It’s official! NAMA is launching the Ag ADS Program (Agriculture Advertising Data Source). The program’s goal is to provide NAMA members a means to obtain advertising placement data through an unbiased source. This source will allow client companies and their agencies to have better market intelligence and a rough estimate of media placement levels without compromising confidentiality.

The first phase of the program is focusing on crop protection products from 2005. If this program is successful it may be rolled out to other areas of media placement. The exchange of information will be mutually beneficial to each company participating and no rate information will be supplied.

What will the participants receive:

– Compiled Electronic File of all data sorted by product, crop and publication.
Summary reports including:
– Percent of Weight by Media Type for Crop Protection as a whole
– Percent of Weight by Media Type for individual product type
– Percent of Weight by Media Type by Crop
– Percent of Weight by Media Type by month for Crop Protection
– Percent of Weight by Media Type by month for individual product type
– Percent of Weight by Media Type by month for crop

At this time the program is open to any crop protection products seller. Data contributors pay a fee to access the compiled data plus summary analysis. The fee is intended to defray the cost of compiling data and generating reports. Note: Under no circumstances will compiled data be distributed beyond the contributing members.

For more information e-mail Jenny Pickett at [email protected].