry website. She joined the NAMA executive committee in September 2015.

Each year, NAMA appoints two new Vice Presidents to join the Executive Committee. These new officers for 2018-2019 are Laura Svec, Corteva, and Andrea Slattery, Vita Plus.

VICE PRESIDENT
Laura Svec, Midsouth Chapter
Corteva

Laura Svec is currently the Communications Manager for Corteva Agriscience™, the Agriculture Division of DowDuPont™, in the company’s Pasture and Land Management business. She has held many communications management positions in DuPont Crop Protection over the last 8 years including the US Communications Lead, Southern Marketing Communications Manager and Specialties Marketing and Marketing Communications Manager. She has worked in the communications industry for more than 20 years, starting her career in television news, working her way up to serving as an Executive Producer before deciding to leave that industry.

She has served NAMA at the Chapter Level in the Midsouth Chapter and has served as national chair of the Agri-Marketing Conference Committee in 2016. 

VICE PRESIDENT
Andrea Slattery, Badger Chapter
Vita Plus

Andrea Slattery is a marketing and communications specialist with Vita Plus, an employee-owned company providing feed, nutrition, and management expertise to livestock producers throughout the Midwest. She graduated from the University of Wisconsin-Madison in 2009 with a degree in agricultural journalism. She has served in several NAMA national leadership roles in addition to the Badger NAMA board of directors, Babcock House at UW-Madison, Dane County Dairy Promotion Committee and Cows on the Concourse.

Andrea has served NAMA at the local level in many different capacities. She has also served at the national level as chair of Membership and Chapter Services.

The following are continuing on as Vice Presidents of the Executive Committee for the 2018-2019 year: Sue Lee, Fastline Media Group; Deron Johnson, FLM Harvest; Sharon Larson, CHS, Inc.; and John Rozum, Association of Equipment Manufacturers.

Join NAMA & NAFB for a reception at the Ag Media Summit on August 6 at 9:00 p.m. at the Westin Kierland Resort & Spa. Join us after dinner for drinks and networking. The reception will be co-sponsored by the National Association of Farm Broadcasting. No need to register and no need to be a NAMA or NAFB member.

The Ag Media Summit takes place August 4-8 in Scottsdale, AZ at the Westin Kierland Resort & Spa. For more information on AMS visit agmediasummit.com.

Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics.

Join the National Agri-Marketing Association for the 15th annual NAMA Boot Camp, August 15-17, in Kansas City.

REGISTER NOW!

The Hotel:

The Kansas City Marriott Country Club Plaza in Kansas City, MO. The room rate is $155.00 and the cutoff date is July 24, 2018. Reservations made after July 24 are subject to higher rates and potential unavailability. Call Marriott Reservations to reserve your room, 1 (800) 810-3708. Make sure to mention the National Agri-Marketing Association when making reservations. Click here to reserve your room online.

Schedule-At-A-Glance: 

The 2018 NAMA Fall Conference will take place in Minneapolis, MN on September 18-20. Mark your calendars now so you don’t miss it!

The Hotel:

The Loews Minneapolis Hotel. The room rate for the NAMA block is $194.00 and the cutoff date is August 31, 2018. Make your reservation through the Loews Reservation Center, (877) 878-5670. Click here to reserve your room online.

Take a look at the Schedule-At-A-Glance: