Midlands NAMA chapter members and guests held their September meeting at the Strategic Air and Space Museum in Ashland, Nebraska. The meeting topic focused on Harvesting Online Intelligence – What You Don’t Know Could Hurt You. Jennifer Windrum, public relations manager at Swanson Russell, presented to the group about online conversations and methods on how businesses can become part of the dialogue.

People now turn to the Web to not only consume information, but to contribute to it. Blogs, social media networks, online forums and product reviews serve as a means for guiding consumer purchase decisions. This paradigm shift is causing businesses to re-evaluate their communication plan and strategy and to start monitoring what is being said online – a practice referred to as conversation mining. Jennifer provided insight into the reasons that conversation mining is important and why businesses should participate in the conversation. The presentation provided methods on how to track online conversations and how to analyze the content to help businesses monitor product and brand perceptions, industry trends and competitive information. The presentation was received very well by the group as many businesses understand the need to implement social media and online conversations into their communications plan.

The white paper, Harvesting Online Intelligence – What You Don’t Know Could Hurt You, is available compliments of Swanson Russell. Please click here to download.

Thanks to Jennifer Windrum at Swanson Russell for addressing the group and providing insight into conversation mining and how it applies to the agriculture industry.