Congratulations to Jeff Smith, Farm Progress, for winning a free 2019 Agri-Marketing Conference registration from NAMA! The names of members who referred new NAMA members between October 15 and December 15 were included in a drawing that took place on December 17. Jeff was the lucky recipient whose name was drawn. Thanks to everyone who participated for their referrals!
Get ready to soar “Onward and Upward” at the 2019 Agri-Marketing Conference!
Check out the exceptional breakout sessions we have lined up and make plans to join NAMA in Kansas City, April 10-12, 2019.
Find out more information on the Conference website.
Business Transformation
Bonin Bough
What can large brands teach small start-ups?
Bonin Bough will share his experiences working with small businesses as the host of CNBC’s “Cleveland Hustles,” the hit show created by NBA superstar LeBron James and Maverick Carter, James’ business partner. Find out the real stories behind the businesses featured on the show and hear valuable lessons you can take from the entrepreneurs who competed for investments and the executives who coached them.
Come and let Bough, a 2013 inductee of the Advertising Hall of Fame, inspire you to apply growth-hacking techniques from “Cleveland Hustles” to your own work. His insights will fuel ideas so you and your marketing can rise to the top.
A Story About Compelling Storytelling
Guy Fish, Ursa Major
Storytelling is one of those marketing buzzwords that gets so overused it loses real meaning. This session will create meaning by discussing the How, What, When and, most importantly, Why of storytelling. In the process, you’ll be empowered to:
-Show that storytelling has a monetary impact (Science says it does, so it must be true!)
-Align the timing of your stories with consumers’ openness to your message
– Define what your core story is and how to make it come to life
– Create a structure that gives your organization a way to link your content tools, consumer segments and analytics
Guy Fish is the Founder of Ursa Major, a marketing strategy agency. He has led customer experience exploration, product launches, cross-cultural planning and technology platform strategy for clients like Bayer, MasterCard and FedEx. In sharing his experience with large agencies and international companies, as well as his expertise in behavioral economics and communications planning, he’ll help you craft powerful stories that can get your brand where it needs to be.
How to Maximize Your Marketing Budget During a Tight Ag Economy
MODERATOR: Deron Johnson, FLM Harvest
PANELISTS:
To be announced
You may have heard this story before: We are in a down economy, sales are below projections, revenue has dropped, costs have to be cut…
The marketing budget is often the first thing cut when times are tough. That’s a reality faced by many ag marketers, especially given the current state of the ag economy. But it’s not as easy as just cutting media dollars. In truth, it affects all elements of marketing from advertising to digital to PR and everything in between – no matter if you are an agribusiness, agency, media publisher or nonprofit.
Maybe you’re dealing with this situation for the first time or maybe you’ve been down this road before and it never seems to get better. Wherever you find yourself, it is time to reassess your objectives, strategies and measurements of success. You will hear from three experienced ag marketers who have fought budget battles and lived to tell the tale. They will share how to make the most of your budget and succeed during a tight ag economy.
Creating Communication Magic
Vinh Giang
There is very real magic in the ability to communicate at extraordinary levels. It allows people to shift mindsets, close deals, build relationship bridges, overcome objections and connect in ways that foster leadership, teamwork and exponential growth. In this non-conventional, no-box-at-all workshop, Keynote Speaker Vinh Giang will pull back the curtain and show you how to be that kind of captivating communicator.
With years of innovative study in theatre, arts and speaking, Giang shares lessons that go beyond just learning to communicate with each other as human beings. He will offer you tools, skills and strategies to build and strengthen self-confidence, put fear in the rear-view, flow with clarity in your words, deliver with authority and rise above the noise of the crowd to stand out as a leader.
Embark on a journey of transformation for yourself and your team and discover the secrets to magical messaging.
Career Growth in a Changing World
Amy Thomas, Robert Half
It seems as though change is the only constant and the pace of change gets ever faster. Advancing your career means staying ahead of the curve to adapt with the rapid changes that occur. Join Amy Thomas of Robert Half, the world’s first and largest specialized staffing firm, for this interactive session which will cover:
– How the job market is evolving
-How skill level demand is changing for entry level and mid-level professionals
-Tips for career development
-What hiring managers look for
-The competitiveness of the job market
With more than 15 years of experience supporting Fortune 500 companies, Thomas will use her expertise in talent acquisition, performance management and leadership development to shine a light on trends that can help illuminate your path to success.
Digital Marketing – Trends and Value
PANELISTS:
Anna Nelson, broadhead.
Chris Hayes, HLK
Erik Wennerod, The Sandbox Agency
Steven Fischer, Bader Rutter
It’s not easy to navigate the ever-evolving world of digital marketing. Let industry experts guide you through some of today’s most significant trends including UX, retargeting, chatbots and marketing automation. You’ll also get tips for assessing the value of digital marketing efforts and finding ROI in the digital space.
Farm Forward – Artificial Intelligence for Today
and in the Future
Cyndee Smiley, Media Relations Manager, John Deere Ag & Turf Division
The demands on global agriculture are increasing every day. The growing population, input costs, sustainability and food production challenges continue to make meeting current needs and planning for the future more complex. As people feel overwhelmed, can new technology step in to help?
In this session, Cyndee Smiley of John Deere will present a case study showing how the company is creating technology and utilizing artificial intelligence (AI) to maximize crop yields, better food production and farm more efficiently. By reducing input costs with AI, they are finding ways to do what humans can’t on their own. Get insights from John Deere’s AI experience and learn how all this is communicated to the ag industry, the tech industry and the farmer. Come ready to understand the future of ag so you’re prepared for the future of agri-marketing.
Five Powerful Ways to Connect with Your Audience by Creating & Sharing Content
Drew Hardin, Blue Compass
The brands experiencing the greatest success online have a strong content strategy. This session will teach you how to best create, curate and use content like blog articles and videos to enhance search engine optimization, keep visitors on your website longer and drive more sales.
As President and Co-Founder of Blue Compass, Drew Harden has grown the company from a two-person start-up to Iowa’s largest digital marketing agency. Learn from his work leading digital projects for clients like Spalding Sports Equipment, NAPA Auto Parts and the NFL. You’ll gain an understanding of how to establish a solid content marketing strategy, make web pages more attractive to search engines and boost engagement on Facebook and other social platforms using quality content.
Four Immutable Trends in Agriculture 2019
Curt Blades, Association of Equipment Manufacturers
Doug Griffin, Context Network
There are trends in our society that are bigger than one industry, and staying ahead of them will be critical for your future success in ag. The Association of Equipment Manufacturers (AEM) has partnered with a number of leading research firms to examine these trends and their impact on the agriculture industry. Come to this presentation ready to hear about four major areas of impact that will likely have the biggest effect on our industry in North America.
Join Curt Blades of AEM and Doug Griffin of ag consulting firm Context Network for a look at a collection of commissioned research along with key original insights from executives and leaders from several global equipment companies. They will give you a better understanding of where we are and where we’re going to help you and your marketing find the right trajectory for moving forward.
Region I
(Western Pacific Chapter)
Additional information will be available soon.
Region II
(Cornhusker, Gateway, Great Plains, Missouri-Kansas, Rocky Mountain and Southwest Chapters)
January 10, 2019
6:00 p.m.
Grand Street Café
Kansas City, MO
Tickets: $85
Click here to register.
Region II Hotel:
Kansas City Marriott Country Club Plaza
4445 Main Street
Kansas City, MO 64111
Guest Room: $149
To reserve: 1-800-810-3708 and identify as NAMA group
Click here to reserve online.
Cutoff Date: December 20, 2018
Region III
(Cornbelt, Iowa, North Central and Northern Prairie Chapters)
January 17, 2019
6:00 p.m.
Prairie Meadows Casino and Hotel
Altoona, IA
Tickets: $75
Click here to register.
Region III Hotel:
Prairie Meadows Casino & Hotel
1 Prairie Meadows Dr.
Altoona, IA 50009
Guest Room: $119
To reserve: 515-957-3000 or 800-325-9015 and identify as NAMA group or
Click here to reserve online and enter group code of 01172019FIE
Cutoff Date: January 8, 2019
Region IV
(Badger, Chicago, Heartland and Mid-America Chapters)
January 24, 2019
6:00 p.m.
Prairie St. Brewing Co.
Rockford, IL
Tickets: $85
Click here to register.
Region IV Hotel:
Hilton Garden Inn Rockford
7675 Walton St.
Rockford, IL 61108
Guest Room: $139
To reserve: 815-229-3322 and identify as NAMA group or click here to reserve online.
Cutoff Date: December 26, 2018
Midsouth Chapter
January 22, 2019
Midsouth Best of NAMA Event
Agricenter ShowPlace Arena Hospitality Room
More information will be available soon
Southeastern and Florida Chapters
January 24, 2019
5:45 p.m.
Cinco Mexican Cantina
Suwanee, GA
Carolinas/Virginia Chapter
January 31, 2019
5:30 p.m.
G&S Business Communications
Raleigh, NC
Visit the NAMA calendar frequently for updated information and links.
If you have any questions, please call us at (913) 491-6500.
NAMA provides several opportunities for professional recognition. Do you have a candidate in mind for one, or all, of these awards? Go ahead and nominate someone today! January 18, 2019 is the nomination deadline for the following awards. These awards will be presented at the 2019 Agri-Marketing Conference in Kansas City!
Ag Association Leader of the Year
About the Award
The Ag Association Leader of the Year award recognizes outstanding achievement in an association or commodity organization.
Click here for the online nomination form.
Agribusiness Leader of the Year
About the Award
The Agribusiness Leader of the Year award recognizes leadership achievement in agriculture and the food and fiber industry. This award attracts agribusiness leaders and leaders in private, public or academic service.
Click here for the online nomination form.
NAMA Marketer of the Year
About the Award
NAMA will recognize its active members with senior management of marketing and/or sales responsibilities with the NAMA Marketer of the Year award. This award is the most prestigious honor awarded to an active member of the association and honors outstanding accomplishments in the field of agri-marketing.
Click here for the online nomination form.
Next Gen NAMA Award
About the Award
To thrive in the future, the NAMA community needs to develop and support the next generation of members. NAMA’s Next Gen Award honors active NAMA members under 35 years of age that show great potential in the industry.
Click here for the online nomination form.
Farmers of Tomorrow: Generation Z’s Future in Agriculture
Osborn Barr set out to better understand how the next generation views farming/ranching and capture a glimpse into where the future of agriculture is headed. You’ll walk through this initial qualitative research that begins to analyze the gap in attitudes, perceptions and intentions between “Gen Z” (Generation Z 18-to 22-years-olds with an immediate family member farming operation) and “BoomXY” (Baby Boomer, Generation X and millennial farmers age 28 to 74).
As the next generation of farmers/ranchers prepares to take over, there are many challenges and opportunities on the horizon for the agriculture industry.
Cost: $40 NAMA Members and $50 Non-members
Date: Wednesday, January 23, 2019
Time: 2:00 p.m. Central Time
Friday is your last chance to bid on items in the NAMA Foundation Auction. The deadline to submit your bids is December 21, 2018.
Proceeds from the Online Auction Support Student NAMA and the future of agri-marketing.
Click here to view the packages and start bidding! For questions, call the NAMA office at (913) 491-6500 or email Sherry Pfaff.
The Online Auction is available online through the NAMA website. Click here to view the packages and start bidding!
MoKan NAMA Harvesters Volunteer Event
Please join MoKan NAMA during this season of giving and thanks, as they spend a couple of hours towards a worthy cause. Did you know, in the KC area, 353,380 people are food insecure and missing an estimated 60.3 million meals annually? Of those, children are often among those most in need of food. Last year, Harvesters distributed more than 47 million meals to hungry people in the KC region. MoKan NAMA participants will be sorting and packing food ahead of the holiday rush. Please RSVP by December 18.
Click here for additional information.
WHEN: Thursday, December 20
TIME: 2:00 to 4:00 PM
WHERE: Harvesters’ Kansas City Facility, 3801 Topping Avenue, Kansas City, MO 64129
COST: FREE!
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