The NAMA Boot Camp is just a couple of weeks away. Enlist in this all-new program today to learn more about the agri-marketing industry. In addition, there will be ample time to network with your peers.

All attendees will receive a notebook packed with ag terminology and facts as well as case studies and speaker presentations.

Boot Camp sessions this year include a Producer Panel moderated by Dallas Ford, Alpha Scouts and Ag Policy and How it Relates to Your Job with a representative from USDA Rural Development. Dr. Gene Brown, The Henry Bloch School of Business at the University of Missouri-Kansas City, will present Business-to-Business Marketing and Hugh Whaley, Osborn & Barr Communications will close the Boot Camp with The Future of Agri-Marketing.

Several breakout sessions will also occur during the Boot Camp, breakouts include A Year in the Life of a Crop Producer and A Year in the Life of a Livestock Producer. Mike Gustafson, John Deere and Allison Bass, AGCO Corporation will discuss Internal Marketing Tools while Monte Reese, Cattlemen’s Beef Promotion and Research Board will present Working with Checkoff Boards. In addition, Ted Haller, AdFarm will present Evaluating Media and Measuring ROI and Judy Rupnow, Morgan&Myers, will present Dealing With Activists. The last two breakout sessions will be a Client Panel Discussion moderated by Cliff Becker, Food 360/Vance Publishing and an Agency Panel Discussion moderated by Jim Gresham, Adculture Group. Client panel members include: Jane Allman, Cargill Animal Nutrition – PROMOTE; Bill Pool, Adculture Group; and Stephanie Gable, Ft. Dodge Animal Health. Agency panel members include: Mike Butler, Archer>Malmo; Leigh Thiel, Martin Williams; and Roger Reierson, AdFarm.

To register for the Boot Camp call the NAMA office at (913) 491-6500 or register on-line at https://nama.org/programs/bootcamp-register.htm.

For a complete Boot Camp schedule and session descriptions visit, http://www.nama.org/programs/bootcamp.htm:

Make your hotel reservations at the Hyatt Regency Crown Center by calling 816-421-1234. Make sure you mention “NAMA” when making your reservations. The Hotel cut-off date is August 8th.