Join MoKan NAMA on Tuesday, June 23^rd at 11:30 a.m. for a lunch and learn on Emotional Marketing. Nicole Hite and Trish Berrong, from Hallmark, will help us connect emotion and marketing. The concept of tapping into consumers’ emotions as a means to drive sales and increase brand recognition is not new. What’s new is the hard data now available proving human emotions play a significant role in driving decisions – from the type of content we watch to the products and services we buy. Learn how consumer goods companies are leveraging emotional marketing tactics to reach new customers and elevate the perception of their brand.

Date: Tuesday, June 23, 2015

Time: 11:30 a.m. – 1:00 p.m.

Location: Lidia’s Kansas City
101 W. 22nd St., Kansas City, MO

Cost: $20/person (members and guests)

Click here to RSVP for the event by Thursday June 18, 2015. For questions, contact Klaire Madden.