Get your morning started on Friday, April 21 with a continental breakfast courtesy of KFRM Radio – The Voice of the Plains. After breakfast, take in one of three breakout sessions including Consumer Trends Affecting Agri-Food with Randy Westgren, University of Illinois. Dr. Westgren will discuss current lifestyle and demographic trends and how they affect consumers’ food choices-and the challenges facing marketers as they address these trends. Don Treadway with the American Quarter Horse Association leads the next breakout with Niche Marketing To Rural Lifestylers-The Quarter Horse Industry Success Story. Gain an insightful look at the success of the pleasure horse industry in capturing lifestyler attention and influencing their purchase decisions. The last breakout session is a panel discussion on Colliding Generations-Understanding, Resolving, Collaborating. Rob Hannam, AdFarm, leads this panel discussion. Join this panel of seasoned and emerging agri-marketing professionals as they explore their differences in life and work styles. Other panel members include: Duane Ross, High Plains Journal; Jean Custer, CNH America; Doug Stouffer, Bernstein Rein; and Jamie Moran, Colle+McVoy.

A hearty brunch, courtesy of Elanco Animal Health, the Cattleman’s Beef Board, along with session speaker, Dr. Barrie Richardson, will close the 2006 Agri-Marketing Conference & Trade Show. Dr. Richardson presents simple but powerful concepts that can help anyone boost the performance of their organization. Enjoy this entertaining presentation filled with parables, anecdotes and mind-baffling magical demonstrations.

For more information on the 2006 Agri-Marketing Conference & Trade Show visit, http://www.nama.org/amc.

To register for the conference visit, https://nama.org/amc/register.html.