Heartland NAMA Tours Wyffels

Written by NAMA on Thursday, January 2, 2020 , 2:18 pm

Heartland NAMA members toured Wyffels Hybrids on December 11. Following Wyffels’ 2019 Best of Show award, central Illinois agri-marketers wanted a behind-the-scenes look at their marketing success.

Special thanks to Wyffels employees and NAMA members Trista Thompson and Ashely Davis for hosting the group and bringing members along on the Wyffels seed to customer journey. A highlight of the day was learning that doing things differently from the competition matters, and that the different things can also be the big things to the customer.

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