Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape

Leveraging data to better target your consumer holds a lot of promise, and when planned and executed properly it can really and truly drive your business, as we at Brighton have witnessed first-hand.

However, we live in an age where the promise of what data can do is sometimes too good to be true, especially when evaluated without the right level of skepticism or activated without sufficient transparency. Don’t fall prey to a promise that will never be realized or let another vendor sell you dubious inventory.

Kristin Rohlfing, Director of Integrated Marketing at the Brighton Agency, will tell us how to ask the right questions, seek the truth and start realizing the true power of data.

When: Thursday, July 27, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!