The final panel discussion of NAMA’s Trends in Agriculture “Connecting
with the New Ag Community” focused on “Speaking for Agriculture.” The
panelists talked about the issues, both environmental and political,
that face agriculture. They also shared insights on how to communicate
farmer’s values and the value of farm families. Tami Craig Schilling
is the Director of Strategic Communications for Monsanto, and a fifth-
generation agriculturalist. She spoke about how agriculture can
effectively help consumers understand those values.

This NAMA conference focusedd on the sociological, technological and
political forces that are affecting the ag community and produced
practical ideas agri-marketers can use to stay engaged in the new
marketplace.