Take time out of your year-end schedule to step away from the desk and refresh your professional skill set. The NAMA Fall Conference is in North Carolina for 2016 and you won’t want to miss a drop of what we have in store! Take a sneak peek at the schedule below. Full session descriptions will be available soon.

Go online and register for this can’t miss event today!

Tuesday, September 20
7:30 a.m. to 4:00 p.m.
North Carolina Ag Tour
Sweet Potatoes, Farmers’ Markets, Cotton and Tech in the Land of Sweet Tea

5:00–6:30 p.m.
Kick Off Reception

Wednesday, September 21
8:00–9:00 a.m.
ABEF Board Meeting

10:00–11:00 a.m.
NAMA Board Meeting

10:00–11:00 a.m.
Pre-Conference Workshop
Ignite Your Goals
Gerry O’Brion

11:00 a.m.–12:30 p.m.
Welcome Luncheon
The 2016 Election and the Unknown Outcomes
Jay H. Truitt, Policy Solutions, Washington D.C.
Sponsored by NAFB

1:00–2:30 p.m.
Keynote Session
What Big Brands Know: Navigating Change
Gerry O’Brion

2:30–2:45 p.m.
Break

2:45–3:45 p.m.
Breakout Sessions
Choose one of three sessions:

Social Media: Understanding Audience Habits
Justin Allen

Working Together to Help Growers: What agriculture can learn from consumer marketing
Stacie Marshall, Bayer CropScience

Females Advancing Agriculture
Moderator: Dori Mold, President, American Agri-Women

3:45–4:00 p.m.
Break

4:00–5:00 p.m.
Breakout Sessions
Choose one of three sessions:

Social Media: Understanding Audience Habits
Justin Allen

Connecting Consumers with Their Food
Katie Pinke, Common Ground North Dakota

The Future of Agriculture Technology
Moderator: Max Armstrong, Penton Agriculture

5:00–7:00 p.m.
Networking Reception at Jimmy V’s
Sponsored by Brighton

Thursday, September 22
8:00–8:30 a.m.
Breakfast
Sponsored by Rhea + Kaiser

8:30–10:00 a.m.
General Session
Leadership Lessons from McDonald’s and Starbucks
Conor Cunneen
Professional Development Awards of Excellence Presentation
PDA Awards sponsored by Penton Agriculture

10:00–10:15 a.m.
Break 

10:15–11:15 a.m.
Breakout Sessions
Choose one of three sessions:

Ditching the Script: Connecting to Your Authentic Message
Jolean Olson, Scenic Road

Connecting Consumers with Their Food
Katie Pinke, Common Ground North Dakota

Reaching Niche Audiences: A Yeti Digital Case Study
Kelly Chiricotti, Associate Media Director, Mediavest/Spark

11:30 a.m.–1:00 p.m.
Closing Session Luncheon
Through the Lens of a Leader
Speaker to be announced