Pre-Conference Workshop

Wednesday, April 21 ~ 1:00 – 3:00 p.m.

Conquering the Fear of Social Media
David Meerman Scott

While millions of people use social media sites every day, many C-suite executives don’t. And that ignorance leads to fear…and to reactionary policies such as banning on-the-job use of sites like Facebook, Twitter and YouTube.

Rather than enhance productivity, these command-and-control decisions may prevent an organization from reaching its customers and prospects in the social networks they use every day. And, they’ll not only fail to capitalize on the unique talents of their best younger employees, but may alienate these workers altogether.

Banning Facebook is like banning the telephone. Before you say “no” to something you don’t understand, let David offer an alternate approach. Author of the award-winning BusinessWeek bestseller The New Rules of Marketing & PR and a former vice president of marketing for two publicly traded companies, David will explain blogs, podcasting, viral marketing and other online media in language that you’ll understand.

Senior Management Workshop

Thursday, April 22 ~ 2:00 – 3:00 p.m.

The Seven Decisions: Leadership Demystified. Stepping into True Leadership
Andy Andrews

What does it take to be a great leader?

Andy Andrews claims there are common qualities available to everyone. . . and attainable by anyone. In this groundbreaking presentation, he draws on real-life examples of successful people to illustrate—simply and powerfully—how you can apply these life-changing principles in your workplace and in your life.

Hailed by a New York Times writer as a “modern day Will Rogers who has quietly become one of the most influential people in America,” Andy is an internationally known speaker and novelist whose combined works have sold millions of copies worldwide. He has been received at the White House and has spoken at the request of four different United States Presidents.

You must be registered for the entire conference to attend the workshops. Seating is limited.

To register for the conference and the workshops visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=8.

If you have already registered for the conference, but not the workshops, please do so by registering at the links below.

Pre-Conference Workshop – http://www.nama.org/amc/reserveworkshop.htm

Senior Management Workshop – http://www.nama.org/amc/seniorworkshop.html