NAMA Webinar: Four Steps to Address Consumer Skepticism and Build Trust
According to Sullivan Higdon Sink’s proprietary SHS Foodthink research, only one-third of consumers trust the agriculture and food manufacturing industries. While the use of shared values in communications is a starting point to earning consumer trust, companies and organizations across the food system must go further to realize success in their implementation.
Join Ali Mahaffy, co-CEO, and Erika Chance, Associate Director of Brand Strategy, as they share how to address consumer skepticism and build trust with consumers via four key steps.
Cost: $40 NAMA Members and $50 Non-members
Date: Thursday, April 26, 2018
Time: 2:00 p.m. Central Time
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