The MoKan NAMA Chapter held its latest monthly meeting July 8 at Lidia’s Restaurant in the Freight District of Kansas City, Mo. Approximately 70 members heard the featured presenter, Jason Weaver, founder and CEO of Sway, Inc.

Weaver discussed why social media is important now, how it works as a part of an integrated marketing plan, and what tactics are possible to launch today.  Weaver says social media is going to continue to be added to marketing plans for three reasons: 1) it’s measurable, 2) updates can be made on a turn of a dime, and 3) it’s highly targeted to reach your key audience.

According to Weaver, social networking is the most powerful way to interact with people online.  He says your audience is already online.  In fact, he has never not found an audience online for any particular product or service.  Weaver says the best way to reach your target audience is through relevant, engaging content — content is king when it comes to driving awareness online.

Weaver suggested marketers view social media like this…“you give it enough gas to get up the hill, you provide valuable content to the audience, eventually word-of-mouth takes over, and you sell the product.”  He states that starting and stopping an online, social strategy is worse than not doing one at all.

Following the luncheon meeting and presentation, the MoKan Chapter drew a $50 cash door prize, which was awarded to Jennifer Saylor of the National Association of Farm Broadcasters.

Future MoKan NAMA events include the First Annual Miniature Golf Tourney in late August or September.  Watch for details.