Why Media Strategy Should Lead Your Go-to-Market Efforts

As data and new technologies change culture and human behavior, they also create an explosion of complex choices for how brands go to market. And media strategy, whether paid, owned or earned, often drives these decisions and transforms business as usual. It’s more important than ever to know the evolving media landscape and the endless, creative ways for brands to break through and achieve success. We’ll explore how leading marketers like Nike, Yeti and 3M have all adapted a new, smarter media playbook to drive innovation and the key strategies you can apply to your marketing.

Join presenter, Steve Knapp with Colle McVoy.

Cost: $40 NAMA Members and $50 Non-members

Date: Wednesday, September 26, 2018

Time: 2:00 p.m. Central Time

Click here to register!