The Farmer Speaks study is designed to monitor the changing attitudes of farmers. It showed in 2019 important trends that would impact the market. The study has predicted further “belt tightening” among growers and adoption of technologies viewed by farmers as necessary for production. Farmers indicated they were seeking any and all sources of financing for 2019 and steady demand for the latest traited seed varieties.

We will discuss the results of the survey, how the trends are tracking, and developments like Midwestern flooding, delayed planting, and the trade war that are impacting growers since the study was fielded.

Please join us as Jan Johnson, Millennium Research, and Jeff Whetstine, March Consulting, explain the importance of tracking trends and how the Farmer Speaks study can provide an early indication of shifting attitudes and behaviors over time.
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