Key shifts in Ag Marketing are driving the urgency to act. This is caused by: Ongoing emergence of big data, shift of power to the farmer, increasing pressure to do more with less, recognition that loyalty drives performance and farmers are better informed today.

Traditional direct marketing, including direct mail, is still highly effective but should be combined with digital marketing and communications that integrates the messaging around a 4W (Who, What, Where and When) strategy for maximum efficacy.  Defining the Who, What, Where and When of Digital Marketing is key and a database strategy is essential.  Steven Rao, with Farm Market iD, will address.

1. What is Database Marketing?
2. The promise and potential of Database Marketing
3. How does Digital factor into this?
4. Marketing in a down Economy

Steven is a strategic executive with deep expertise in marketing, data and analytics with a broad industry background.  His expertise and knowledge, ranging from venture-backed enterprises to Fortune 500 companies, is valuable when working with clients to develop data solutions that will help achieve their strategic goals.  He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, March 30, 2017

Time: 1:00 p.m. Central Time

Click here to register!