Check out the all new NAMA Foundation Facebook page!
Make sure to “like” the page so you can stay up-to-date on what is going on with the foundation and Student NAMA.
North Central NAMA will be gathering for their annual night at the ball park at the Craft Beer Bullpen. Your ticket will include entry to the game, food, and drinks – a great value! Please invite your friends and family!
WHEN: Friday, August 3 at 5:30 to 9:00 PM
WHERE: CHS Field, 360 North Broadway Street, Saint Paul, MN 55101
COST: $35
Ronald “Ron” L. Bader, 86, was born September 24, 1931, and passed away on June 25, 2018. As a founder of Bader Rutter, marketing agency headquartered in Milwaukee, WI, Ron was an active NAMA member and contributed greatly to the agri-marketing industry.
He is survived by his wife Norma, of New Glarus; children: Kimberly (Jean) Choi of Tijeras, New Mexico; Stephanie (Robert) Cornfield of Monroe; Randy (Sue Obert) Bader, Brad (Mary) Bader and Troy (Janel) Bader all of Monroe; 8 grandchildren and 1 great-grandchild; sisters, Rogene (Benny) Buchheim and Arlene Po as well as many nieces and nephews.
Condolences may be sent to the family at http://www.shriner111.com/.
Ron will be greatly missed in the NAMA community. Our sympathies go out to his family.
The Best of NAMA awards program honors the best of the best work in agricultural communications.
At the national level judges select five Best of Show winners in each of the following categories: Advertising, Public Relations, Digital, Consumer and Specialty.
Members now have the opportunity to learn from the Best of Show winners. Each company/agency has submitted a case study based on their winning entry. Each case study includes fundamental information about different aspects of their entry.
These case studies will be housed in the Member’s Only Section of nama.org. Watch your mailboxes for more information coming soon.
The hotel cutoff at the Kansas City Marriott Country Club Plaza is Tuesday, July 24. Reservations must be made by this date in order to receive the discounted NAMA rate. Please reserve your room today!
Join the National Agri-Marketing Association for the 15th annual NAMA Boot Camp, August 15-17, in Kansas City. Register Today!
7:00 a.m. to 4:00 p.m. — MoKan Ag Tour (optional)
Join us for the MoKan NAMA Ag Tour on Wednesday, August 15! This is a one-day, on-farm experience where attendees will tour and learn about different nuances of agricultural operations in the surrounding area. Breakfast and lunch will be served as part of the tour and is included in the registration cost of $75.
The tour’s first stop will be at Raasch Family Farm, an expansive corn and soybean operation that also includes Carolyn’s Pumpkin Patch. Learn all about this interesting outfit. Next, the group will visit Green Dirt Farm in Weston, Missouri, where lunch will be served. This location includes the original barn, along with a dairy parlor and cheese kitchen, and reflects the owner’s commitment to bring the best sheep’s milk cheeses, yogurt and 100 percent grass-fed lamb to market. The last stop is Jowler Creek Winery, Missouri’s premier sustainable vineyard and winery. Attendees will learn about wine making and what goes into this family operation as well as a little wine tasting.
4:00 p.m. — Boot Camp Registration
5:00 to 6:00 p.m. — Welcome Reception
6:00 to 7:30 p.m. — Opening General Session, Dinner & Networking Activity
Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees.
8:30 to 9:00 a.m. — Continental Breakfast
9:00 to 10:30 a.m. — General Session
Producer Panel
Moderator: Cliff Becker, Farm Journal Media
Producers: to be announced
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers.
10:30 to 11:00 a.m. — Break
11:00 a.m. to Noon — General Session
Understanding Influence in the Ag World
Janice Person, Monsanto Engagement
When you turn on the nightly news, frequently you hear an anchor reading tweets to you. Ad agencies talk about reaching out to food influencers for Instagram campaigns or fashion influencers on Snapchat. But farmers? How likely are you to have a business proposal that includes mention of farmers who tweet? Surely not. Well actually, you will. Janice Person (JPlovesCOTTON online) leads online engagement for Monsanto and will share insights on what online influencers in agriculture look like, what channels they are using and some of the things you may want to know before you end up in an awkward place asking about whether farmers know their way around an iPad.
Noon to 1:30 p.m. — Luncheon & General Session
Farm Radio Connects
Tom Brand, National Association of Farm Broadcasting
Farmers and ranchers are on the go and farm radio provides current, local relevant news for their operation. Continued industry research showcases the importance of farm radio for the U.S. agriculture industry. Radio is a daily source of ag related news and information producers need and want to know.
1:30 to 2:45 p.m. — Breakout Sessions (choose one)
Agriculture 101: A Year in the Life
Mindy Ward, Farm Progress
This interactive session will teach you the basics of the industry. You’ll learn about challenges and issues that producers face. You’ll also hear about the decisions they make and actions they take and when. You’ll walk away with an understanding of what a year in the life of a producer is like.
Ag Marketing 101: Basic Marketing to the Latest Trends — Why Ag Marketing is the Best Place to Grow
David Lehman, Kansas State University
Although the principles of marketing have remained relatively constant over time, the marketing environment is always changing. As ag marketing professionals, how do we adapt and grow to succeed in an ever changing and competitive marketplace? This session will help you understand the latest trends and gain a renewed appreciation for why ag marketing is so special and why we love it so much.
2:45 to 3:00 p.m. — Break
3:00 to 4:00 p.m. — Breakout Sessions (choose one)
Why Farmers Adopt Products/Practices
Claudine Wargel, Anthro Insights, Inc.
This session will explore research that describes farmers’ decision-making processes as they adopt new techniques and technologies. From studies focused specifically on decision-making, to those exploring specific product adoption behavior, this research can do much to help marketing communicators understand farmers and their business decision drivers. This session will refresh and inform attendees on farmer adoption practices, barriers and drivers – as well as how information and media fit into the adoption process.
Dispelling Negative Messages
Charla Lord, Monsanto
Negative messaging against agriculture runs rampant in today’s world. Learn from a case study presented by the Monsanto Corporate Preparedness team about how to dispel those negative messages and create an open and engaging dialogue.
4:30 to 6:30 p.m. — Offsite Reception
An air-conditioned trolley will take attendees to the reception at The Granfalloon on the Country Club Plaza. The Granfalloon is a sports bar and restaurant and is convenient to all the Plaza shops and restaurants. www.thegranfalloon.com
8:30 to 9:00 a.m. — Continental Breakfast
9:00 to 10:00 a.m. — General Session
From the Experts: Growing a Career in Agribusiness
Sara Steever, Paulsen
Get the best practical career advice shared by over 30 leaders in agribusiness. Paulsen President, Sara Steever, interviewed some incredibly accomplished people in agriculture and brought together their most compelling ideas on scaling the ladder in our industry. From tips on networking to staying relevant to overcoming obstacles, you’ll get guidance from decades of experience in one session.
10:00 to 10:15 a.m. — Break
10:15 to 11:30 a.m. — Closing Session
Mentor Panel – Navigating the World of Agribusiness
Moderator: Sheri Seger, DTN/The Progressive Farmer
Panelists: Jennifer Anderson, John Deere; Deron Johnson, FLM Harvest; and Sue Lee, Fastline Media Group, LLC
If your career path is a journey, then are you navigating? Whether you’re just starting out or you’re well down the road, everyone can benefit from an experienced mentor to help them get the most out of their career. This interactive session will feature three successful agribusiness professionals who will provide practical advice, success stories and tips that you can apply right away for getting the most out of your career in agribusiness. Panelists will share their professional experiences and answer your questions.
The 2018 NAMA Fall Conference will take place in Minneapolis, MN, September 18-20. Mark your calendars now so you don’t miss it!
Find out everything you need to know about Fall Conference on the website! Check out the up-to-date schedule below! REGISTER NOW!
7:30 a.m. to 4:00 p.m.
North Central Ag Tour (optional)
Join the North Central NAMA Chapter as they host the 2018 Fall Conference Ag Tour.
Click here for the full schedule. The cost for this tour is $85.
5:00 to 6:30 p.m.
Welcome Reception
Sponsored by Brownfield Ag News
Just back from the Ag Tour or just arrived in town? Pop in for a drink with your friends and colleagues at a relaxing welcome reception to start the Fall Conference off right.
8:00 to 9:00 a.m.
NAMA Foundation Board Meeting
9:00 to 10:00 a.m.
NAMA Board Meeting
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9:00 to 10:00 a.m.
Pre-Conference Workshop
Next Generation Retention: 5 Aspects that Instill Loyalty in a Millennial Workforce
Ryan Jenkins
91% of Millennials expect to stay in a job less than 3 years.
For the first time in history there are 4 generations in the workplace, each with a varying perspective of work. Due to technology and a challenging economy, Millennials have developed a unique view of career and success at work. Creating Millennial loyalty will help organizations avoid the average price tag of $25,000 that it costs to replace a single Millennial employee.
10:30 a.m. to 12:00 p.m.
Kickoff Session & PDA Awards
Next Generation Collaboration: Keys to Engaging a Multi-Generational Workforce
Ryan Jenkins
52% of workers say they’re least likely to get along with someone from another generation. The rise of technology and internet access have forced massive changes in the workplace. But perhaps it’s the millennial worker that has caused the most tension in the workplace. The generational divide at work has never been deeper and more daunting than it is today. In order to thrive tomorrow, organizations must leverage the unique strengths and experiences of each generation and create a workforce that collaborates seamlessly across generations.
Ryan Jenkins is an internationally recognized keynote speaker and author of the book, The Millennial Manual: The Complete How-To Guide to Manage, Develop, and Engage Millennials at Work.
Ryan has been featured in Forbes, Fast Company, Inc, and SUCCESS Magazine. Ryan’s blog, podcast, and Inc.com column inspire and equip thousands of people every week. Ryan’s passion, experience as a millennial himself, and his fresh and forward-thinking approach to generations have made him one of the most highly sought after generational and future of work keynote speakers.
Professional Development Awards of Excellence Presentation
Join us as we honor the Professional Development Awards of Excellence award winners.
PDA Awards sponsored by Farm Progress
12:00 to 1:00 p.m.
Welcome Luncheon
Sponsored by NAFB
1:30 to 2:30 p.m.
Breakout Sessions
(Choose from two sessions)
Reaching an Audience of One (part 1 of 2)
In agri-marketing, the term data has many meanings. In the first part of this two-part session, we will look at the type of data that allows marketers to reach very specific audiences both online and offline. We will explore what data holds insights, modeling best customers, segmenting audiences, and best practices for effective multi-channel direct marketing.
Connecting with Women in Agriculture
Marji Guyler-Alaniz, President and Founder of FarmHer
Women have always been an important but mostly unseen aspect of agriculture. In recent years, women are rising to the forefront of agriculture in so many ways as owner/operators, landowners, workers, mentors and much more.
FarmHer began in 2013 to begin to change the image of agriculture – to include women. Marji Guyler-Alaniz, President and Founder of FarmHer, and her team will bring you along their journey; from the start of the FarmHer project to where it is today, highlighting how the brand has connected with their audience of women in agriculture. This session will address past and future trends regarding women’s involvement in agriculture, provide best practices for reaching women through marketing efforts and address barriers that agricultural-focused brands may have in reaching women.
2:30 to 3:00 p.m.
Break
3:00 to 4:00 p.m.
Breakout Sessions
(Choose from two sessions)
Data-driven Market Intelligence (part 2 of 2)
Trina Arnett, Trinalytics
In the second session on data, we will look at the data, big and small, generated by marketing activities like social media, paid media, pay-per-click, direct marketing, public relations and industry trends. Learn about techniques like data visualization that reveal performance indicators that can optimize and inform marketing and business strategy.
Media Mix of Today
Leon Halbert, True Media
Emily Jones, True Media
Media opportunities have changed dramatically in the last 10 years. What was called “New Media”, and an add-on when budgets allowed, is now mainstream. How consumers use media has changed just as quickly and that is also evident in ag media. But what is the right Media Mix?.
4:30 to 6:30 p.m.
Offsite Networking Reception
Sponsored by broadhead.
Join fellow attendees at broadhead’s 401 space just down the street from the hotel. A great opportunity to network!
8:30 to 9:00 a.m.
Breakfast
Sponsored by Rhea + Kaiser
9:00 to 10:00 a.m.
General Session
Fireside Chat with Agency C-Suites
Moderator:
Melanie Rice, Brownfield Ag News
Panelists:
Dean Broadhead, President, broadhead.
Mike Caguin, Chief Creative Officer, Colle McVoy
Lori Yeager Davis, President, Martin Williams
Laurie Fleck, Chief Operating Officer, FLM Harvest
This session with Minneapolis agency thought leaders for an intimate discussion that will address finding and onboarding great employees. They will also discuss the state of the ag industry navigating the challenging economic landscape as well as industry trends and the state of marketing overall. This session is a can’t miss!
10:00 to 10:30 a.m.
Break
10:30 to 11:30 a.m.
General Session
Be the Exception: How Brilliant Marketers Find and Follow What Makes Them Different in a World Full of Average.
Jay Acunzo
We’ve practiced the best practices. We’ve tried the tried-and-true. But deep down, we have this creeping feeling our branded content is slightly better at best and copying competitors at worst. Noise competing with similar noise. What if we could break from all that? What if we created more original, more inspired work? What if we could proactively shape the market instead of constantly react to all the generic advice out there? In other words: What if we were the exception?
In this fast-paced, inspiring talk, award-winning podcaster and former Google and HubSpot brand-builder Jay Acunzo will challenge us to break from conventional thinking. He’ll share stories of innovative marketers who rejected best practices to succeed — and the simple but powerful thinking that guided them. You’ll learn how to make a daunting leap between average and exceptional seem more like a smart strategy, and you’ll realize the best way forward doesn’t require any “guru” or “growth hack.”
In the end, you’ll walk away ready to create more differentiated content that grabs attention and drives bigger results despite all the noise. In a world overrun with commodity content trying to reach people, your secret weapon will be knowing how to resonate.
Jay Acunzo is creator and host of the Unthinkable Podcast. He’s an award-winning podcaster, a dynamic keynote speaker, and a veteran digital and content marketer. After digital media and marketing roles at Google and HubSpot, he was Vice President of Content and Brand at the venture capital firm NextView.
Jay’s work has been cited by the New York Times, the Washington Post, and Harvard Business School, while Salesforce called him “a savant in all things creativity.” Today, he creates entertaining podcasts for people sick of commodity, complacent work. His flagship show, Unthinkable, has been called “one of the hottest new podcasts” by Entrepreneur Magazine and explores work that seems crazy, until you hear their side of the story.
11:30 a.m. to 12:15 p.m.
Luncheon
12:15 to 1:00 p.m.
General Session
Through the Lens of a Leader
Tim Scott, Land O’Lakes
End your Fall Conference experience with a view of major challenges and a forecast for what lies ahead from a local Wisconsin marketing executive.
Tim Scott is Senior Vice President and Chief Marketing Officer for Land O’Lakes.
He oversees B2C and B2B branding and marketing strategy and is responsible for building marketing competencies across all businesses and geographies for Land O’Lakes, Inc. He also has oversight for FLM+, a wholly owned subsidiary of Land O’Lakes, Inc. During his 32-year career, Tim has earned a reputation as a trusted advisor and skilled marketer. He joined Land O’Lakes in 2015.
Prior to Land O’Lakes, Tim was the International CEO and President at mcgarrybowen. In that role, Tim lead the rapidly expanding global offering, while also continuing to steer the Chicago office. His career in advertising has allowed him to help build many well-known brands, from General Mills to Frito Lay, from Sears to Mondelez, from Disney to Wrigley, and from Kraft to Clorox. He’s accumulated a considerable collection of Effies and other awards along the way and has even run a monumental list of Kraft businesses at four different agencies.
Marketing Automation Blueprints for Success
It’s not about the next new shiny toy in marketing. It’s about proven marketing strategies executed by marketing automation software. We’ll do a deep dive into the blueprints for success for lead generation, awareness, consideration, decision, retention, loyalty, event and win-back marketing campaigns well executed by marketing automation software.
Join our presenters, Suzanne Carawan, CMO of HighRoad Solutions, and Jenny Lassi, Digital Strategist at Infinity Direct, as they share these blueprints with us.
Cost: $40 NAMA Members and $50 Non-members
Date: Thursday, July 19, 2018
Time: 1:30 p.m. Central Time
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