Join us as Steven Rao, a strategic executive with deep expertise in marketing, data and analytics, addresses the effective Go-To-Market effort. It requires a well thought-out, data-driven strategy, marketing campaigns focused on targeted audiences, and selling to those same audiences. These three areas – strategy, marketing & sales – all must be integrated and holistic in order to achieve maximum effectiveness and, ultimately, ROI.

Steven’s presentation will show agri-marketers how they can create a strategy that fully informs and directs marketing and sales, relies on accurate data and leverages the power of the omni-channel marketing that’s available in the digital age.

His expertise and knowledge, ranging from venture-backed enterprises to Fortune 500 companies, is valuable when working with clients to develop data solutions that will help achieve their strategic goals. He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, March 15, 2018

Time: 12:00 p.m. Central Time

Click here to register!