A team of students from Kansas State University took first place at this year’s Student Marketing Competition. The competition was held April 19-20 in Kansas City, MO.

The Kansas State University team had 7 students involved with this year’s project to market “CalFruit Cooperative – Vibe.” The team spent the last several months doing market research, writing the marketing plan and developing a presentation.

The top six marketing teams this year were: First place, Kansas State University; Second place, University of Wisconsin – Madison; Third place, Michigan State University. Other finalists included: University of Florida, Virginia Tech and Iowa State University.

Students decide on a project and develop a plan to successfully bring the product or service to the marketplace. In developing their marketing plan, students follow the same practices and principles used by today’s marketing professionals. Teams submit a written plan summary prior to the competition and then make a formal presentation of their marketing plan to a panel of judges at the competition. The judges’ panel consists of marketing and agribusiness professionals.

Overall, 26 student NAMA chapters participated in the marketing competition. The competition is part of the annual Agri-Marketing Conference & Trade Show. Over 350 student members attended the conference.

For a complete list of all Student Awards and Scholarship Winners visit, http://www.nama.org/student/student-index.html.