Top Ten List for Successful B-to-B Marketing Communications
Iowa NAMA members gathered at Hilton Garden Inn in Johnston on October 13 to hear Dave Patterson share his top ten list for successful B-to-B marketing communications. Dave, with John Deere Financial, addressed how new technologies continue to provide marketing professionals with expanded, data-driven media options, and unique creative and content-related techniques.
He noted that at the same time, some fundamental marketing principles that were relevant generations ago continue to be relevant today.
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