October Webinar: Be Prepared – Don’t Wait for a Crisis to Protect Your Brand
Be Prepared – Don’t Wait for a Crisis to Protect Your Brand
One unanticipated situation can undo the great work done to build your brand and shake customer confidence in your business. Trying to figure out what to do in the middle of an emergency never puts anyone in the best position to respond. Anticipating those things that “could” happen and planning in advance to handle them takes the “heat out of the moment” and allows your company to focus on what is most important to manage the situation.
In addition to discussing the importance of being prepared for ANYTHING, participants will learn:
• How to identify and rank risks
• Key components of an emergency preparedness plan
• Importance of training in any emergency plan
Jane Dukes is the director of food and consumer communications at MorganMyers (MM), a strategic communications firm that builds, protects and promotes great brands that help feed the world. Jane and the MM team worked with client Merck Animal Health to create its Dairy C.A.R.E. Initiative.
When: Thursday, October 19, 2017
Time: 2:00 p.m. (Central)
Cost: $40 for members and $50 for non-members
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