“Big Data” is the vital tool for today’s marketers as it allows us to define and target audiences, especially niche audiences such as ag. This new frontier marketing opportunity allows ag companies that embrace it to better reach their specific audience, at the right moment, with the right message, in a budget-friendly way with significant tracking and analytics to measure communication effectiveness.

Stuart Adams, Karl Ploeger and Kay Wigle, all with Swanson Russell, will share the basics of programmatic media, how it works, types of data, trends, what’s new and what to watch out for.
When: Thursday, April 13, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members