On February 28th, Badger NAMA enjoyed networking, conversation and education at J. Henry and Sons. The Henry farm has always been known for seed corn. After a trip to the Kentucky Bourbon Trail, owners Joe & Liz Henry determined they could make bourbon, because by law, 51% of the spirit must be corn. Using heirloom, red corn developed at the University of Wisconsin, Joe and Liz started to grow the red corn and after a few years were producing enough corn to make their first batch of bourbon.

All bourbon from J. Henry & Sons is aged for five years before it can be enjoyed. The marketing campaign encourages consumers to “Reward Yourself” by enjoying the premium product. During the tour, participants learned about the marketing of spirits, distribution of the bourbon and opportunities the farm has in the future.