Are you afraid of social media? Is the leadership in your company afraid of it? Then you need to visit with David Meerman Scott. He’s a recovering VP of Marketing and author of the book World Wide Rave. He is conducting the NAMA Pre-Conference Workshop, “Conquering the Fear of Social Media.” David will also be the keynote speaker at tomorrow’s opening general session. You can find him on Twitter: @dmscott

I spoke with David before his session and he says that he wants attendees to leave the session realizing that “the companies that aren’t engaged are losing out.” He says this is because people are going on line to search engines and social networks to look for products and recommendations. He also recommends that companies create a social media policy which will help management, legal and employees know what they can and can’t do and that helps create more of a comfort zone.

You can download and listen to my interview with David here (mp3).

2010 National Agri-Marketing Conference Photo Album